3 nøkler til en mektig Content Marketing-strategi
•Download as PPTX, PDF•
1 like•107 views
Jeff Bullas er kåret til den fremste bedriftsbloggeren i hele verden og som "#1 Content Marketing Influencer Globally". Han snakket under Epic Content Marketing 2016 om hva han har lært de siste 7 årene som en innholdsprodusent. I denne presentasjonen viser han: - 3 måter å få mer trafikk til innholdet ditt på. - Hemmeligheten til å lage innhold som folk liker å dele. - To taktikker som vil gi deg Content Marketing ROI.
Recommended
More Related Content
Viewers also liked
Viewers also liked (12)
More from Content Marketing Norge
More from Content Marketing Norge (16)
3 nøkler til en mektig Content Marketing-strategi
- 1. 3 Keys to Powerful Content Marketing @jeffbullas
- 28. Controversial
Editor's Notes
- Who in this room is a blogger or wants to be a blogger? Then I am in the right place
- David Isay and the the story of StoryCorp – capturing the stories of ordinary people Second part – I exist In 1998 David Isay made a documentary about the last poor houses in Manhattan. Guys stayed up in these cheap hotels for decades. They lived in cubicles the size of prison cells covered with chicken wire so you couldn't jump from one room into the next. He wrote a book on the men with the photographer Harvey Wang. He walked into a flophouse with an early version of the book and showing one of the guys his page. He stood there staring at it in silence, then he grabbed the book out of his hand and started running down the long, narrow hallway holding it over his head shouting, "I exist! I exist." Social media is so powerful because it goes beyond “I Exist” to “I create, I publish and share I exist” It is validation. It is the intersection of technology and humanity and is an extension of who we are to a world that consumes content
- Blogs refine your thoughts Blogs reward the creator Blogs amplify your humanity Blogs connect you to your global tribes Blogs give introverts a voice They reward the new age publishers They embrace the experimenters Accelerate discovery Opens a world without any borders
- Running is so much more than just getting fit – it’s a discipline and the principles of running and training can be applied to business, life and blogging. When I was 12 I had chronic asthma… I was a very sickly child –. I spent every day fighting for my next breath – I was locked inside my room.. Trapped and angry …. Couldn’t play with other kids… Couldn’t live the life of my dreams…. (New feeling for this paragraph eg higher voice) Now this was back in the 60’s… yes, I’m that old – and there were no asthma drugs. So I spent my time reading, studying, exploring different worlds through the written word – and I discovered an article that said if you run or swim you could improve your lung capacity. Now, the only time I tried swimming – I nearly drowned – so I thought – running it is! I pulled on my Dunlop Volley’s (the only shoe on the market at the time)… actually, I’m so old that they’re back in fashion again – I’ve seen the second coming of the volleys – but I was filled with hope and possibilities – running was going to be my savour - and I hit the road. Literally… I got out of my house… took two steps – and face planted. Firstly, I forgot to do up my laces – rooky mistake! Secondly – I had no lung capacity… but I got up and I took a step and another and another and another. Within a year, I could run for hours straight up into the Hills – I loved my freedom, I loved my own company – and I learned that sizeable, insurmountable obstacles can be overcome – if you’re willing to push through the pain and take the next step. Stephen King was asked ‘how do you write these 120,000 word novels and he said ‘one word at a time…’ Going for a run every now and then is good – but the only way to achieve peak fitness requires persistence – succeeding in this succeeding in this digital world – whether it’s blogging, content marketing, digital marketing, re-inventing your company or re-inventing yourself… You’re going to feel a lot of pain – because the reality is the world has changed and will never stop changing – but if you can bravely embrace the digital opportunities and understand that you have the power to build your own brand on line without seeking permission or paying for it – then the keys to the digital kingdom are yours - you can go from local to global in the click of button. You can build your own audience without having to pay for it. We are living in exciting times!
