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Optimal Content- og innholdsutvikling – Joakim Ditlev på Epic Content Marketing 2015

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Content Marketing Norge
Content Marketing Norge

Joakim Ditlev fra Content Marketing DK og forfatter av den første danske boken om innholdsmarkedsføring – Content Marketing Bogen – var på Epic Content Marketing 2015. Joakim går igjennom optimalt innhold og innholdsutvikling.

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OPTIMAL CONTENT- OG INNHOLDSUTVIKLING Joakim Ditlev @jditlev contentmarketing.dk
Who is Joakim Ditlev, anyway? • Author of Content Marketing Bogen • I help companies: – Change the way they act and think about marketing – Create longterm customer relations through useful or entertaining content.
”We come in peace” The Danish Content Marketing invasion
3 Takeaways from Chili Klaus: Focus on your own channels Deliver content consistently Inspiring content increases demand
Your content marketing roadmap?
Find your path to the treasure!
Succesfull content marketing without a strategy You
Marketing to 5M people is not like marketing to 320M
You don’t need a spaceship to get started with content marketing
What kind of content should we create?
Talk about things that interest your audience the most!
Get organized before you turn on the content machine!
How the media is organized! Boss Journalist Photographer Video creator Editor
Deadlines help you deliver frequently.
Get your content marketing machine in first gear! Get your content marketing machine rolling – in first gear!
Content curation: Use your expertise and choose the best content for your audience
Do like Jonathan
Answering customers questions: Any question is a piece of content
Do like Blacksnow
Recycle your best content Recycle content: Lots of channel specific content is only used once. Look in the archives for hidden gems.
Don’t do all at once Don’t do all at once – pick the tactic that works for your business
Launch a pilot project focusing on the lowest hanging fruits
Don’t forget to market your content
3 things to think about now • How can you increase demand by creating fun or useful content? • Who can you include in your content marketing team? • Where would you start, if you only had a single tactic and a single channel to engage your audience?
Thanks for paying attention! Learn all about the Danish content marketing invasion here: www.contentmarketing.dk hej@contentmarketing.dk @jditlev

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