Jennifer Aden is an enterprise sales representative for Virool, an online video advertising company. Virool promotes brands' videos across blogs, websites, mobile apps and games, and social media platforms like Facebook. It uses behavioral and contextual targeting to show videos to audiences most likely to engage with and share them. Virool provides real-time analytics on video views, shares, and engagement. Case studies demonstrate how Virool campaigns for brands like Turkish Airlines, Expedia, Adobe, and Sony generated millions of views and significantly more earned than paid media exposure.