Through technology and social media networks, your customers and prospects are connected with each other and they're empowered with a host of resources to guide them through a buying process. As a marketer, you can use social media channels to facilitate word of mouth, engage in two way conversations and to extend your marketing reach and impact sales. Here's how:

1. Four Ways to Leverage Social Media in
Your Marketing

2. 1. Create Customer Centered Content
•Make it relevant to spark
conversation among prospects and
customers

3. 1. Create Customer Centered Content
•Use blog articles, surveys, videos,
podcasts, and links to draw clients in

4. 1. Create Customer Centered Content
•Use content that's conversational
and personal

5. 1. Create Customer Centered Content
•Solve customer problems through tips,
suggestions, and techniques

6. 1. Create Customer Centered Content
•Encourage client participation through
feedback and suggestions

7. 2. Get Visual
•Pictures and videos can be even
more effective than words when it
comes to social networking

8. 2. Get Visual
•Frequently updated photos and
videos can improve your SEO
tremendously

9. 3. Leverage Your Blog
•Provide a voice for your campaign
•Use content that speaks to your
target audience

10. 3. Leverage Your Blog
“Companies that blog generate 88% more leads
per month than those who do not. Companies
who blog have 55% more web site visitors.”
-Hubspot

11. 4. Integration with Email
•Extend the reach of your emails by
including social sharing and social
connection options in your emails

12. 4. Integration with Email
•Ask subscribers to share the email
•Offer incentives to those who
connect with you on social media

13. 4. Integration with Email
•Remember, the more people that
share your email, the greater
potential you have for opens, clicks,
and conversations!

14. 4. Integration with Email
•Advise prospects to text their email
address to you, so they can become a
part of your email list

15. Our Services
•Email marketing campaigns
•Social media marketing campaigns
•Print marketing campaigns
•Advertising
•Web site design and copywriting
•Direct mail
•Public Relations

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