This document provides information about online video advertising solutions from Virool. It discusses how shifting TV ad budgets to online video can increase campaign effectiveness. It then describes native advertising, how it generates more brand lift and engagement than pre-roll ads. The rest of the document outlines Virool's targeting, analytics and customization capabilities, and provides examples of client case studies that achieved millions of views and significant earned media.
What Marketing Strategies are Appropriate at Each Stage of Product Llife CycleYashovardhan Ganeriwala
Because economic conditions change and competitive activity varies, companies normally must reformulate their marketing strategy several times during a product’s life cycle. Technologies, product forms, and brands also exhibit life cycles with distinct stages. The life cycle stages are usually introduction, growth, maturity, and decline. Most products today are in the maturity stage.
Each product life cycle stage calls for different marketing strategies. The introduction is marked by slow growth and minimal profits. If successful, the product enters a growth stage marked by rapid sales growth and increasing profits. There follows a maturity stage in which sales growth slows and profits stabilize. Finally, the product enters a decline stage. The company’s task is to identify the truly weak products, develop a strategy for each, and phase them out in a way that minimizes impact on company profits, employees, and customers.
Like products, markets evolve through four stages: emergence, growth, maturity, and decline.
Agromate is a telemetric device that operates motor
with a mobile phone.
Advantages to farmers
One missed call to turn on/off the motor
No distance barrier
Water flow sensor that turns off the motor when there
is no water flow
Works with any service provider’s SIM card
Power supply unit that will turn of the device if any
phase disconnection happens.
Runs on both single and 3 phase power supply
IIL Media is a full service video production firm. From concept to execution IIL Media is your one-stop shop for development, pre-production, production, and post production services for streamlining and actualizing your goal to inform, educate, or entertain your targeted audience.
What Marketing Strategies are Appropriate at Each Stage of Product Llife CycleYashovardhan Ganeriwala
Because economic conditions change and competitive activity varies, companies normally must reformulate their marketing strategy several times during a product’s life cycle. Technologies, product forms, and brands also exhibit life cycles with distinct stages. The life cycle stages are usually introduction, growth, maturity, and decline. Most products today are in the maturity stage.
Each product life cycle stage calls for different marketing strategies. The introduction is marked by slow growth and minimal profits. If successful, the product enters a growth stage marked by rapid sales growth and increasing profits. There follows a maturity stage in which sales growth slows and profits stabilize. Finally, the product enters a decline stage. The company’s task is to identify the truly weak products, develop a strategy for each, and phase them out in a way that minimizes impact on company profits, employees, and customers.
Like products, markets evolve through four stages: emergence, growth, maturity, and decline.
Agromate is a telemetric device that operates motor
with a mobile phone.
Advantages to farmers
One missed call to turn on/off the motor
No distance barrier
Water flow sensor that turns off the motor when there
is no water flow
Works with any service provider’s SIM card
Power supply unit that will turn of the device if any
phase disconnection happens.
Runs on both single and 3 phase power supply
IIL Media is a full service video production firm. From concept to execution IIL Media is your one-stop shop for development, pre-production, production, and post production services for streamlining and actualizing your goal to inform, educate, or entertain your targeted audience.
TV advertising and digital video ads work better together because they reinforce each other at different parts of the consumers' purchase journeys. Here's the in-depth data that supports these points.
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
Pixit - Inovações que não podem faltar em um programa de RI MZ .
A MZ Group, White & Case e Pixit promoveram o evento "Inovações e tendências em comunicação digital para o mercado de capitais", que trouxe a presença de especialistas para discutir a utilização de ferramentas em uma comunicação digital efetiva com investidores.
Veja a apresentação do Ricardo Merzvinskas, sócio fundador da agência Pixit, falando sobre as inovações que não podem faltar em um programa de RI
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
Cinemad es una compañía norteamericana con sedes a nivel mundial. Nos dedicamos a las campañas de Vídeo Advertising Interactivo. Trabajamos con las principales agencias de medios y clientes más importantes internacionalmente, lo que nos convierte en la empresa más prestigiosa del sector del vídeo interactivo. Nuestros resultados en las campaña así lo demuestran, haciendo que más del 90% de los clientes repitan campañas con nuestros vídeos interactivos.
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
Are your videos making an impression. Are Your Video Ads
Making an Impression?
May 2015
Video Ad Viewability Insights for
Digital Marketers and Publishers
We conducted research using our Active View technology to learn about the
current state of viewable video impressions on the web.
Viewability is top of mind for many advertisers and publishers now that the
Media Rating Council has lifted the viewable transaction advisory for video.
Seeking enhanced ROI, brand advertisers hope to ensure that their video ads
are seen. Publishers are receiving more RFPs and are looking to enhance site
viewability, using viewable impressions as a currency to do so.
