Presentation for the annual Transport Development & Solutions Alliance, 7th August 2015. http://www.tdsa.org.au/. The focus of the presentation will be linking concepts and ideas back to the not-for-profit sector.

1. The slides for this presentation
are available from:
www.slideshare.com/
leesawatego

2. ONLINE TOOLS
COMMUNICATING WITH
STAKEHOLDERS
Leesa
Watego
|
Iscariot
Media
|
2015
Presenta7on
for
the
Transport
Development
&
Solu7ons
Alliance
Annual
Conference,
7
July
2015

3. My name is Leesa Watego
from Iscariot Media. It’s
lovely to meet you.
You can find me on –
Facebook, Twitter, LinkedIn, Instagram,
Snapchat, Slideshare, Google+, Pinterest,
YouTube, Tumblr, Vine.
I invite you to connect.

5. your goals
WHAT DO YOU WANT TO ACHIEVE?

6. Deliver
a
be*er
service
to
your
clients
/
community.

7. In
order
to
make
change,
you
must
exercise
your
influence.

8. general principles
REFRESH

9. HOME BASE
OUTPOST 1
OUTPOST 2
OUTPOST 3
OUTPOST 4
Drive traffic back to
your home base where
the customer can buy,
sign-up, comment etc.
The
home-­‐base/outpost
model
was
ar7culated
a
few
years
ago
by
Darren
Rowse
(Problogger)
and
Chris
Brogan)
Home Base / Outpost Model

10. Paid Media
Traditional advertising
– print, television,
radio, media deals,
paid search,
Paid / Earned / Owned Media
Earned Media
Newsworthy activities
(win prizes, comment
on the worlds), word-
of-mouth, seo, likes,
@replies,
Owned Media
Your website content,
blog posts, social
media content,
In practice, activities are linked.
Example,
Red
Bull
Stratos
Jump
2012

11. Don’t just talk about yourself

12. Post
consistently

13. Help
the
algorithms

14. the evolving space
WHAT’S CHANGED?

15. Know the purpose of
each space you
create

16. Marketers ruin
everything

17. Paid versus Organic

18. Personal and/or
Professional presence

19. REAL NAME
BIO,
WITH
LINKS
TRANSPARENCY ABOUT
WHO IS BEHIND THE
ACCOUNT

20. platforms
WHAT SHOULD I BE USING?

21. What platform should I be on?
What are your resources?

22. Owned platforms
include: your website,
your email list,
Rented/Leased
platforms include:
your Facebook
page, your Twitter
account, your
LinkedIn pages
What platform should I be on?
Is it owned/leased?

23. What platform should I be on?
Who & where are your audience?

24. Instagram
Brands:
@seraphimstore
@ruboliveonline
@abcnews_au
@nava_visualarts
Personal brands:
@naomisimson
@dranitaheiss
Local Business:
@charliesfruitonline
@openbookcafe

25. Snapchat
Brands include:
TacoBell
Mashable

26. Vine
Brands:
ABC News

27. VS

28. the website
SIMPLIFIED

29. YOUR WEBSITE

30. HOME BASE
OUTPOST 1
OUTPOST 2
OUTPOST 3
OUTPOST 4
Drive traffic back to
your home base where
the customer can buy,
sign-up, comment etc.
The
home-­‐base/outpost
model
was
ar7culated
a
few
years
ago
by
Darren
Rowse
(Problogger)
and
Chris
Brogan)
Home Base / Outpost Model

31. YOUR WEBSITE IS LIKE ANY OTHER
PROPERTY

32. Designed
+
Built

33. Business
Strategist
Marketing
Strategist
Being ONLINE requires specific SKILLS SETS
Web
Developer
Web
Designer
Communication
Strategist
Copywriter
UX/UI
Social Media
Consultant
Photographer
Content
Creator
Public
Relations
Graphic
Designer

34. Design
for
mobile

35. Costs
–
set-­‐up
+
recurrent

36. Real life
event
Use 1 piece of content across multiple channels
Story =
(Image +
Text)

37. Are you constantly trying
to fit together pieces of a
puzzle that never seems
to fit together?

38. Leesa
Watego
@leesawatego
leesa@iscariotmedia.com