- My blogging story 2 paths Give up or dust myself off and start over Point – Done is better than perfect
- Inspiration story – Tim Ferriss 4 hour work week David Meerman scott The new rules of marketing an PR The Hubspot post – That was social media
- One of my first blog posts – My curiosity about the power of social media Point – Done is better than perfect
- Kevin Cain story The blogging before breakfast story Point - Set aside the time and block it out – Its about creating the time Are you a night owl or do you like jumping out of bed at the crack of dawn? For most of my life the evenings were the time I read, watched television and socialized. Reading a book sometimes took me into the small hours. That’s the time when the clock numbers are starting with one’s and two’s. The books were novels, self help and business. I was consuming and learning but not creating. When I discovered Twitter it was fun to see the other side of the world wake up while I was contemplating sleep. But the immediacy of Twitter conversations when there were only a few of us tweeting (a couple of million), was intoxicating, exciting and compelling. Then the blog was created. I hit the publish button for the first time. Creating posts then were still part of my late night habit. After a good night out and sharing a wine or two with some friends over a kangaroo steak there were still some tasks to do. The blog post still had to be written, polished and shared. That was a struggle. Distraction and diversion were now a constant battle in my new writing pursuit. Then something changed There was a random event. One very early morning I needed to drop my son off to catch a train. I had some time on my hands and I was awake and the rest of the world was still asleep. So I sat down and wrote. The quietness was welcome, the coffee tasted good and the phones weren’t ringing. I also had muted the social media networks and the email was ignored. I discovered something Mornings were distraction free and precious. It was my time and there was no one to intrude. Because they were asleep. I had discovered that old habits can be changed and that new discoveries were possible. Despite being on the wrong side of 40. The night owl had become the early bird. The habit continued. Another revelation..or two Creating, publishing and sharing in that distraction free zone was invigorating. I wrote blog posts before my day job. It meant getting up at 4.30 am and wrestling and wrangling content into a shape that I was proud enough to share. At 9.00 am it was employer time. I was living in two parallel universes. The day job and the passion project. The day job was fun at times and rewarding. But it was an investment in someone else’s dream. The 5 day work week routine stretched to years. But in “my time” I was creating a personal investment that was building a digital house one brick at a time. It was incremental but so satisfying that it distracted me from my employers goals. We came to a mutual understanding and we parted ways. I was free. The passion project That passion project involved writing one article a day 5 days a week for years. It was on topics that tickled and touched my innate curiosity. Along the way I discovered that I loved the art of word wrangling. Putting one word after the other was also producing a body of work. One step at a time produces an epic journey that can leave a dent in the universe. 1,500 blog posts and over 1 million words later the passion project is now a serious online investment and asset. That bootstrapped passion project became my life and my work. In fact, it became my life. Work and life were not separate but one. Small investments Those one word investments had added up to something much greater. Stephen King was once asked how he wrote. “One word at a time,” and the answer is invariably dismissed. But that is all it is. It sounds too simple to be true, but consider the Great Wall of China, if you will: one stone at a time, man. That’s all. One stone at a time“. The artist creates a masterpiece one brush stroke after the other. We are all artists and creators but some don’t know it. Investing in you We all have to make a living. Paying the bills, putting food on the table and caring for the family. It sometimes means working for the man. But if that is all you do…reach 65, get the gold watch and buy those nice slippers, you may feel cheated. That you gave the best of your life to the corporation. With little left to show that is just you. This modern digital world has opened up global opportunities to create, publish and share. You need to take those innate abilities and passions and find that intersection and start the journey of creating. Sharing on the social web will allow you to get feedback in real time. You will discover that your online publishing will change others and they will change you. It becomes collaborative creation. But you will need to set aside the time to invest in you. That may mean getting up early. Find time I don’t care if you are a late nighter or early riser. The reality is that a dedicated slice of the day that is just yours can turn into a legacy and a life that may surprise you. Do you want that possibility or are you happy to settle for today’s life? If you just start you will be surprised by what that will produce in terms of motivation, self-worth and also the impact of creation will have on your long term future. The magic is in the motion. How is the time commitment to invest in yourself going? Are you dedicating a couple of hours a day? Are you brave enough to leave a legacy that is just you? Read more at http://www.jeffbullas.com/2015/09/04/why-you-should-blog-before-breakfast/#5QMUuluFvFc1Wprj.99
- Persistence story – 5 days a week at 4.30 for 4 years
- This is one of the biggest challenges that bloggers and potential bloggers face. The reality is it is not a singularity but often the intersection of skills innate abilities and passion It may take you a lifetime? Hints Primary school teacher told me she loved my stories I became a teacher Became involved in technology Became curious about social media The intersection of humanity and technology Discovered the social web and started a blog Strength finder book - Now Discover Your Strengths – Marcus Buckingham
- Challenges Waiting to to be perfect Afraid of technology Don’t have anything to say Have doubts about whether anyone will want to listen Running reference
- So who has been on a first date? A while back for some of us (smile). I know the feeling. Dating is a lot like blogging. You need to attract your readers first before anything happens. This is the traffic piece
- Twitter story
- My devastating Twitter suspension story
- So we can just remember that first date. Can you remember what the seduction journey was?. Was it flowers? Chocolates? The movies? Seduction is all about keeping keep them interested. You are on your best behavior, dress in your best clothes. 30 years ago for guys that might have been a suit. For the women it was “that” little black dress. Today its maybe a designer singlet, some Haviana thongs and a beard….. and I am not talking about the girls. Seduction in digital selling is about the content.
- The Jonny story The point – content on the social web creates powerful connections
- Also mention Negative headlines Large Listicles
- So you have had that first date and we take it the seduction was successful. Now its time to commit. Today that often doesn’t look like a ring but more like moving in together. I remember my son telling me that his girlfriend at the time suggested that they share a flat together. It freaked him out but eventually they did! It’s a smaller commitment! Its when the kids turn up that it gets a bit more serious. Digital marketing and the new paths to selling are very similar. You need to ask for small commitments along the way. This 3 step process is not linear but more organic.
- My Chicago Mastermind story
- Visual content marketing
- Albert Einstein quote: “Anyone who is not making mistakes is not trying anything new”