Guido explains how to overcome these challenges and explains what this demands from your organisation and workflows. By looking into best-practices of some of world’s best video advertisers.

1. Storyteq x Savage
Personalized video @ scale

2. • Helping clients to adopt data driven video marketing to
lower costs and increase results
• Founded in 2015, +20 teqies
• Offices in Amsterdam and London
Guido Derkx
Managing Director

3. Today’s Talk
The complexity of video
marketing and how to make it
simple again
Challenges we’re all facing
How to solve them
A look into the future
Landscape - Cause of Complexity?

4. What causes the
complexity in the video
marketing landscape?

5. 1. Increase in ad channels & formats
• Back in the day we had 1 video and 1 distribution channel: Television
• Now we have many distribution channels
• With many different ad formats
• Which all require a different video lengths
Landscape
16:9
9:16
4:5
9 seconds
6 seconds15 seconds
• And all of this still excluding segmentation

6. 2. Consumers demand a relevant and nice ad experience
Landscape
73%
of the companies in video advertisement
think their ads are relevant.
8%
percent of the consumers actually
feel like they are watching ads relevant for them.

7. 3. Production is becoming too expensive & time consuming
Landscape
Quality needs to remain high
While volume is increasing

8. What are the challenges
you’re all going to face in
this landscape?

9. Challenge #1
• We have to make it simple again
• Understand what, when, how and where video works
The complexity becomes
too high
High Complexity
Consumers demand relevancy
Expensive production
Challenges

10. Challenge #2
Video needs to be:
Consumers demand relevant
ad experiences
High Complexity
Consumers demand relevancy
Expensive production
• Personalised
• Produced at large scale
Challenges

11. Challenge #3
How can we produce:
Production is becoming
too complex
High Complexity
Consumers demand relevancy
Expensive production
• Smarter • Cheaper • Faster
Without compromising on:
• Quality • Volume
Challenges

12. How are you supposed
to overcome these
challenges?

13. Make it simple and understand what works
Solution

14. Make it simple and understand what works
Solution
platform
Increase budgetDecrease budget
PerformancePerformancePerformancePerformance

15. Deliver relevant ads to your consumers
Solution
Data-Driven Pro-Active

16. Make your production smarter
Solution
16:9

17. Make your production smarter
Solution
9:16

18. Make your production smarter
Solution
4:5

19. Make your production smarter
Solution
1:1

20. Make your production smarter
Solution

21. A look into the future,
changes in the landscape

22. Bridge the cap between production and distribution
Future
Management &
Optimisation
Distribution
Create
Relevant
Content
Data &
Structure
Concepting &
Creation
With creative
agency
Used for
insights
Template for
smart production
Pre-defined
Manual during work
hours
Used for
relevancy
Manually
Result-driven
Data-Driven
continuously
With distribution
in mind

23. A look into the future
Future
ContentCreativity
Data &
Structure
Performance &
Measurement
Distribution
Relevant
Content &
Scale

24. Thank you!