This document provides tips on how to be a likeable brand on social media. It recommends that brands share more than they sell, own up to mistakes, collaborate with others, be interesting and insightful, be available and responsive, and listen more than they talk. It also discusses the importance of looking within the company, extended circles, society, and technology to nurture brand advocates on social media. Finally, it provides tips on managing online conversations instead of advertising campaigns and having an authentic, personable presence across social channels.

1. HOW TO BE A “LIKEABLE” BRAND
ON SOCIAL MEDIA

2. Andrew Chow
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Education
 Thames Valley University, UK
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative award 2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Certification
 NLP Practitioner & Certified Life Coach
 Forte
 PR Strategic Counsel, Implementation & Monitoring
 Social Media Strategy
 Brand Management Consultancy
 Personal Branding
 Professional Affiliation
 Approved NCSS Training Provider
 WDA ACTA-certified
 Asia Professional Speakers - Singapore

3. ANDREW CHOW A.K.A IDEASANDREW
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 270 interviews/feature in 7 years from local / International media

4. Is Facebook more like
a man or a woman?
Facebook is more like
a woman because she
talks like your girlfriend

7. Why is “LIKE” the new normal on
Social Media?

8. The World has changed
• New Economy
• Thinking “GREEN”
• Global Citizenship
• Dependency on Technology
• Proliferation of media
• Choices

9. The Company has changed
• Outsourcing of jobs
• Smaller budget
• More accountability
• Less fun; Lower risk tolerance
• More demanding customers
• Everything is moving faster

10. The Customer has changed
• Comparison shopping
• Less spending power; Searching for value
• Increased mobile communications
• More prone to others’ opinion; They talk
to each other a lot
• Less loyalty; less trust
• More fear; more online choices

11. HOW to be a LIKEable brand on
Social Media?

12. SHARE MORE THAN YOU SELL

13. SHARE MORE THAN YOU SELL

14. OWN UP IF YOU MAKE A MISTAKE

15. COLLABORATE WITH OTHERS

16. BE INTERESTING. BE INSIGHTFUL

17. BE INTERESTING. BE INSIGHTFUL

18. BE AVAILABLE.
Give Meaningful Response.

19. LISTENING > TALKING

20. HOW TO BE LIKEABLE
• S – Share more than you Sell
• O – Own up if you made a mistake
• C – Collaborate with others
• I - Be Interesting. Be Insightful
• A – Be Available
• L – Listen more than you Speak

21. Who are responsible for sustaining our LIKEability?

22. #1 – LOOK WITHIN OUR COMPANY
Community

23. #2 – LOOK WITHIN EXTENDED CIRCLES
Community

24. #3 – LOOK AROUND SOCIALLY
Community

25. #4 – LOOK THROUGH TECHNOLOGY
Community

26. NURTURING ADVOCATE
Acquiring customers with
the end in mind

27. HOW TO RECRUIT BRAND ADVOCATE
(AMBASSADOR)?
• R : Social Recommendation
• I : Personal Interview
• P : Social Media Portfolio

28. Managing online conversation instead of
Managing Advertising Campaign?

29. #1 – BE SOCIAL, NOT JUST PROFESSIONAL
Conversation Linkedin

30. #2 – BE TRANSPARENT, YET DISCREET
Conversation CPF

31. #3 – BE AUTHENTIC. BE PERSONABLE
Conversation YOG

32. #4 – BE FLUID
Conversation WWD

33. #5 – HAVE FUN!
Conversation Dubai - Intercon

34. SOCIAL MEDIA PLANNING

35. SOCIAL MEDIA 247
• What’s Your Game Plan?
• Social Media 247 Book
(http://www.facebook.com/socialmed
ia247book)