Social Media. You've heard of it, you're probably doing it. This presentation is less "why you should use social media in your business", and more "how is it going with your business and what's new out there".
2. The slides for this presentation are available
from:
www.slideshare.com/leesawate
go
3. My name is Leesa, and it’s
lovely to meet you :-)
You can find me on Facebook, Twitter, LinkedIn,
Instagram, Snapchat, Slideshare Google+,
Pinterest, YouTube, Tumblr, Foursquare (either
as leesawatego &/or IscariotMedia). I invite you
to connect.
7. What’s the birth story of your business?
Don’t worry, I’m not referring to anything involving
placenta, epidurals or umbilical cords. I’m talking abo
how and why your business got started. In many cases
the birth story of a business speaks volumes about you
passion and commitment to your customers. It explain
the driving force behind why you do what you do.
Valerie Khoo, 2012
8. HOME BASE
OUTPOST 1
OUTPOST 2
OUTPOST 3
OUTPOST 4
Drive traffic back to your
home base where the
customer can buy, sign-
up, comment etc.
The home-base/outpost model was articulated a few years ago by
Darren Rowse (Problogger) and Chris Brogan)
Home Base / Outpost Model
9. Paid Media
Traditional advertising –
print, television, radio,
Media Deals, Paid
Search,
Paid / Earned / Owned Media
Earned Media
Newsworthy Activities
(win prizes, comment on
the worlds), Word-of-
Mouth, SEO, Likes,
@replies,
Owned Media
Your website content,
blog posts, Social Media
content,
In practice, activities are linked.
Example, Red Bull Stratos Jump 2012
20. Owned platforms
include: your website,
your email list,
Rented/Leased
platforms include:
your Facebook
page, your Twitter
account, your
LinkedIn pages
What platform should I be on?
Is it owned/leased?