SlideShare a Scribd company logo
EXECUTING OUR AMBITION
GLOBALLY IN A MULTI-CHANNEL
ENVIRONMENT
All © are respected and acknowledged where possible
INCREASING PACE OF CHANGE
• ghd est. 2001
• purchase for £450m 2016
• Part of Coty inc £9bn 20k people
• ghd, a leader in premium
hair styling appliances
• x1 ecommerce site ghdhair.com
• x13 domestic stores
• digital is core
https://www.coty.com/brands
INCREASING PACE OF CHANGE
• Growth exponential
Vs.
• Expansion slow to execute
• Opensource platform
• Extensive customisation
• Painful development
• Plugins double edges sword
© Amblin Entertainment 1986
INCREASING PACE OF CHANGE
• Many projects
• Mixed objectives
• Adhoc teams
• Company changes
Structure & Process
INCREASING PACE OF CHANGE
• Opensource platform
• Years of development
• Extensive customisation
• Expansion slow to execute
• Development now painful
• Plugins double edges sword
© chibird.com
• Out-of-the-Box (OOTB)
• Clean uncluttered
• Simple / MVP
• Repeatable
• Scalable
• Easily customisable – without
core/code changes
• Agile
http://visitmetrix.com/2016/09/duplicate-content/
INCREASING PACE OF CHANGE
INCREASING PACE OF CHANGE
© marketoonist.com
Commerce Platform
Cloud Platform Hosting
Enterprise IT Systems
Customers
PIM
Responsive UI
Search Merch
Built & supported
24x7 by
Mobile Desktop In-store
Payments
Performance
Monitoring
ERP WMS CRM BI
SAPHybrisImplementation
apis
CMS
Partners
THRIVING WITH DIGITAL
Look @ the differential
https://www.linkedin.com/pulse/engaged-vs-disengaged-employees-anil-ramnani
"Imagination is more important
than knowledge. For knowledge is
limited, whereas imagination
encircles the world"
Albert Einstein
From Reddit
TRushmoore
https://en.wikiversity.org/wiki/Talk:Albert_Einstein_quote
INCREASING PACE OF CHANGE
• CX
• Process
• simple, simple, simple
• OOTB
• self contained/documenting processes
• by delivering small we deliver big
• marginal gains & customer focus
https://www.ghdhair.com
EXECUTING OUR AMBITION
GLOBALLY IN A MULTI-CHANNEL
ENVIRONMENT
THRIVING WITH DIGITAL
• Self disruption
• Don’t wait for an invitation to this party … YOLO
• Create psychological safe environments
• When was the last time you did something truly new?
(exercise: do something new)
assumptions
are questions
fail fast &
try harder
experience
something new
THRIVING WITH DIGITAL
Ideas need time to cycle but be quick … automotive, building, computing, software, …
https://en.wikipedia.org/wiki/The_Martian_(film)

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SAP Hybris - increasing pace of change and driving more revenue though the e commerce platform v0b

  • 1. EXECUTING OUR AMBITION GLOBALLY IN A MULTI-CHANNEL ENVIRONMENT All © are respected and acknowledged where possible
  • 2. INCREASING PACE OF CHANGE • ghd est. 2001 • purchase for £450m 2016 • Part of Coty inc £9bn 20k people • ghd, a leader in premium hair styling appliances • x1 ecommerce site ghdhair.com • x13 domestic stores • digital is core https://www.coty.com/brands
  • 3. INCREASING PACE OF CHANGE • Growth exponential Vs. • Expansion slow to execute • Opensource platform • Extensive customisation • Painful development • Plugins double edges sword © Amblin Entertainment 1986
  • 4. INCREASING PACE OF CHANGE • Many projects • Mixed objectives • Adhoc teams • Company changes Structure & Process
  • 5. INCREASING PACE OF CHANGE • Opensource platform • Years of development • Extensive customisation • Expansion slow to execute • Development now painful • Plugins double edges sword © chibird.com
  • 6. • Out-of-the-Box (OOTB) • Clean uncluttered • Simple / MVP • Repeatable • Scalable • Easily customisable – without core/code changes • Agile http://visitmetrix.com/2016/09/duplicate-content/ INCREASING PACE OF CHANGE
  • 7. INCREASING PACE OF CHANGE © marketoonist.com
  • 8. Commerce Platform Cloud Platform Hosting Enterprise IT Systems Customers PIM Responsive UI Search Merch Built & supported 24x7 by Mobile Desktop In-store Payments Performance Monitoring ERP WMS CRM BI SAPHybrisImplementation apis CMS Partners
  • 9.
  • 10. THRIVING WITH DIGITAL Look @ the differential https://www.linkedin.com/pulse/engaged-vs-disengaged-employees-anil-ramnani
  • 11. "Imagination is more important than knowledge. For knowledge is limited, whereas imagination encircles the world" Albert Einstein From Reddit TRushmoore https://en.wikiversity.org/wiki/Talk:Albert_Einstein_quote
  • 12. INCREASING PACE OF CHANGE • CX • Process • simple, simple, simple • OOTB • self contained/documenting processes • by delivering small we deliver big • marginal gains & customer focus https://www.ghdhair.com
  • 13. EXECUTING OUR AMBITION GLOBALLY IN A MULTI-CHANNEL ENVIRONMENT
  • 14. THRIVING WITH DIGITAL • Self disruption • Don’t wait for an invitation to this party … YOLO • Create psychological safe environments • When was the last time you did something truly new? (exercise: do something new) assumptions are questions fail fast & try harder experience something new
  • 15. THRIVING WITH DIGITAL Ideas need time to cycle but be quick … automotive, building, computing, software, … https://en.wikipedia.org/wiki/The_Martian_(film)

Editor's Notes

  1. The destination changes to be sure to invest in the journey not just the destination