Leesa Watego's presentation discusses the importance of the 'home base/outpost' model in social media marketing, emphasizing the need to connect with customers and share the story behind a business. It covers the use of various platforms, distinguishing between owned and rented media, and offers guidance on maximizing social media efforts. The presentation encourages businesses to understand their audience and utilize social media effectively without over-complicating their strategies.

1. SOCIAL MEDIA
LET’S CHECK-IN
Leesa Watego | Iscariot Media

2. The slides for this presentation are available
from:
www.slideshare.com/leesawate
go

3. My name is Leesa, and it’s
lovely to meet you :-)
You can find me on Facebook, Twitter, LinkedIn,
Instagram, Snapchat, Slideshare Google+,
Pinterest, YouTube, Tumblr, Foursquare (either
as leesawatego &/or IscariotMedia). I invite you
to connect.

5. What about
you?
How is social
media working
for you right
now?

6. general principles
REFRESH

7. What’s the birth story of your business?
Don’t worry, I’m not referring to anything involving
placenta, epidurals or umbilical cords. I’m talking abo
how and why your business got started. In many cases
the birth story of a business speaks volumes about you
passion and commitment to your customers. It explain
the driving force behind why you do what you do.
Valerie Khoo, 2012

8. HOME BASE
OUTPOST 1
OUTPOST 2
OUTPOST 3
OUTPOST 4
Drive traffic back to your
home base where the
customer can buy, sign-
up, comment etc.
The home-base/outpost model was articulated a few years ago by
Darren Rowse (Problogger) and Chris Brogan)
Home Base / Outpost Model

9. Paid Media
Traditional advertising –
print, television, radio,
Media Deals, Paid
Search,
Paid / Earned / Owned Media
Earned Media
Newsworthy Activities
(win prizes, comment on
the worlds), Word-of-
Mouth, SEO, Likes,
@replies,
Owned Media
Your website content,
blog posts, Social Media
content,
In practice, activities are linked.
Example, Red Bull Stratos Jump 2012

10. Don’t just talk about yourself

11. Post
consistently

12. Help the
algorithms

13. the evolving space
WHAT’S CHANGED?

14. Know the purpose of
each space you create

15. Marketers ruin
everything

16. Paid versus Organic

17. Personal and/or
Professional presence

18. platforms
WHAT SHOULD I BE USING?

19. What platform should I be on?
What are your resources?

20. Owned platforms
include: your website,
your email list,
Rented/Leased
platforms include:
your Facebook
page, your Twitter
account, your
LinkedIn pages
What platform should I be on?
Is it owned/leased?

21. What platform should I be on?
Who & where are your audience?

22. Instagram
Brands:
@seraphimstore
@ruboliveonline
@abcnews_au
@nava_visualarts
Personal brands:
@naomisimson
@dranitaheiss
Local Business:
@charliesfruitonline
@openbookcafe

23. Snapchat
Brands include:
TacoBell
Mashable

24. Vine
Brands:
ABC News

26. finally
IT DOESN’T HAVE TO BE THAT HARD

27. Are you constantly trying to
fit together pieces of a
puzzle that never seems to
fit together?

28. # Make the most of your in-between/incidental
time to catch up (on the train, waiting in a
line)

29. # If you have the resources, what can be
outsourced?

30. a plug
www.edgeware.com.au

31. Leesa Watego
@leesawatego
leesa@iscariotmedia.com