This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Michael Hoffman joined Laura Norvig of ETR Associates and Ramya Raghavan of YouTube in presenting "Mission Video: Storytelling and Strategy" on Monday, June 28, from 10:00-11:30 AM at the 2010 National Conference on Volunteering and Service in New York City.
Description: Understand the best ways to integrate video storytelling into your already busy schedule running a non-profit. Learn to effectively use the most affordable video equipment, software, and solutions to document your project and showcase it on the web.
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Michael Hoffman joined Laura Norvig of ETR Associates and Ramya Raghavan of YouTube in presenting "Mission Video: Storytelling and Strategy" on Monday, June 28, from 10:00-11:30 AM at the 2010 National Conference on Volunteering and Service in New York City.
Description: Understand the best ways to integrate video storytelling into your already busy schedule running a non-profit. Learn to effectively use the most affordable video equipment, software, and solutions to document your project and showcase it on the web.
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
Video is a powerful way to communicate your organization’s message, impact and needs. With the help of YouTube, your charity can deliver your message to the world's largest online video community.
YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar and learn the fundamentals of video storytelling!
Topics we’ll cover:
- Video storytelling basics
- Tools to help you create compelling videos
- Tips for success
- Examples from the sector
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
Beyond Viral Video - Nonprofits and Religious OrganizationsSee3 Communications
In "Beyond Viral Video" participants will learn that organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. Examples of how religious organizations are using video to extend their programs and events online, increase brand recognition, and create valuable content for its supporters will be shown and discussed.
More info: http://www.see3.net/event/religion-communication-congress-2010
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
Video is a powerful way to communicate your organization’s message, impact and needs. With the help of YouTube, your charity can deliver your message to the world's largest online video community.
YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar and learn the fundamentals of video storytelling!
Topics we’ll cover:
- Video storytelling basics
- Tools to help you create compelling videos
- Tips for success
- Examples from the sector
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
Beyond Viral Video - Nonprofits and Religious OrganizationsSee3 Communications
In "Beyond Viral Video" participants will learn that organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. Examples of how religious organizations are using video to extend their programs and events online, increase brand recognition, and create valuable content for its supporters will be shown and discussed.
More info: http://www.see3.net/event/religion-communication-congress-2010
Social Media Trends & Best Practices: The Millennial GenerationGerri Baum
Learn what young people ages eight to 18 are doing on social media: What are their favorite social media platforms; who are they following; what are their goals on social media; and how to keep young people safe.
Conferencia eMadrid sobre "El uso de herramientas telemáticas en la facilitac...eMadrid network
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An overview to social media marketing (for businesses) - getting starting on social media, knowing your audience, the big players (options), developing a social media strategy, analytics and social media advertising options
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How to Create Real-World Results with Online InfluencersMariana Rodriguez
YouTube is the new Hollywood, and online influencers are fast becoming today’s A-list celebrities. With their built-in fan bases and wide social reach, these influencers can be great assets for your brand. But how do you find the right influencer to create valuable content for your brand? This presentation walks through how to find and work with online influencers to engage viewers with mobile video, the best practices for displaying video on mobile devices, across social channels and on your site, and the legalities around this type of content.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
Building a Digital Video Strategy Without Breaking the BankDigital Vidya
Explore the process of 'Building a Digital Video Strategy Without Breaking the Bank'. Gain insights from the webinar led by Karan Gupta, CEO, AndBeyond.Media.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
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LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
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Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
