-Aakar (@aakarpost)
Social Media in Career Building
What is Social Media?
Before Diving into Social Media
Let’s meet some
Social Media Gurus
May I have your attention Please?
NOW
Social Media is
Fast
6:59 AM - 28 Sep 12
Social Media is
Viral
6:59 AM - 28 Sep 12
Social Media is
Powerful
Social Media is
Interactive
Social Media is
Voice
Social Media is
Identity
Social Media is
Collaborative
Social Media is
Cocktail Party
Social Media is
Addictive
Social Media is
Weak
“Social media is like teen sex. Everyone wants to do it. No
one actually knows how. When finally done, there is surprise
its not better”. – Avinash Kaushik, Digital Marketing
Evangelist, Google
F@**?
Social Media is an Online tool...
Conversation, Sharing, Interaction...
Social Media is an umbrella term that define the various
activities that integrate technology, social interaction, and
the construction of words, pictures, videos & audio.
Flow of Information
Before Now
Why should you care about
Social Media?
You can demonstrate your
expertise & authority
You can share information
quickly
You can create opportunities
You can build your identity
You can become a thought
leader
Why should you care about
Social Media?
Because
Only Your Name/Brand Will Save
You
Opportunity vs. Competition
Jobs
Employment
Career
Opportunities
Innovations
Globalizations
etc.
Welcome to the ‘Age of Social Media,’ where anyone
can build an audience, advocate brands, build
relationships, effect change and make a difference.
Are you a Brand?
NO
You are a person.
BUT
You can build your brand.
A personal "brand" is simply what those things
that reflect your personality to others are
called. - Dennis Plucinik
It's about being of unique value to the
world and communicating it in thought,
word, deed and image. - Karen Kang
Discover AND Create
Fake Amazon resume proves
the power of personal
branding - CNN
Social Media Channels
Profile vs. Page vs. Group
Setting up Profile, Photo,
Username, Work, Education
Follow vs. Friend vs. Like Updates on Facebook
Make connections
Follow your Interest
Private vs. Public
Tweet/Retweet
Mentions vs. DMs
Go Mobile/Apps
Follow vs. Follower
Be Specific
Name & Photo/DP
Username/Handle
Bio, Link to
website/blog
Location
Express Yourself
Show what’re you
good at?
Show Your
Skills/Talent
Photo/Video/Audio/
Text
Become a Leader
YouTube
Slideshare
LinkedIn
Pinterest
Process
Monitor
Engage
Influence
Strategy
Be Active
Be Interesting
Be Humble
Be Honest
Measurement
Social Media Activity Brand Impact
Fans
Followers
Likes
Shares
ReTweets
Comments
Embeds
RSS Feeds
Trust/Reputation
Awareness/Buzz
Engagement
Thought Leader
Word of Mouth
Identity
Examples?
1 Billion+ Views on YouTube
Social Media for Change
Content is King
Practice makes you perfect.
Crédits: theaterplusplus.com | office.microsoft.com | webrandit.co.uk | presentationadvisors.com | theaterplusplus.com | simplify360.com | guyoz.com | timesunion.com |
yolasite.com | thundafunda.com | hopsandgrain.com | toothpastefordinner.com | agent-x.com.au | edweek.org | citycare.org.sg
Aakar Anil
Internet Marketing Specialist, CloudFactory
Social Media Enthusiast & Blogger
Twitter: @aakarpost
Facebook: fb.com/aakarpost
Blog: aakarpost.com | aakar.me
On your mark
Get set
Go!

Boost Your Career with Social Media