The presentation A look into the Unified Communications (UC) world. Reviews the latest trends in the UC market and discusses UC capabilities in various segments and networks such as Enterprise, SMB, Consumer, Mobile and Web 2.0 and the interaction between them.

1. A Look Into the Unified Communication World Amir Zmora VP Marketing, TBU

2. Once Communication Was Simple

3. In the beginning…VoIP was all about toll bypass What is the value of voice today?

4. We are overwhelmed by means of communication

5. The Move to UC PBX VENDORS VIDEOCONFERENCE Desktop Voice Video IM Presence IM Presence UNIFIED COMMUNICATION Voice Data Desktop Video Data Call Control Call Control INSTANT MESSAGING / Web2.0 ENTERPRISE SW Audio IM Presence Audio Video Video Presence Desktop Desktop Call Control Call Control Data Data

6. UC Everywhere

7. BUT Communication is still in Islands

8. Moving From Silos to Unified Communications VoIP Video Communication Presence and IM Service Web2.0 – Social Media, RSS e-mail Large Enterprise SMB Consumer Segment

9. UC Connects Services, Applications andMeans of Communication

10. 10 IMS Can Unite Them All IMS Network and Applications GW & Service Enablers Billing AAA SLA VoIP services IM services Presence Traditional Service Providers Consumer Enterprise

11. The 10X Phenomena Source: ITU, Mark Lipacis, Morgan Stanley Research

12. Global 3G and Wireless Broadband Subscribers Includes: WCDMA, HSPA, TD-SCDMA, 1xEV-DO, LTE & WiMAX Source: Ovum, Morgan Stanley Research

13. Web2.0 is Joining the Enterprise “Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013” Source: Forrester Research 2008

14. Moving to the Cloud Gmail for businesses Google Calendar Google Docs Google Sites Google Talk ……

15. Media Quality Becomes an Issue Unmanaged Networks Varying Network Capacities Varying Devices

16. And yes, we can also walk to the other office and just talk xkcd.com

17. Amir Zmora amirz@radvision.com SKYPEamirzm