3. Why use video?
• It’s the most powerful on-demand
communication platform ever created
– Search engines rank video higher than text
– Customers enjoy video over text
• It can be viral
• It’s high impact
• It scales well in
the mobile device
world
4. 90% of web traffic will be driven by video
by the end of 2013 (Source: Cysco Systems)
5. More than 197 million views, and over 422,000 subscribers
• iPhone – 10,931,054 views http://bit.ly/QBX5JE
• iPad – 14,370,059 views
• Glow Sticks – 9,388,497 http://bit.ly/QdnKbs
• Bic Lighters – 6,190,718
• Golf Balls – 6,967,042 http://bit.ly/O7IZAt
6. Video syndication is more effective if you:
• Post to video aggregators: e.g. YouTube, Vimeo
• Embed link on Facebook Fan page or a tweet
• Embed link on OTHER PEOPLE’S Facebook pages
• Embed video on your website
• Get other people to embed your video on THEIR
websites
• Post video to iTunes as video podcast
• Post video to Pinterest boards
12. Video plays better on mobile devices than text
Nearly 116 million
Americans will use a
smartphone at least
monthly by the end of
this year, up from 93.1
million in 2011. By
2013, they will
represent over half of
all mobile phone
users, and by 2016,
nearly three in five
consumers will have a
smartphone.
(Source: eMarketer, 2012)
13. Uses for video
• External
– Drive people to your website – Most important
– Attract new customers or donors
– Promotions
– Educate viewers
– Enhance the brand
• Internal
– Training and Support
– New Employee Orientation
– Communications and Campaigns
14. Types of video
• Customer testimonials
• Product reviews and demonstrations
• How-to tips
• Presentations
• Case studies
• Expert insight and
advice
• Virtual tradeshows
• Business reports
• Games, contests
and promotions
(Source: Forbes)
15. A creative way to engage an audience
http://bit.ly/Ry4tFR
16. Nonprofits are using videos too
• More and more nonprofits use video to create
compelling, personal stories.
– Replacing the printed annual report (into a
moving piece about the lives that have been
changed)
– Create orientation packets for new board or staff
into a dynamic welcome to your organization
– Tool for fundraising
– Celebrate their organization’s history and…
18. Now it’s your turn…Create a video
• Establish your goals
– What do you want to achieve
– Who do you want to view your video
• Production values matter
• Keep video within 2 to 3 minutes
• Make the beginning of your videos compelling to
your viewer
• Include calls-to-action
– Subscribe, Visit our channel, Like, Add to favorites,
Share, Leave a comment
20. YouTube stats
• Over 800 million unique users visit YouTube each
month
• More than 1 trillion views in 2011
– That’s 140 views for every person on Earth
• 72 hours of video are uploaded every minute
• Over 4 billion videos viewed a day
• Over 3 billion hours of video watched each month
• 500 years of video watched every day via Facebook
• 700 videos are shared on Twitter every minute
(Source: Google)
21. Branded YouTube channels that get it right
• Starbucks 624,845,391 video views
• Orabrush 22,459,410 video views
• GoPro
• Walmart
• Pepto Bismol
• and these guys
(Source: Mashable and G. Baum)
23. Create your YouTube channel
http://www.youtube.com/user/lisaferentz?feature=mhee
24. Customize your channel
• Create a username for your company channel
• Upload an Avatar
• Create a background
• Select a layout
• Set sharing settings
http://
www.youtube.com/user/lisaferentz?feature=mhee
25. Channel information and settings
• Create a title
• Include a
description
• Make a list of 5 to
8 keywords that
are most relevant
to your business
organization
27. Optimize the videos you download
• Use keywords to:
– Compose descriptive titles, video description and
tags - http://bit.ly/No4ixY
• Include calls-to-actions and links to your
website or other social media platforms in the
video descriptions
• Create playlists - http://bit.ly/NAc9Xr
• Use an eye-catching, clear image for each
video
28. Get 25% - 50% more views
• Stream your videos from YouTube to your company
website
• Stream videos in blogs
• Share videos on Facebook, Twitter and in LinkedIn
• Add closed captions for 40% more views during
business hours and for accessibility
• Make comments and video responses on related
videos
• Share links in email newsletters – increase click-
through rates and enhance conversion rates by 50%
(Source: Constant Contact)
30. Video: A great tool for your marketing arsenal
Lessons Learned:
•Video can be syndicated more easily that print
•Video establishes your personality (and brand)
faster
•Differentiates you from the competition
•Two words: Video testimonials. ‘Nuff said?