Here we highlight the broad findings and insights we discovered during our
analysis of the research data to help advertisers and publishers better
understand the current state of viewable video impressions.
Google conducted a study of our video advertising platforms, including
Google, DoubleClick, and YouTube, to better understand video ad viewability
on YouTube and across the web. According to the Media Rating Council and
IAB standard, a viewable video impression occurs when at least
50% of an ad’s pixels are visible on screen for at least two consecutive
seconds. For the purpose of this report, we are using this definition across
both desktop and mobile devices.
We analyzed two separate sets of data pulled using Google’s Active View
measurement technology in April 2015:
1. Video viewability across the web (desktop, mobile, and tablet), not
including YouTube. Mobile video app data is not available at this time, so
we have excluded it from this analysis.
2. Video viewability data for YouTube, including both data from across the
web (desktop, mobile, and tablet) and mobile in-app ads.
State of Video Ad Viewability
The average viewability of video ads across the web (not including YouTube) is 54%
and on YouTube is 91%.*
Why Video Ads Aren’t Seen
Of non-viewable ads, 76% were in a background tab or never on screen at all.
The remaining 24% were scrolled off-screen or abandoned in fewer than two seconds.
Player Size Matters
The most popular video ad player size across the web happens to be the least viewable. Large players on
video-focused sites, like those found on YouTube, for example, demonstrate significantly higher viewability.
Location, Location, Location
Horizontal and vertical positioning matter, and correlate to viewability.
Video ads are significantly more viewable on mobile
and tablet than on desktop. YouTube is 94% viewable on
mobile devices.
Non-viewable ads are served video ads across
desktop, mobile, and tablet that don’t meet the
viewability criteria.
Advertisers seeking viewable impressions should look at high viewability sites that engage in
best practices for video viewability.
Video viewability varies significantly by ad size. In general, advertisers should consider investing
their spend in inventory comprised of larger vide
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
1. GET
SEEN
Jennifer
Aden
Enterprise
Sales
Virool
Jennifer@virool.com
Direct:
415-‐403-‐2268
Cell:
213-‐864-‐2146
2. Why
use
online
video?
• ShiEing
TV
ad
budgets
to
online
video
made
campaign
reach
more
effecKve
by
generaKng
a
liE
in*:
– Brand
recall
(33%)
– Message
recall
(45%)
– Likability
(40%)
– General
recall
(15%)
• 15
%
ReallocaKon
of
television-‐only
budgets
resulted
in
a
4.2
percent
increase
in
reach
at
an
11
%
lower
CPM
*Nielsen
and
IAB
study
December
2013
2 | VIROOL.COM
4. NaFve
AdverFsing
Is:
1. User
Ini1ated
2. Part
of
the
Content
Stream
3. Relevant
4. Engaging
5. Effec1ve
4 | VIROOL.COM
5. People
Share
NaFve
Video,
Not
Pre-‐Rolls
•
Generate
82%
brand
liR
compared
to
2.1%
with
pre-‐rolls.
•
Viewers
opt-‐in
to
watch
naKve
video
•
NaKve
Video
AdverKsing
empowers
the
viewer
to
spread
the
brand
message,
and
is
discovered
in
environments
conducive
to
sharing
(i.e.
social
media)
5 | VIROOL.COM
6. Would
you
Rather
Promote
Your
Video…
… Just
Here
…Or
Here
As
Well?
6 | VIROOL.COM
10. 4
REAL-TIME ANALYTICS
• Reports
in
real-‐Fme:
impressions,
views,
shares,
clicks,
engagement,
and
geo-‐locaKon.
• See
who
is
watching
your
videos,
from
where
and
from
what
device.
• See
who
is
sharing
your
video
on
Facebook,
Twier
in
real-‐
Kme.
10 | VIROOL.COM
15. Blogs
And
Websites
Publishers include:
Videos
will
be
displayed
seamlessly
on
blogs
and
sites
We
work
with
over
10,000
leading
sites
to
seamlessly
display
your
video
as
part
of
their
content
15 | VIROOL.COM
16. Facebook
&
In-‐Game
Placement
Publishers include:
We
work
with
200+
Facebook
Apps
and
Games
and
are
able
to
reach
over
100M
viewers
on
Facebook
16 | VIROOL.COM
We only show
17. Mobile
Placement
Publishers include:
We
work
with
20,000
games
and
apps
on
iPhone
and
Android
to
deliver
the
most
targeted
video
soluKons
for
our
clients.
17 | VIROOL.COM
18. Customize
player
for
targeted
engagement!
Overlay
share
buDons
and
custom
calls
to
ac1on
19. We
will
work
with
your
client’s
campaign
needs
to
customize
the
player
in
any
way
we
can.
Want
to
include
interacFvity
In
the
player?
NO
PROBLEM!
