9 strategier som vil gi deg mer trafikk
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Den største utfordringen du møter etter å ha publisert noe, vil være å få trafikk til det. Jeff Bullas snakket under Epic Content Marketing 2016 om hvordan du kan skille deg ut blant 5 milliarder nettsteder. Jeff delte faktisk hele 9 strategier for å få gratis trafikk til ditt innhold. Her er presentasjonen.
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9 strategier som vil gi deg mer trafikk
- 1. “9 Key Strategies to Grow Your Web Traffic” Learn how to Attract a Ton of Visitors For Free Without Paying Google or Facebook a Cent @jeffbullas
- 4. About Jeffbullas.com • Started in 2009 with a $10 domain name investment • #1 Global Content marketing influencer • 450,000+ Twitter followers • Top 10 Forbes Social media Influencer at #8 • Over 18 million visitors since launch • More than 400,000 page views a month
- 6. The challenges Just started and you have little or no traffic
- 7. The challenges You have little or no time
- 8. The challenges Traffic from Facebook has dropped to almost nothing
- 9. The challenges Struggling to get discovered online
- 10. The challenges Frustrated by lack of traffic and progress
- 13. Module 1: Website Designed for Growing Traffic
- 14. Module 1: Website Designed for Growing Traffic
- 15. Module 1: Website Designed for Growing Traffic • Created for the social web
- 16. Module 1: Website Designed for Growing Traffic • Content centric
- 17. Module 1: Website Designed for Growing Traffic • Optimized for search
- 18. Module 1: Website Designed for Growing Traffic • Designed for email capture
- 19. Module 1: Website Designed for Growing Traffic • Built for mobile
- 20. Module 1: Website Designed for Growing Traffic • Fast page loading and hosting
- 21. Module 2. Social media
- 22. Module 2. Social media
- 23. Module 2. Social media Facebook
- 24. Module 2. Social media The Facebook Challenge - 2014
- 25. Module 2. Social media Facebook The blog post
- 26. Module 2. Social media Facebook The mini-infographic
- 27. Module 2. Social media Facebook The visual quote
- 28. Module 2. Social media Facebook The competition
- 29. Module 2. Social media Twitter
- 30. Module 2. Social media Twitter Learn how to write headlines
- 31. Module 2. Social media Twitter Use #Hashtags
- 32. Module 2. Social media Twitter Grow your followers
- 33. Module 2. Social media Twitter Automate with Social Media Tools and Marketing Platforms
- 34. Module 2. Social media Twitter Use visual tweets
- 35. Module 2. Social media Twitter Experiment – Visual 1
- 36. Module 2. Social media Twitter Experiment – Visual 2
- 37. Module 2. Social media Twitter “Tweet often” Tweeting every 15 minutes instead of 30 minutes • Increased traffic by 31% • Increased engagement by 89%
- 38. Module 2. Social media Twitter Train your users to automate your content sharing
- 39. Module 2. Social media LinkedIn
- 40. Module 2. Social media LinkedIn Make it easy to visit your sites
- 41. Module 2. Social media LinkedIn Use the publishing platform
- 42. Module 2. Social media LinkedIn Link to websites at the bottom
- 43. Module 2. Social media LinkedIn Update all posts to LinkedIn
- 44. Module 3. Search Engines
- 45. Module 3. Search Engines The search engine challenges • It’s not a quick fix but a journey! • The algorithms keep changing
- 46. Module 3. Search Engines
- 47. Module 3. Search Engines Choose 25-50 Key Phrases
- 48. Module 3. Search Engines Optimize those for search engines
- 49. Module 3. Search Engines Continue to create “that” content
- 50. Module 4. Email
- 51. Module 4. Email • The challenge “It takes time” • The upside “You own it”
- 52. Module 4. Email Remember this >>>
- 53. Module 4. Email Give away something for free
- 54. Module 4. Email Use a pop-up
- 55. Module 4. Email Offer massive value
- 56. Module 4. Email Keep the offer simple • One page PDF • People love tools
- 57. Module 4. Email Make your homepage an “opt-in form”
- 58. Module 4. Email Use a pop-up when: someone shows exit intent”
- 59. Module 4. Email Use low cost and easy to design landing pages with a tool like Leadpages.net
- 60. Module 4. Email Keep testing and optimizing!