•Plays better on mobile devices
•Housing video on YouTube will help you optimize
and syndicate your brand across the Internet
31. Gerri Baum – GB Media NetWorks
Ask me about employing social media strategies and
applications for your business or organization
gerrib18@comcast.net
http://www.gerribaum.com
Follow me
Facebook - www.facebook.com/gerribaum
Twitter - www.twitter.com/gerrib18
LinkedIn - www.linkedin.com/in/gerrib18
Pinterest – www.pinterest.com/gerrib18
Editor's Notes
So, some of you may have discovered -- like I have --that there’s no more compelling way to tell your story than with video. People respond to video because it’s visual, helpful and authentic . Video builds credibility for you and your brand. And, there’s nothing more important than trust!
The power of social media has initiated a huge rise in the creation of videos by: Brands Businesses and organizations to highlight their brand, influence the sale of a product, increase donors, engage an audiences or share the great work they’re doing.
Note: The major search engines now give a lot of value to video content. If your website or business has a video and an article that include the same keyword or topic, chances are that your video will rank higher every time. Videos have other benefits too since they usually guarantee accessibility and user retention. Visitors are more likely to watch a quick 2 minute video demonstration of your services than read a long wall of text. Forrester estimates that a search term is 53 times more likely to get a first page Google search result if it has a YouTube video correlated with it. And, we know that the biggest reason is because that Google owns YouTube! Video scales well in the mobile device world – It’s much easier to view a video on a mobile device than to have to scale down a long article of text and make it fit within the mobile monitor
Throughout this presentation we’re going to look at several examples of video Right now we’re going to look at a business that has a very successful video campaign: Blendtec, manufacturer of high-quality commercial-grade blenders, is well known for using homemade video to build brand and increase market share. Its first YouTube video — which resembles more of an industry video than an advertisement — was shot with a camcorder, contained relatively low production values, costs almost no money, when posted to YouTube, was seen over 5 million times within 30 days. So popular was the first video that others were shot in much the same low-budget fashion. Eventually, the company launched its own YouTube video channel, Will It Blend?, which contains a collection of well over 80 videos. The videos drive most of Blendtec’s marketing and have turned company CEO, Tom Dickson, into a celebrity. Will it Blend? Blendtec’s YouTube channel has more than 197 million views and over 422,000 subscribers SHOW THE iPHONE VIDEO Lesson: Producing good video content doesn’t have to be expensive
Notes: The purpose of content marketing is to get your message in front of your potential audience. With written content, that means you can only publish it in one place. Video is much easier to syndicate. And the whole purpose of syndication is to try and get that video in front of as many eyeballs as possible. With tools such as TubeMogul , ContentBuzz and Hey!Spread , companies can also mass-distribute, promote and track their video assets over the Web, easily, quickly and efficiently. Save time, get exposure, learn about their audience and make any video Web campaign successful.
There are three important things that video can a Now we’re going to look at three essential things that video can do for your brand or organization First – It establishes your personality faster than print Note: If your content marketing is built around written content it takes exposure to quite a few articles or posts for new members of your audience to truly start to understand your personality, and who you are. But on video…it’s laid out right in front of them. Even if you prepare a detailed script, your audience can see and hear you.
Second – Video personalizes your customers’ experience Note: You can guide your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Videos put a face on the merchant and make the users more comfortable doing business with them. Many websites now provide personalized video experiences that are catered specifically to the individual customer’s buying habits and in many cases reference past purchases.
Third – Using video will differentiate you from your competition Note: Few people are using video effectively in most market areas. Most probably because it has an ‘overwhelming factor.’ The idea of creating a production scares people away. That’s why consulting with a professional might be helpful.
Note: People are used to getting walls of text and promotional offers in their inbox all day long. Not many marketers out there offer informational videos to their subscribers. Since most people are already signed up to one or more textual newsletters, a weekly video-based feed can be a nice change. Also, some concepts are better demonstrated over video. For example, a golf newsletter would be much more interesting if it sends out videos on how to improve your swing. Most people don’t pay attention to those bland testimonials posted on websites. Truthfully, we know that ANYONE can make them up. But what if you had 10 or 20 or 30 or more video testimonials where regular folk like you and me are extolling your virtues and what you’ve been able to do for them? How powerful do you think that would be in your content marketing? Here’s a great example of how ClearChoice Dental Implants uses video testimonials to promote their product and services. SHOW VIDEO I’d say that this is a lot more powerful then it would be to just read about Braqdy’s new life.
