The document outlines 10 techniques for personalizing websites to improve conversion rates. It discusses personalizing the experience based on factors like a user's interests, past purchases, location and motivations. Specific techniques include customizing content and cross-sell offers for individual users, using soft vs hard sales approaches for new vs returning visitors, tailoring pages to search terms, showing similar customers, pre-selecting common choices, displaying prices in local currency and notifying international users about shipping policies. The goal of personalization is to present each user with the optimally tailored experience to convert them by understanding their needs and context. Case studies and examples from an online retailer are provided.
The Checkout is the most critical process in your Webshop. Learn how CS2 is optimizing your Magento Shop with a highly customizable and conversion optimized Checkout Module.
The 10 conversion mistakes companies are making today - iGaming London Affili...Dave Gowans
In an ultra-competitive industry the conversion rate of landing pages is fundamental to success. Many sites are still making mistakes which are destroying their conversion rate. That means they're throwing away customers and wasting ad-spend. Dave Gowans looks at 10 of the biggest mistakes gaming companies are making on their sites and will present simple, practical solutions that you can use to boost your conversion rate.
SASCon 2015 - Small Changes, Big ResultsDave Gowans
A common misconception in conversion optimisation is that you need to make big changes to your site to get big results. The impact of changes on the site are, however, directly related to the strength of the hypothesis, rather than the size of the change.
This is a simple model for finding the biggest barriers to conversion and how to deliver small, effective changes which have a huge impact on conversion rates.
The Checkout is the most critical process in your Webshop. Learn how CS2 is optimizing your Magento Shop with a highly customizable and conversion optimized Checkout Module.
The 10 conversion mistakes companies are making today - iGaming London Affili...Dave Gowans
In an ultra-competitive industry the conversion rate of landing pages is fundamental to success. Many sites are still making mistakes which are destroying their conversion rate. That means they're throwing away customers and wasting ad-spend. Dave Gowans looks at 10 of the biggest mistakes gaming companies are making on their sites and will present simple, practical solutions that you can use to boost your conversion rate.
SASCon 2015 - Small Changes, Big ResultsDave Gowans
A common misconception in conversion optimisation is that you need to make big changes to your site to get big results. The impact of changes on the site are, however, directly related to the strength of the hypothesis, rather than the size of the change.
This is a simple model for finding the biggest barriers to conversion and how to deliver small, effective changes which have a huge impact on conversion rates.
Usability testing is the only way to optimize a website for conversion efficiency, which leads directly to an increase in lead generation and/or sales.
Using pim to maximize revenue and improve customer satisfactionOSSCube
This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
Using pim to maximize revenue and improve customer satisfactionRahul Singh
This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
An exploration of progressive pricing strategies for agencies and other professional service firms, presented by Tim Williams of Ignition Consulting Group.
Transforming your B2B website into a lead generation powerhouseDon't be Shy
Your website can be one of two things: a glorified online brochure, or a lead generation powerhouse and crucial member of your sales team. Which is yours? This guide explores how to start generating more (and better) leads from your B2B website.
If you find this deck useful, check out the rest of our ‘better B2B website' series on our SlideShare profile, or at: http://knowledge.dontbeshy.com/better-b2b-website
YOU WILL LEARN:
- Simple ways to cut expenses & increase leads at trade shows
- How to avoid theft at trade shows
- How to increase the average exhibit stay
- What are appropriate giveaways for a show
- MUCH more!
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
UXDX: Life after launch – keeping your product aliveMatias Pietilä
My presentation at UXDX conference in Dublin, 5th of October 2018. Summary:
Many good projects start their march towards failure right after launch. Even if you managed to build your MVP version of the product by following the best lean startup practices, it's very tempting to become backlog-driven and spend the next year implementing all the darling ideas that didn't make the cut to the first version.
Instead, you should be relentlessly focusing on the market and building what is most valuable. This talk shares real-life experiences on achieving that (and sometimes failing).
– Documenting your long-term product vision while avoiding heavy upfront-design
– Best practices for lean prototyping
– How to craft smart hypotheses to test your assumptions
– The two moments of truth for any service and how to systematically design for them
– Customer journeys and story maps as a way of maintaining your roadmap
Conversion Conference Germany 2013 - 10 Key Areas to Get Right in Ecommerce -...PRWD
At Conversion Conference Germany 2013 Paul Rouke delivered a presentation aimed at identifying and showcasing what are the 10 most important areas retailers need to get right to improve usability, persuasion and conversion rates for their online experience
For my Sales and Sales Promotion course, I worked with three other students to reposition the Blackberry brand and promote its products to consumers and businesses.
Planning Your Web Build - The Blueprint for Digital PerformanceGareth Cartman
By building a planning stage into your web design project, you can integrate keyword research, information architecture, wireframes and a proper, nailed-down brief. It's an investment, but one that provides tangible returns and improved digital performance post-build.
How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research – how to design & present actionable keyword research
Information Architecture – how to create meaningful user journeys
User Personas – how to understand your client’s customers
Wireframes – building on your architecture
Scope of Work – how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
Usability testing is the only way to optimize a website for conversion efficiency, which leads directly to an increase in lead generation and/or sales.
Using pim to maximize revenue and improve customer satisfactionOSSCube
This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
Using pim to maximize revenue and improve customer satisfactionRahul Singh
This live webinar shows how Pimcore, an open source PIM (Product Information Management) solution, can be used to quickly update and append your product catalog across all channels, effectively reducing data management costs.
