What, why and how UX is important for a company. Plus small summary from UX Poland presented to KBundB (Firm in Hamburg, Germany)

1. UX DESIGN

2. WOOOAAT?

3. Soooo

4. WHAT IS DESIGN?

5. Many Types of design

6. Many Types of design

7. Many Types of design

8. Empathy for the context

9. Creativity for Insights and Solutions

10. Rationality and Analisys

11. Design == Solving Problems

12. WHY IS GOOD DESIGN
IMPORTANT?

13. Good person == Trust

14. Good design == TrustBad design ≠≠ Trust

15. This is real

16. PROCESS

17. Strategy and competitive

18. Advantage in the marketplace

19. Everybody is invited
DesignersAccounts
Developers
StakeholdersUser/Client

20. We all have experiences

21. From ideas to products

22. BUT WHY?

23. Present Ideas
Best Idea EVAAAR!

24. Designers under pressure

26. End of the project

27. Life without design

28. It is not only digital

29. Print designers would be like…

30. IT IS IMPORTANT
for everyone
Seriously

31. Also to you accounts ;)

32. Emotional decision making
DESIGN IS

33. Advertisement

34. Advertisement

35. Advertisement

36. Advertisement

37. Advertisement

38. Help me, Help you
Jerry Maguire

39. How many times have you ever
wished to change a Product?

40. Lets meet the Hero

41. Lets meet the REAL Hero
Don Norman

42. KANSEI?

43. Sensitivity

44. Sensibility

45. Intuition

46. How clients/users are
RealityExpectation

47. HOW?

48. What specific things can I
do that will encourage
teamwork?

49. What problems have I
seen ?

50. We need to stop designing for
ourselves

51. Observe and listen

52. Be curious

53. UX as a service

54. Communication Delegation
Consistency
Communication Humility

55. WHATS NEXT?

57. Team up and Educate

58. AgileLean
Know the Methods

59. Web Tools

60. More learning and less shipping

61. UX POLAND

62. Workshops

63. Kendra Schimmel ’'Outsourced: The New Future
of Your Life?''

64. Lea Simpson : “Design as a Superpower:
exploring forces of good and evil"

65. Wyatt Starosta from OpenTable: "Exposing the
Hidden Choreography of Restaurant Hospitality"

66. Marcin Bober from Google: "Invisible UI and
other lies."

67. Avi Itzkovitch from UX Salon: ''The Invisible
Interface: Designing the Screenless Experience'

68. Jeff Gothelf: "Almost Everything I've Learned
From 5 Years of Lean UX"

69. Martin Oberhäuser from Bureau Oberhaeuser:
"Interface design in times of information overflow"

70. Thanks