Note: Leica Camera streams their videos from Vimeo to their blogs. This particular video is a beautiful piece that tells a story of one man’s history and success with Leica products. Because this video is about 4 minutes long, I’ve included a link on the slide so that you can view it when it’s convenient for you.
Note: The Internet has gone mobile. More users worldwide access the Internet via a smart phone, tablet or other mobile device. Now tablets are Ok for text – but have you tried reading a long(ish) blog post or article on a Smartphone? The experience can be rather painful. With video, you just hit play and let it roll. And, experts tell us that the gap between mobile users and traditional desktop users is going to grow exponentially.
Note: Remember your website is the center of your businesses or organization’s universe. All social platforms, including video, should drive prospects and visitors to your website.
Now we’re going to look at types of videos Note: As an example, let’s say you are producing video for a business audience. Well, these are the kinds of videos, according to Forbes, that CEOs and SVPs want to watch. Three quarters of senior executives watch work-related videos at least once per week and more than half visited a vendor’s website based on a video they watched. Nearly half of senior executives have made a business decision based on a video they had watched. That’s a powerful impact.
Note: KLM Airlines has been in to social in a big way for the last couple of years with lots of innovative campaigns. This campaign from April 2011 tapped in to Dutch culture by allowing you to customize your own photos on Facebook and then have them added to a giant plane.
Note: Here’s how the World Food Program thanked players of Farmville – the social network game played on Facebook – who came together to raise over $1.5 million for the emergency relief effort following the 2010 earthquake in Haiti. Notice, there were more than 6 million views of this video
Establish your goals – What do you want to achieve; Who do you specifically want to view your video – Answering these questions will help you determine what kind of video you want to produce Production values matter – I’m guessing that you’ve seen your share of shaky videos on YouTube! Generally, audiences will forgive you for less than perfect video if your heart is in it, but as a rule, you should produce the best possible quality that is commensurate with your resources and abilities. If you are a large agency or firm, you can’t get away with video that has poor lighting, poor audio, illegible titles, or shaky camera work. Keep within 2-3 minutes – Attentions spans are short. Make the beginning of the video compelling to your viewers - The first 15 seconds are the most important. Attentions spans are short. Hook viewers right from the start and increase engagement for the entire length of the video. Include Calls to action - Watching content online is an interactive and social experience and, it’s the actions of your audience that will help you succeed - but many viewers won’t act unless you prompt them. So, embed annotations that pop up directly onto the video, including language that encourage viewers to perform an action. But keep them simple and don’t use to many. Depending on the message, you can use them at the beginning, middle and end of the video
Note: Now we’re going to take a look at the mother of all Cineplexes YouTube. YouTube is the largest aggregator and syndicator of video on the Internet. With 4 billion views per day, YouTube is the 3 rd most visited site on the Internet, after Google and Facebook. YouTube viewership increased 25% last year. And as you know, it’s owned by Google, so Google does give it preferential treatment in search engine results.
Here’s a list of some of the best brands using YouTube right. You’ll see that brands are not just limited to products and services, but also include members of the entertainment field. Take note: Though the two Jimmy’s may not be fighting for first place in the video arena, it’s Jimmy Kimmel’s team of video propagators that are keeping him on top with more than 6 million views.
So, now we’re going to take a look at one of the top YouTube users - Starbucks Note: With 254 videos, Starbucks makes ample use of its channel. To make the videos easier to access, the company has categorized them into playlists such as Starbucks jobs, Starbucks UK, Spots, Music and Coffee. Their videos include commercials for the brand, exclusive music videos, information about where Starbucks gets its coffee, interviews with Starbucks employees and more. Starbuck’s featured video is current and relevant content, introducing viewers to its new natural, low calorie Starbucks Refreshers Beverages. Let’s take a look: SHOW THE VIDEO By the way, I went and had one yesterday, and it’s delicious!
