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Developing An Online Narrative
The document outlines a comprehensive guide on utilizing social media for marketing, detailing the importance of storytelling, creating content, and establishing a presence on top social networks like Facebook, Twitter, and LinkedIn. It emphasizes the need for a strategic plan, best practices for engagement, and methods for measuring success. Additionally, it provides tools and resources for effective social media management and tips for connecting with your audience.
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Developing An Online Narrative
- 1. Developing an OnlineNarrative Ken Partain
- 2. Connect With Me Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
- 3.
- 4. Agenda YourStory
- 5. Agenda YourStory What is Social Media?
- 6. Agenda YourStory What is Social Media? Why Social Media?
- 7. Agenda YourStory What is Social Media? Why Social Media? Have a Plan
- 8. Agenda YourStory What is Social Media? Why Social Media? Have a Plan Creating Content
- 9. Agenda Top5 Social Networks
- 10. Agenda Top5 Social Networks Best Practices
- 11. Agenda Top5 Social Networks Best Practices Tools & Resources
- 12. Agenda Top5 Social Networks Best Practices Tools & Resources Measuring Your Success
- 13.
- 14. Your Story Set Your Positioning http://www.entrepreneur.com/video/223199
- 15. Your Story Set Your Positioning Who are you? http://www.entrepreneur.com/video/223199
- 16. Your Story Set Your Positioning Who are you? What do you do? http://www.entrepreneur.com/video/223199
- 17. Your Story Set Your Positioning Who are you? What do you do? Why does it matter? http://www.entrepreneur.com/video/223199
- 18. Your Story Set Your Positioning Who are you? What do you do? Why does it matter? Why are you better? http://www.entrepreneur.com/video/223199
- 19. Your Story Set Your Positioning Identify Your Target Audience http://www.entrepreneur.com/video/223199
- 20. Your Story Set Your Positioning Identify Your Target Audience Create Personas for Your Customers http://www.entrepreneur.com/video/223199
- 21. Your Story Set Your Positioning Identify Your Target Audience Create Personas for Your Customers Determine Which Networks are Best for You http://www.entrepreneur.com/video/223199
- 22. What is SocialMedia?
- 23. What is SocialMedia? “Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.” - Michael Gray
- 24.
- 25. Why Social Media? People buy from people they Know, Like and Trust
- 26. Why Social Media? Social Media facilitates:
- 27. Why Social Media? Social Media facilitates: Know – Awareness
- 28. Why Social Media? Social Media facilitates: Know – Awareness Like – Engagement
- 29. Why Social Media? Social Media facilitates: Know – Awareness Like – Engagement Trust – Transaction / Purchase / Referral
- 30.
- 31. Have a Plan Hub & Spoke
- 33. Icon Source -http://www.digitalsurgeons.com/blog/design/social-media-icon-set/
- 34. Icon Source -http://www.digitalsurgeons.com/blog/design/social-media-icon-set/
- 35. Creating Content (orwhat to write about and share?)
- 36. Creating Content (orwhat to write about and share?) New Restaurants, Shops and Developments
- 37. Creating Content (orwhat to write about and share?) New Restaurants, Shops and Developments Pictures and Videos
- 38. Creating Content (orwhat to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events
- 39. Creating Content (orwhat to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events Local News
- 40. Creating Content (orwhat to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events Local News Check-ins
- 41. The Top 5Social Networks
- 42. The Top 5Social Networks Facebook
- 43. The Top 5Social Networks Facebook Twitter
- 44. The Top 5Social Networks Facebook Twitter Pinterest
- 45. The Top 5Social Networks Facebook Twitter Pinterest LinkedIn
- 46. The Top 5Social Networks Facebook Twitter Pinterest LinkedIn Google+
- 47.
- 48.
- 49. Best Practices Be Respectful Treatnetworks separately
- 50. Best Practices Be Respectful Treatnetworks separately Customize your message
- 51. Best Practices Be Respectful Treatnetworks separately Customize your message Update and promote accordingly
- 52. Best Practices Be Respectful Treatnetworks separately Customize your message Update and promote accordingly Help and promote others
- 53. Best Practices Be Respectful Treatnetworks separately Customize your message Update and promote accordingly Help and promote others Repurpose content
- 54. Best Practices Be Respectful Treatnetworks separately Customize your message Update and promote accordingly Help and promote others Repurpose content Add personal notes and pictures
- 55. Best Practices Be Respectful Treatnetworks separately Customize your message Update and promote accordingly Help and promote others Repurpose content Add personal notes and pictures Don't ignore your audience
- 56. Best Practices Be Respectful Treatnetworks separately Customize your message Update and promote accordingly Help and promote others Repurpose content Add personal notes and pictures Don't ignore your audience Don't leave accounts unattended
- 57. Best Practices Be Respectful Treatnetworks separately Customize your message Update and promote accordingly Help and promote others Repurpose content Add personal notes and pictures Don't ignore your audience Don't leave accounts unattended Keep calm when responding to something negative
- 58.
- 59. Tools & Resources Buffer
- 60. Tools & Resources Buffer Hootsuite
- 61. Tools & Resources Buffer Hootsuite Tweetdeck
- 62. Tools & Resources Buffer Hootsuite Tweetdeck Seesmic
- 63. Tools & Resources Buffer Hootsuite Tweetdeck Seesmic Google Analytics
- 64. Tools & Resources Buffer Hootsuite Tweetdeck Seesmic Google Analytics SocialMediaExaminer.com
- 65.
- 66. Measuring Your Successes Success Depends on Your Goals
- 67. Measuring Your Successes Success Depends on Your Goals Followers Pins Likes Shares Mentions Website Traffic Reach Website Engagement Retweets Sales
- 68.
- 69. Connect With Me Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
- 70. Thank you! Ken Partain kenpartain@wemakemarketingeasy.com 512-651-2963