The document discusses the evolution of unified communications (UC) from simple voice over IP (VoIP) to a complex ecosystem involving various communication methods like video conferencing, instant messaging, and social media integration. It highlights the challenges of transitioning from isolated communication silos to a more cohesive UC framework, emphasizing the importance of service integration and the impact of emerging technologies. Additionally, it notes the expected growth in enterprise spending on Web 2.0 technologies, indicating a significant shift in communication strategies for businesses.

1. A Look Into the Unified Communication WorldAmir ZmoraVP Marketing, TBU

2. Once Communication Was Simple

3. In the beginning…VoIP was all about toll bypassWhat is the value of voice today?

4. We are overwhelmed by means of communication

5. The Move to UCPBX VENDORSVIDEOCONFERENCEDesktopVoiceVideoIMPresenceIMPresenceUNIFIED COMMUNICATIONVoiceDataDesktopVideoDataCall ControlCall ControlINSTANT MESSAGING/ Web2.0ENTERPRISE SWAudioIMPresenceAudioVideoVideoPresenceDesktopDesktopCallControlCallControlDataData

6. UC Everywhere

7. BUT Communication is still in Islands

8. Moving From Silos to Unified CommunicationsVoIPVideo CommunicationPresence and IMServiceWeb2.0 – Social Media, RSSe-mailLarge EnterpriseSMBConsumerSegment

9. UC Connects Services, Applications andMeans of Communication

10. 10IMS Can Unite Them AllIMS Network and ApplicationsGW & Service EnablersBilling AAA SLA VoIP services IM services PresenceTraditional Service ProvidersConsumerEnterprise

11. The 10X PhenomenaSource: ITU, Mark Lipacis, Morgan Stanley Research

12. Global 3G and Wireless Broadband SubscribersIncludes: WCDMA, HSPA, TD-SCDMA, 1xEV-DO, LTE & WiMAXSource: Ovum, Morgan Stanley Research

13. Web2.0 is Joining the Enterprise“Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013” Source: Forrester Research 2008

14. Moving to the CloudGmail for businessesGoogle CalendarGoogle DocsGoogle SitesGoogle Talk……

15. Media Quality Becomes an IssueUnmanaged NetworksVarying Network CapacitiesVarying Devices

16. And yes, we can also walk to the other office and just talkxkcd.com

17. Amir Zmoraamirz@radvision.comSKYPEamirzm