NOTE: A YouTube channel is just like the home page of your website or your Facebook page. You must have a Gmail account in order to create a YouTube channel.
Note: A well-designed, organized, and search-optimized channel page will attract more viewers, make your channel a richer destination for subscribers, and create a professional look. Show Lisa’s site as an example: CHANNEL SETTINGS: Create your channel username - This step is critical because it will appear in your URL, so it’s very searchable. You have a maximum of 30 characters to work with, and the username is one word, no spaces . Upload an Avatar – the small box that can contain your logo, an image or any identifying image that people can relate to your brand Create a background – Either design one of your own, or integrate your logo, or company images with a colored background that YouTube can provide TABS: Select your channel layout - See FEATURED or FEED (suggest featured to keep the most relevant on top, but it needs to be changed when new videos are uploaded) Set sharing settings – Activity you will share
Using YouTube effectively takes serious effort. So, now were going to focus on a number of areas that will help you to get the most views you can for your videos. Create a Title – One that most people are familiar with and will search on. In this case, I’ve used the owner of the company as it’s her name that is most searched on. Include a brief description – Use keywords here, this will show up on your channel and help your channel get found in searches Include channel tags - Think about the kinds of works you think your customers will use online in search. Are they searching for the term “social worker” or “mental health,” for example? To find out, use the keyword tool at Google Adwords for ideas. You can also check out what your competitors are using as keywords. NOTE: Put quotations around key phrases (two words or more) You’ll use these keywords again and again, so keep your list handy.
Make sure the description is as you want it. Add URL’s Other info Links to other relevant YouTube channels – This is a great way to make yourself a ‘thought leader’ in your industry. Recommend other channels or videos that are relevant to your business and will provide further information for your visitors. Your viewers will love you for that, because they won’t have to try and search for them on their own.
After you’ve downloaded your video Use your keywords to compose literal, descriptive video titles, tag, and video descriptions to get found in search engine results. ALWAYS TAG. That’s how YouTube knows how to group your video with related videos. Remember to put multi-word tags like company names or phrases in quotation marks to create a multi-word search term. Keywords can stand alone. Include calls-to-action with links to your website or other social platforms – e.g. Visit our website at http://www.mycompany.com; Follow us on Facebook at http://www.facebook.com/mycompany Create playlists - Playlists organize your Channel like a table of contents. – e.g. Client testimonials; TV commercials; Product demonstrations; Education Playlists also help your videos get more views because the text elements associated with playlists tell YouTube what your videos are about. So they will display your videos alongside other videos that are similar, or suggest them to viewers. Use an image from the video that is clear and eye-catching So lets once again look at ClearChoice to see what we’re talking about when we say ‘Optimizing’ the video Click on: http://bit.ly/No4ixY SHOW the title, description and tags on the video – the more you use the key words, the strong they become in search engine results Click on: http://bit.ly/NAc9Xr SHOW the playlists - organizing the content for YouTube and the viewers looking for the particular information
Don’t embed your videos directly into your website. Stream them from YouTube. This will allow YouTube measure the performance of your video and give you metrics that will help you learn what’s working and what’s not working. Stream videos to your blogs, Facebook page, on Twitter and LinkedIn. Remember to use calls-to-action asking people to view them. By adding closed captions to your videos, you can potentially increase your views by 40% during business hours. Though closed caption is generaly for the hearing impaired, it also is for business people who need to keep the sound down during business hours. Leave comments on related videos. By doing so you’re again showing yourself as a ‘thought leader’ and can attract others who’ve viewed the related video to check out your channel REMEMBER to share links for your videos in all your email and digital communications. It has been found that video doubles the open rate for email communication and has a profound impact on conversion rates.
View reports for: Performance Engagement Demographics Discovery Views Playback locations Traffic sources Audience retention (this will help you understand how effective your videos are) More