- 62. Module 5: Webinars • Tools and resources • Marketing your webinar • Supercharging your webinar • Re-purpose your webinar
- 63. Module 5: Webinars Tools and Resources • Email platform • Webinar technology • Landing pages • Presentation software • Free content for incentives
- 64. Module 5: Webinars Marketing your webinar • Email • Social media • Facebook Ads • Banners on website
- 65. Module 5: Webinars Supercharging your webinar with Joint venture partners • Run a webinar for each other • Provide the email swipe file • Supply social media copy • Create visual assets for website banners and social media • Provide a checklist for partner • Practice a day or two before
- 66. Module 5: Webinars Re-purpose your webinar • Record it • Replay it • Upload it to your video platform • Upload it to YouTube • Create a blog post and embed • Include it as a free or paid resource in your email marketing funnels
- 67. Module 5: Webinars Why re-purpose your webinar? • Improves SEO on your blog • People will discover you on YouTube (which is the second largest search engine)
- 69. Module 6: Content marketing
- 70. Module 6: Content marketing • Headlines • Blog post types people love to share • Visual content • Top content marketing tactics
- 71. Module 6: Content marketing Headlines • Big lists
- 72. Module 6: Content marketing Headlines • Negative headlines
- 73. Module 6: Content marketing Headlines • Controversial headlines
- 74. Module 6: Content marketing Headlines • The “curiosity gap” headline
- 75. Module 6: Content marketing Headlines The “topical” headline
- 76. Module 6: Content marketing Headlines The “topical” headline
- 77. Module 6: Content marketing Top content types • Infographics
- 78. Module 6: Content marketing Top content types • Case studies
- 79. Module 6: Content marketing Top content types Influencer posts • Contributed • Curated
- 80. Module 6: Content marketing Top content tactics • Make sharing easy!
- 81. Module 6: Content marketing Top content tactics • Create evergreen content
- 82. Module 6: Content marketing Top content tactics • Hashtag jacking
- 83. Module 7: Re-Publish and Re-Purpose
- 84. Module 7: Re-Publish and Re-Purpose Re-publish • Flipboard
- 85. Module 7: Re-Publish and Re-Purpose Re-publish • Medium
- 86. Module 7: Re-Publish and Re-Purpose Re-publish • LinkedIn
- 87. Module 7: Re-Publish and Re-Purpose Re-purpose • SlideShare
- 88. Module 7: Re-Publish and Re-Purpose Re-purpose • Webinars > YouTube > Blog
- 89. Module 7: Re-Publish and Re-Purpose Re-purpose • Create an infographic from the points in a blog post • Share it on Pinterest
- 90. Module 8: Mobile
- 91. Module 8: Mobile
- 92. Module 8: Mobile
- 93. Module 8: Mobile
- 94. Module 8: Mobile
- 95. Module 8: Mobile Top tips • Create a responsive website or blog • Make it easy for people to share from mobile • Make it easy for people to subscribe to your email list
- 96. Module 9: Mini Joint Ventures
- 97. Module 9: Mini Joint Ventures • What are mini joint ventures? • Why? • Who? • How?
- 98. Module 9: Mini Joint Ventures What are mini joint ventures? • Joint webinars for building your email list • Joint webinars for dollars • Joint ventures for building brand awareness • Digital product launches – Ebooks – Online training
- 99. Module 9: Mini Joint Ventures Why do them? • Piggyback off their credibility • Build your email list • Accelerate your traffic • Build brand awareness • Grow revenue
- 100. Module 9: Mini Joint Ventures Who do you JV with? Someone with an email list that is already engaging with your audience.
