8 Billion Views & Counting - Embracing the Potential of Video in Performance Marketing
•Download as PPTX, PDF•
2 likes•573 views
The document discusses the rise of video marketing and its effectiveness for brands. It notes the incredible growth of video due to smartphone and tablet adoption and increased multi-screen consumption. The marketplace appeals to both brands and publishers: video promotes brand awareness and conversions for advertisers, while engaging and increasing prominence for publishers. Various commercial video models are described, including pre-roll, TrueView, and AdSense for video. The document closes by discussing how video can close the marketing circle through various affiliate links and partnerships.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (14)
Similar to 8 Billion Views & Counting - Embracing the Potential of Video in Performance Marketing
Similar to 8 Billion Views & Counting - Embracing the Potential of Video in Performance Marketing (20)
More from auexpo Conference
More from auexpo Conference (20)
Recently uploaded
Recently uploaded (20)
8 Billion Views & Counting - Embracing the Potential of Video in Performance Marketing
- 1. 8 billion views & counting Embracing the potential of video in performance marketing Irfon Watkins Founder and CEO Coull Video Performance Network www.coull.com
- 3. The rise of video • Incredible growth • Rapid adoption of smartphones and tablets • Multi-screen video consumption • Why are we seeing such growth? www.coull.com
- 4. The marketplace The appeal for brands and merchants • Video is effective in promoting brand awareness and conversions to purchase • Advertisers are increasingly realising this www.coull.com
- 5. Case study: www.coull.com
- 6. The marketplace The appeal for publishers • Video is a hugely valuable asset o Engaging o Available o Increases SERP prominence www.coull.com
- 8. The marketplace Consumers • Video is a stimulus • Video is used as a research tool www.coull.com
- 9. The marketplace Commercial models • Interstitial • TrueView InStream • AdSense for Video www.coull.com
- 10. Pre-roll www.coull.com
- 11. Adsense for Video www.coull.com
- 12. Video in the affiliate space Last-click www.coull.com
- 13. Closing the circle How? 1. Advertiser video with embedded affiliate links 2. Advertiser product links integrated with publisher content 3. Partner links integrated with publisher content www.coull.com
- 15. Video and Search
- 16. Video and Price Comparison
- 17. Case study: • The brief • The plan • The result www.coull.com
- 18. Any questions? irfon@coull.com @irfonw @coull www.coull.com