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Facebook and LinkedIn for business


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Facebook and LinkedIn for business workshop sponsored by Anguilla Chamber of Commerce.

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Facebook and LinkedIn for business

  1. 1. Anguilla Chamber of Commerce Social Media Workshop 4Facebook + LinkedIn LeRoy Hill PhD @leroyh
  2. 2. Workshop Agenda• Create effective Facebook Fan Pages.• Design effective elements for Facebook fan pages• Develop a winning Facebook profile• Measure Facebook Fan Page impact• Decide on best way to use Facebook Ads• LinkedIn for recruiting• LinkedIn for continuing professional development• Review mistakes to avoid
  3. 3. Facebook• Over 900 million users.• Exceptional low cost marketing
  4. 4. Time-Line
  5. 5. Understand Personal Profile VsBusiness Fan Page
  6. 6. • Personal profiles have friendsPersonal Profile • Limit 5000 friends • Mutual Acceptance
  7. 7. Business Pages are Fan Pages- Business Pages have fans - No limit on fans -One-way
  8. 8. So you wantFacebook Fan Page?
  9. 9. Special rules regarding usernamesFan Page Rules
  10. 10. Note !!• If you reserve your company name for your personal account, you won’t be able to use it for your Business Fan Page so you may want to create a Page before registering your company’s name.
  11. 11. •Consider securing your company’s username.
  12. 12. • Use hyper-local Ads on Facebook as a measurement tool
  13. 13. Content of your Fan Page- Overview of company - Website and contact info - Press releases - Videos - Blog RSS - Twitter updates - Company news and status - Customer interaction
  14. 14. Facebook Fan Pages – Coke STORY• Coke Fan page was started by two regular users• In seven months grew to 3.3 million fans• Facebook changed rules and didn’t allow users to create branded pages• Coke teamed up with the creators of the page, flew them to HQ, gave them a tour, brought them into meetings, brainstormed ideas, made them part of the company, let them be real evangelists• Let your customers build your products• Be creative – do something unexpected
  15. 15. • More than just Liking or getting more fans
  16. 16. Measure…Metrics Fans Likes Influence Demographics Web Traffic Dialogue/Interactions Ads Subscription Listening / Monitoring Analytics •Hootsuite•Google Analytics •SocialTalk Facebook Insights•Webtrends •Wildfire•Omniture •Momentus•Tweetreach •Conversocial •Google Alerts
  17. 17. BASIC StrategyFocus on turning Fans into brand Evangelists
  18. 18.
  19. 19.
  20. 20. Source: credit Aliza Sherman
  21. 21. Privacy ConcernsCustomise- Privacy settings- Application settings- Notifications
  22. 22. Tactics• Offer discounts for your fans.• Comment of fan post rather than just drop a post or picture or link.• Make your fan feel special – Photo of fan of the week – Invitation for open house
  23. 23. Tactics• Create landing page to encourage non-fans to become a fan• Offer deals, discounts and incentives exclusively for your fans• Create fan page not personal page
  24. 24. TacticsLet users know what toexpect from you once theyclick Like
  25. 25. Sharable• Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Facebook to get and share the latest, so give it to them!
  26. 26. Tactics• Offer people value to follow you. – Offer resources: photos, links, files
  27. 27. Reward your customers.• Surveys, competitions, short polls provide an avenue to help direct company decisions.• Tweet updates about special offers, discounts and time-sensitive deals.
  28. 28. Tactics• Ask questions of your followers to glean valuable insights and show that you are listening.
  29. 29. Tactics• Respond to compliments and feedback in real time• Use twitter to offer real-time customer service
  30. 30. Champion your stakeholders• Like and reply publicly to great items posted by your followers and customers.
  31. 31. Protect your brand• Create a brand profile – Custom background image – Company logo as profile photo – Include contact information
  32. 32. Part 2
  33. 33. is world’s largest ProfessionalSocial Network with: – Resume – Expertise – connections – Recommendations – Link to social channel – Link to company blog • Over 150 million users • All fortune 500 companies • 170 countries
  34. 34. • Add connections to increase visibility
  35. 35. Show all affiliations in profile (Educationalinstructions, companies, groups, activities) to improve yourconnectability
  36. 36. Encourage your employees to:– setup complete profiles on LinkedIn.– Join professional development groups
  37. 37. Make your profile public with custom URL toimprove your Google PageRank
  38. 38. Increase interaction by addingLink your Twitter stream to your account
  39. 39. • Include your profile in your email signature to improve your connectability
  40. 40. • Add link of your blog or website to your profile to increase search engine results.
  41. 41. Job hunting? Do some research on company orcompany personnel.
  42. 42. –Import your contacts from your address book–Invite friends to introduce you to others–Solicit recommendations– post comments and ask questions in groups.
  43. 43. THANKS Twitter: @leroyh
  44. 44. Workshops 5• Workshop 5 – Business blogging+ ……. July 17, 2012