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User eXperience. design
What?
“	 ” Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
Good
Great
Insanely Great
5metrics
Learnability
Efficiency
© kate at yr own risk Memorability
Errors
Satisfaction
“	 ” I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problemsolving. Jeff Veen
Whatweseeis Visual Design
Butwhatwedon’t seeis 90%
“	 ” Design is so critical it should be on the agenda of every meeting in every single department. Tom Peters
How?
Deliverables
Assessments
Interviews
SiteMaps
Flow Charts
Wireframes
Why?
“	 ” Business success is always defined by the quality of the overall customer experience. Forrester Research, 2001
Websites that are hard to use frustrate customers, forfeit revenue and erode brands. Forrester Research, 1998 “	 ”
Good design is the most important way to differentiate ourselves from our competitors. Samsung CEO YunJong Yong, 2004 “	 ”
Savings “Cost-Justifying usability”  Bias & Mayhew , 1994 HumanFactors International, 2001
Development Phase Deployment Phase Requirements Phase Design Alternatives Time cost  per change 8h per change 32h per change
Deployment Phase Requirements Phase 20changes * 35$per hour * * 8hper change 32hper change 5,600$ 22,400$
Savings $16,800
Extra Income “The $300 Million Button”  Jared M. Spool, 2009
or Register E-mail Address Password Forgot password? Checkout Login I’m notheretoenterinto a relationship. I just wanttobuysomething.
or Register E-mail Address Password Forgot password? Checkout Login They’ll pester me with marketing messages I do not want to hear of, I’m sure
or Register E-mail Address Password Forgot password? Checkout Login Which e-mail did I usehere?
or Register E-mail Address Password E-mail Address Password Forgot password? Checkout Login You do not need to create an account to make purchases on our site.  Simply click Continue to proceed to checkout.  To make your future purchases even faster you can create an account during checkout or Forgot password? Checkout Login Continue
Extra Income $300,000,000 out of $25 billion sales
Who?
Marco Catani Serena Facchinetti Giacomo Grassi Michele Iovino Matteo Polato
www.bitmama.it

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