- 101. Module 9: Mini Joint Ventures How do you do them? • Access to the right tools • Have content that adds value • Provide a product that you can sell • Make it easy for your partner • Engage with an influencer
- 102. Case Studies WritetoDone.com • Started on April 1 with 9,520 followers @writetodone on Twitter • 3 months later they have over 65,000 followers (an increase of 600%) • Has 274% more traffic from Twitter than when they started
- 103. Case studies FireBrand Talent • Over 31,000 followers on Twitter • Content gets shared hundreds of times • Last 12 months they have increased blog traffic by over 90%
- 104. My content publishing and hustling process 1. Craft a great headline 2. Optimize for search engines before publishing 3. Share it on social 4. Share it several times on Twitter with a visual 5. Send it to your email list 6. Flip it to your Flipboard Magazine 7. Make it a recurring tweet on Socialoomph 8. Keep growing your Twitter followers 9. Experiment and measure
- 105. Summing it up: 9 Key Strategies to Grow your Traffic 1. Website 2. Social media 3. Search engines 4. Email 5. Webinars 6. Content 7. Mobile 8. Re-purposing and re-publishing 9. Mini joint ventures
Editor's Notes
- Image per point After speaking to thousands of biz owners they launched and all they heard was the sound of crickets Engagement about me now and what about you and use names Two reasons why you are here 5 challenges I face Which one impacts you the most. Type into chat box I faced these challenges and I got these Results – So get out your notebook and write these down Summarize Get vimeo from Alex for recording upload What was one thing you took away from the session type that into the chat box Thanks for sharing 2 case studies – in depth Mary Jaksch Carolyn Hyams Transition – Ok guys, you showed up 2 pages on camera This is why I’ve put together todays webinar.and 101= tips workbook guide on 101+ tips This book is $19.97 High end Normal price $597 But today we are offering two bonuses There are 2 reasons why we are throwing in the bonuses. First reason we want to thank our partners Second reason we want to reward action takers Breakdown the bonuses Summary 1 of the value of the program Send the link/landing page into chat box 2 testimonials Quick testimonial Offer summary (2) again Q&A Original slide
- Image per point After speaking to thousands of biz owners they launched and all they heard was the sound of crickets Engagement about me now and what about you and use names Two reasons why you are here 5 challenges I face Which one impacts you the most. Type into chat box I faced these challenges and I got these Results – So get out your notebook and write these down Summarize What was one thing you took away from the session type that into the chat box Thanks for sharing 2 case studies – in depth Mary Jaksch Carolyn Hyams Transition – Ok guys, you showed up 2 pages on camera This is why I’ve put together todays webinar.and 101= tips workbook guide on 101+ tips This book is $19.97 High end Normal price $597 But today we are offering two bonuses There are 2 reasons why we are throwing in the bonuses. First reason we want to thank our partners Second reason we want to reward action takers Breakdown the bonuses Summary 1 of the value of the program Send the link/landing page into chat box 2 testimonials Quick testimonial Offer summary (2) again Q&A Original slide
- Image per point After speaking to thousands of biz owners they launched and all they heard was the sound of crickets Engagement about me now and what about you and use names Two reasons why you are here 5 challenges I face Which one impacts you the most. Type into chat box I faced these challenges and I got these Results – So get out your notebook and write these down Summarize What was one thing you took away from the session type that into the chat box Thanks for sharing 2 case studies – in depth Mary Jaksch Carolyn Hyams Transition – Ok guys, you showed up 2 pages on camera This is why I’ve put together todays webinar.and 101= tips workbook guide on 101+ tips This book is $19.97 High end Normal price $597 But today we are offering two bonuses There are 2 reasons why we are throwing in the bonuses. First reason we want to thank our partners Second reason we want to reward action takers Breakdown the bonuses Summary 1 of the value of the program Send the link/landing page into chat box 2 testimonials Quick testimonial Offer summary (2) again Q&A Original slide
