IxDA Chicago September 2016 Event at Imagination Publishing featuring: Donna Arey, Independent UX Consultant Michael Cook, Published Author and Former User Experience Manager at Walgreens Alicia Hall, Independent UX Consultant Stephen Rynkiewicz, Web Producer at the American Bar Association Gonzo Schexnayder, UXMC and Senior Product Manager at Crain Communications Christopher Turner, Published Author and Independent UX Consultant

1. Launched in 2003,
the Interaction Design Association (IxDA)
is a member-supported organization
dedicated to the discipline of interaction design.

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James
Martin
Golli
Hashemian
Lon
Taylor
Irena
Svidovsky
Sam
Dietz
Sam
Spicer
Jayne
Spottswood
Richard
Verne
Your IxDA Chicago Local Leaders

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Tonight’s Event—Including Food, Drinks & WiFi—Is Hosted By

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@ixdachicago
@orangemagazine
@arcadianhermit
@CMichaelCook
@arey_donna
@rynk
@digitalgonzo
@RVerne
Tweet About the Event

5. From Crafting Headlines to Designing Experiences:
A Discussion of the Writer’s Role in UX
5
Interaction designers come from specific places, right?
Some of our peers matriculated from an undergraduate or
graduate program specific to experience design.
Others made their way to the discipline from psychology,
library science, graphic design or software development.
That’s where experience designers come from!

7. We often see this in job postings

8. Or feel it at industry events

13. Which is why tonight is all about the love for wordsmiths

14. Who think deep thoughts about both style guides & AP Style

15. About content docs & creative briefs

16. user flows
&
sentence diagramming
About content docs & creative briefs

17. interactive prototypes
&
the inverted pyramid
user flows
&
sentence diagramming
About content docs & creative briefs

18. interactive prototypes
&
the inverted pyramid
table of contents
&
site maps
user flows
&
sentence diagramming
About content docs & creative briefs

19. About information architecture & the Oxford comma

20. And express themselves through Microsoft Word, GatherContent & Axure

21. Gonzo Schexnayder
UXMC and Senior Product Manager,"
Crain Communications
Christopher Turner
Independent UX Consultant"
Published Author
Our Panel
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Donna Arey
Independent UX Consultant
Stephen Rynkiewicz
Web Producer,"
American Bar Association
Michael Cook
Former User Experience Manager, Walgreens"
Published Author
Alicia Hall
Independent UX Consultant

22. From Crafting Headlines to Designing Experiences:
A Discussion of the Writer’s Role in UX
22
How does your degree or job experience as a writer (i.e., journalist, creative
writer, editor, copywriter) help with your current role?
What are your thoughts on the unique POV writers bring to experience design
(e.g., content strategy, taxonomies, SEO, brand voice/tone, storytelling, creation
of reports or presentations)?

23. From Crafting Headlines to Designing Experiences:
A Discussion of the Writer’s Role in UX
23
To what degree must writers understand code and graphic design?

24. From Crafting Headlines to Designing Experiences:
A Discussion of the Writer’s Role in UX
24
Can you offer pro tips for collaborating with multidisciplinary teams,
especially when it comes to working with copywriters and content strategists?

25. From Crafting Headlines to Designing Experiences:
A Discussion of the Writer’s Role in UX
25
What advice can you offer writers interested in UX, IA or content strategy?

26. From Crafting Headlines to Designing Experiences:
A Discussion of the Writer’s Role in UX
26
Will UX as an independent/separate discipline disappear as everyone
becomes responsible for ensuring a positive experience?

27. From Crafting Headlines to Designing Experiences:
A Discussion of the Writer’s Role in UX
27
— Questions from the audience —

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Annual Design for Action Conference
www.Action-Design.org
Join the top behavioral researchers and practitioners in the field to discover new ways of
applying behavioral economics and psychology to product- and policy-making. You will
learn how to increase your services’ or products’ adoption, usage, and real-life impact as
well as how to leverage behavioral insights to meet your personal and professional goals.
October 26, 2016
Chicago Cultural Center
Community News & Happenings

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www.IxDAChicago.org
www.Facebook.com/IxDA.Chicago
Twitter: @ixdachicago
Email: chicago-local@ixda.org
Join Our Online Community

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@ixdachicago
@orangemagazine
@arcadianhermit
@CMichaelCook
@arey_donna
@rynk
@digitalgonzo
@RVerne
Tweet About the Event