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Blogging for Beginners
Leesa Watego
10th May 2013
YOU DO NOT NEED TO BLOG!
IT’S NOT ABOUT TECHNOLOGY,
IT’S ABOUT COMMUNICATION
ONLY SHARE WHAT YOU’RE
COMFORTABLE SHARING
So what are you going to post
about? What are you going to say?
marketing
What will be the focus of your blog?
marketing
creativity /
experimentation
What will be the focus of your blog?
TIME TO CHOOSE A PLATFORM
Cashed Up? Aim for a SELF-HOSTED
WORDPRESS site
No bungoo? Start with Blogger
To get started with Blogger you must have a Google account
1) Sign in to Google
2) Go to blogger.com
3) Follow the prompts to create a new blog
To get started with Blogger you must have a Google account
1) Select a CREATE A NEW BLOG
2) Choose a title for your blog
3) Look for a URL for your site
4) CreateBlog!
}they do not NEED to be the same
Note:
1) You can change the
title anytime, but you
can’t change the URL
though
2) You can “redirect your
blog to your own domain
and
3) You can export your
blog to a self-hosted site
later
Site URL/Domain
Blog title
Menu bar
Posts (reverse
chronological order)
- Dated
- Comments
- Sharing Buttons
Sidebar (usually static)
- Categories
- Link Lists
- Advertisements
- Links to your book-
seller pages
(can you a list format or
a graphic)
Taking your blog to the
next level
- Create unique landing
pages for you readers
(eg. Welcome your
Twitter readers,
Welcome your
Amazon readers etc)
- Incorporate visual
design elements that
reflect your brand
promises
Anatomy of a blog
Social buttons
Your blog is
your
homebase
facebook
Twitter
YouTube
Instagram
FourSquare
Facebook Profile vs Facebook Page
(Personal) (Professional)
Source: Homebases and Outposts from ProBlogger
Today, in an online environment, there
are three types of media -
• Bought – paid advertising
• Earned – jump out of a plane at the launch of
your book and get on the 6 o’clock news
• Owned – your media channel, the one that
you create, manage and direct
You don’t need to be a slave to your blog or your Facebook and
Twitter streams … but… what can you be responsible for?
The only way to learn and become proficient
is practice
Learner Proficient
Focus of your
posts
Technology +
Connection
Build
blogging into
your work
schedule
Functionality
of the
platform
How to start
• Baby steps
1. Start a blog but don’t tell anyone until you’re
ready
2. See what other people are doing - examples,
Anita Heiss, Siv Parker
3. Look at your brand / digital presence from your
audience’s point of view. Are you Google-able?
What comes up when you’re Googled? Can you
audience interact with you?
4. Ask for help
Connect –
Questions? Where to from here?
@leesawatego, @deadlybloggers, @iscariotmedia
Join other deadly bloggers Do some training …

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First Nations Australia Writers' Workshop - Brisbane 2013

  • 1. Blogging for Beginners Leesa Watego 10th May 2013
  • 2. YOU DO NOT NEED TO BLOG!
  • 3. IT’S NOT ABOUT TECHNOLOGY, IT’S ABOUT COMMUNICATION
  • 4. ONLY SHARE WHAT YOU’RE COMFORTABLE SHARING
  • 5. So what are you going to post about? What are you going to say?
  • 6. marketing What will be the focus of your blog?
  • 8. TIME TO CHOOSE A PLATFORM
  • 9. Cashed Up? Aim for a SELF-HOSTED WORDPRESS site
  • 10. No bungoo? Start with Blogger
  • 11. To get started with Blogger you must have a Google account 1) Sign in to Google 2) Go to blogger.com 3) Follow the prompts to create a new blog
  • 12. To get started with Blogger you must have a Google account 1) Select a CREATE A NEW BLOG 2) Choose a title for your blog 3) Look for a URL for your site 4) CreateBlog! }they do not NEED to be the same Note: 1) You can change the title anytime, but you can’t change the URL though 2) You can “redirect your blog to your own domain and 3) You can export your blog to a self-hosted site later
  • 13. Site URL/Domain Blog title Menu bar Posts (reverse chronological order) - Dated - Comments - Sharing Buttons Sidebar (usually static) - Categories - Link Lists - Advertisements - Links to your book- seller pages (can you a list format or a graphic) Taking your blog to the next level - Create unique landing pages for you readers (eg. Welcome your Twitter readers, Welcome your Amazon readers etc) - Incorporate visual design elements that reflect your brand promises Anatomy of a blog Social buttons
  • 14. Your blog is your homebase facebook Twitter YouTube Instagram FourSquare Facebook Profile vs Facebook Page (Personal) (Professional) Source: Homebases and Outposts from ProBlogger
  • 15. Today, in an online environment, there are three types of media - • Bought – paid advertising • Earned – jump out of a plane at the launch of your book and get on the 6 o’clock news • Owned – your media channel, the one that you create, manage and direct You don’t need to be a slave to your blog or your Facebook and Twitter streams … but… what can you be responsible for?
  • 16. The only way to learn and become proficient is practice Learner Proficient Focus of your posts Technology + Connection Build blogging into your work schedule Functionality of the platform
  • 17. How to start • Baby steps 1. Start a blog but don’t tell anyone until you’re ready 2. See what other people are doing - examples, Anita Heiss, Siv Parker 3. Look at your brand / digital presence from your audience’s point of view. Are you Google-able? What comes up when you’re Googled? Can you audience interact with you? 4. Ask for help
  • 18. Connect – Questions? Where to from here? @leesawatego, @deadlybloggers, @iscariotmedia Join other deadly bloggers Do some training …