- Image per point After speaking to thousands of biz owners they launched and all they heard was the sound of crickets Engagement about me now and what about you and use names Two reasons why you are here 5 challenges I face Which one impacts you the most. Type into chat box I faced these challenges and I got these Results – So get out your notebook and write these down Summarize What was one thing you took away from the session type that into the chat box Thanks for sharing 2 case studies – in depth Mary Jaksch Carolyn Hyams Transition – Ok guys, you showed up 2 pages on camera This is why I’ve put together todays webinar.and 101= tips workbook guide on 101+ tips This book is $19.97 High end Normal price $597 But today we are offering two bonuses There are 2 reasons why we are throwing in the bonuses. First reason we want to thank our partners Second reason we want to reward action takers Breakdown the bonuses Summary 1 of the value of the program Send the link/landing page into chat box 2 testimonials Quick testimonial Offer summary (2) again Q&A Original slide
- Image per point After speaking to thousands of biz owners they launched and all they heard was the sound of crickets Engagement about me now and what about you and use names Two reasons why you are here 5 challenges I face Which one impacts you the most. Type into chat box I faced these challenges and I got these Results – So get out your notebook and write these down Summarize What was one thing you took away from the session type that into the chat box Thanks for sharing 2 case studies – in depth Mary Jaksch Carolyn Hyams Transition – Ok guys, you showed up 2 pages on camera This is why I’ve put together todays webinar.and 101= tips workbook guide on 101+ tips This book is $19.97 High end Normal price $597 But today we are offering two bonuses There are 2 reasons why we are throwing in the bonuses. First reason we want to thank our partners Second reason we want to reward action takers Breakdown the bonuses Summary 1 of the value of the program Send the link/landing page into chat box 2 testimonials Quick testimonial Offer summary (2) again Q&A Original slide
- Image per point After speaking to thousands of biz owners they launched and all they heard was the sound of crickets Engagement about me now and what about you and use names Two reasons why you are here 5 challenges I face Which one impacts you the most. Type into chat box I faced these challenges and I got these Results – So get out your notebook and write these down Summarize What was one thing you took away from the session type that into the chat box Thanks for sharing 2 case studies – in depth Mary Jaksch Carolyn Hyams Transition – Ok guys, you showed up 2 pages on camera This is why I’ve put together todays webinar.and 101= tips workbook guide on 101+ tips This book is $19.97 High end Normal price $597 But today we are offering two bonuses There are 2 reasons why we are throwing in the bonuses. First reason we want to thank our partners Second reason we want to reward action takers Breakdown the bonuses Summary 1 of the value of the program Send the link/landing page into chat box 2 testimonials Quick testimonial Offer summary (2) again Q&A Original slide
- Image per point After speaking to thousands of biz owners they launched and all they heard was the sound of crickets Engagement about me now and what about you and use names Two reasons why you are here 5 challenges I face Which one impacts you the most. Type into chat box I faced these challenges and I got these Results – So get out your notebook and write these down Summarize What was one thing you took away from the session type that into the chat box Thanks for sharing 2 case studies – in depth Mary Jaksch Carolyn Hyams Transition – Ok guys, you showed up 2 pages on camera This is why I’ve put together todays webinar.and 101= tips workbook guide on 101+ tips This book is $19.97 High end Normal price $597 But today we are offering two bonuses There are 2 reasons why we are throwing in the bonuses. First reason we want to thank our partners Second reason we want to reward action takers Breakdown the bonuses Summary 1 of the value of the program Send the link/landing page into chat box 2 testimonials Quick testimonial Offer summary (2) again Q&A Original slide
- http://simplymeasured.com/blog/2014/02/11/how-many-tweets-is-too-many-tweets/?utm_source=fb&utm_medium=soc&utm_campaign=blg#i.1f01gv8duleg0z
- http://simplymeasured.com/blog/2014/02/11/how-many-tweets-is-too-many-tweets/?utm_source=fb&utm_medium=soc&utm_campaign=blg#i.1f01gv8duleg0z
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Game of Thrones
- Buzzfeed gets 70 million visitors to its website every month in the USA, but has 5 billion visitors to its other media that it doesn’t own. Where do they publish and where can you re-publish? These other sites are all portals and digital black holes that produce inbound traffic to your website. Flipboard Medium Slideshare YouTube
- Research - https://smartblogger.com/slideshare-traffic/ My views on Slideshare as of 20/04/2016 are 1.66 million
- Use blogging infographic as an example
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan
- Jim Beach and Paul Sloan