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What is Content Seeding?An example of how spreading B2B content in the right places candramatically increase its visibility.
What is Content Seeding?• ‘Seeding’ content is simply the process of  starting to spread it into various online  locations...
Seeding content – An example• Futureheads, the Digital Recruitment  Consultants, created an interesting post  called ‘Top ...
This showed 9 organicresults on Google’s page1, all referring to David’sarticle.
How did this happen?
The post was picked up by a UXspecialist blog and reposted
The blog post was seeded into aLinkedIn discussion group
Tweeted..
Tweeted..
Tweeted..
The original blog post, on theFutureheads site
Listed on a specialistUser Experience site
A summary of User ExperienceTweets
And posted on a blogger’sFacebook page
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What is content seeding?

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The first thing about content seeding is to select a title for the content which would appeal to the target audience. The second is the initial group the content would be posted into (in this case a specialist group within LinkedIn).
Content seeding in the right content in the right places is a process which takes comparatively little time, but can dramatically expand the audience for a particular piece of content.

What is content seeding?

  1. 1. What is Content Seeding?An example of how spreading B2B content in the right places candramatically increase its visibility.
  2. 2. What is Content Seeding?• ‘Seeding’ content is simply the process of starting to spread it into various online locations so that others will both read it and spread it themselves.• Identifying the right initial online locations is extremely important.• Rather than placing the actual content in these places, a link back to the original content is used.
  3. 3. Seeding content – An example• Futureheads, the Digital Recruitment Consultants, created an interesting post called ‘Top 10 things User Experience leaders will be looking for in 2013’• They started a discussion on this in a LinkedIn Group.• Soon afterwards, a search for the blog title showed up the following results:
  4. 4. This showed 9 organicresults on Google’s page1, all referring to David’sarticle.
  5. 5. How did this happen?
  6. 6. The post was picked up by a UXspecialist blog and reposted
  7. 7. The blog post was seeded into aLinkedIn discussion group
  8. 8. Tweeted..
  9. 9. Tweeted..
  10. 10. Tweeted..
  11. 11. The original blog post, on theFutureheads site
  12. 12. Listed on a specialistUser Experience site
  13. 13. A summary of User ExperienceTweets
  14. 14. And posted on a blogger’sFacebook page

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