An exploration of progressive pricing strategies for agencies and other professional service firms, presented by Tim Williams of Ignition Consulting Group.
Transforming your B2B website into a lead generation powerhouseDon't be Shy
Your website can be one of two things: a glorified online brochure, or a lead generation powerhouse and crucial member of your sales team. Which is yours? This guide explores how to start generating more (and better) leads from your B2B website.
If you find this deck useful, check out the rest of our ‘better B2B website' series on our SlideShare profile, or at: http://knowledge.dontbeshy.com/better-b2b-website
YOU WILL LEARN:
- Simple ways to cut expenses & increase leads at trade shows
- How to avoid theft at trade shows
- How to increase the average exhibit stay
- What are appropriate giveaways for a show
- MUCH more!
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
UXDX: Life after launch – keeping your product aliveMatias Pietilä
My presentation at UXDX conference in Dublin, 5th of October 2018. Summary:
Many good projects start their march towards failure right after launch. Even if you managed to build your MVP version of the product by following the best lean startup practices, it's very tempting to become backlog-driven and spend the next year implementing all the darling ideas that didn't make the cut to the first version.
Instead, you should be relentlessly focusing on the market and building what is most valuable. This talk shares real-life experiences on achieving that (and sometimes failing).
– Documenting your long-term product vision while avoiding heavy upfront-design
– Best practices for lean prototyping
– How to craft smart hypotheses to test your assumptions
– The two moments of truth for any service and how to systematically design for them
– Customer journeys and story maps as a way of maintaining your roadmap
Conversion Conference Germany 2013 - 10 Key Areas to Get Right in Ecommerce -...PRWD
At Conversion Conference Germany 2013 Paul Rouke delivered a presentation aimed at identifying and showcasing what are the 10 most important areas retailers need to get right to improve usability, persuasion and conversion rates for their online experience
For my Sales and Sales Promotion course, I worked with three other students to reposition the Blackberry brand and promote its products to consumers and businesses.
Planning Your Web Build - The Blueprint for Digital PerformanceGareth Cartman
By building a planning stage into your web design project, you can integrate keyword research, information architecture, wireframes and a proper, nailed-down brief. It's an investment, but one that provides tangible returns and improved digital performance post-build.
How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research – how to design & present actionable keyword research
Information Architecture – how to create meaningful user journeys
User Personas – how to understand your client’s customers
Wireframes – building on your architecture
Scope of Work – how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
3. Slide 3@conversionfac#A4US1
INTRODUCTION TO CONVERSION FACTORY
• Clients from startups to $5B web giants
• Focus on:
• Identifying barriers to conversion
• Proposing solutions
• Testing them
• Typically double digit increases within 3 months
19. Slide 19@conversionfac#A4US1
CROSS-SELLING TRAVEL MONEY
Single Annual
Europe
Worldwide
Buy your money for your
upcoming European trip
from us. 0% commission and
competitive rates.
Buy your money for your
upcoming trip from us.
Over 70 foreign
currencies available.
Buy your money for all your
trips from us. 0% commission
and competitive rates.
Buy your money for all your
trips from us. Over 70 foreign
currencies available.
52. Slide 52@conversionfac#A4US1
DISPLAY IN LOCAL CURRENCY
1. User is in USA
2. Get USD exchange rate
3. Get price from page
4. Calculate new price
5. Insert into page
1.63
40.00
65.95
56. Slide 56@conversionfac#A4US1
10 PERSONALISATIONTECHNIQUES FOR CONVERSION
1. Customise your homepage to the category the user is most interested in
2. Relate cross-selling directly to the product the user has already bought
3. Use a soft sell on first time visitors, and a harder sell on repeat visitors
4. Customise your landing page to the specific terms the customer used
5. Use search terms to detect motivations and customise the whole experience
6. Show the user their end goal
7. Show people similar to the customer using the product
8. Use defaults for options if the user has chosen them before
9. Show international shoppers whether you ship to their country
10. Use the user’s local currency to display prices
57. Slide 57@conversionfac#A4US1
Thank you!
Want to see how this applies to your website?
Email hello@conversionfactory.com
Include your website’s URL and approximate
monthly traffic
[10 reviews available on a first-come first-served basis]
Dave Gowans | dave@conversionfactory.com
Editor's Notes
Practical – don’t need BIG DATA and the like – just a bit of Javascript
Today you can shop on the web or in a huge department storeBut thousands go to small shops like thisWhy?Personal service they receiveChance to discuss with friendly shopkeeper what you want. He might remember your order, suggest something you might like or help you pick the right ingredients for that special mealAnd you go back. The prices might not be the cheapest, but having that personal experience makes you feel valued as a customer and feel an affinitiy and connection to the business
Lots of talk about recommendations engines, cross-selling and upselling but you can start by doing some simple personalisation based on what you’ve seen beforeImagine a user going into a clothing store- > what do they do first? – they go to either the Mens or Womens sectionAnd the next time they visit?And the next?Yet when a user comes back to your website, what do they see? If people buy something once, likely to do it againJL – target Male/Female/KidsPeople may have missed something on the site beforeKey piece of sales copy, new rangeRemember sections visited/not visited
ASOS do this really well – and it’s so simple.First visit – main storefront – Mens & Womens
Come back (same promo!)I’m in the Mens fashion area just because I’ve browsed it beforeThis is simple to implement and where’s the downside. Still only 1 click from women’sTested this with a major UK reatailor and it’s so simple
A few lines of JavaScript will detect which section of your site the user is inMaybe by URL or similarSave the history of maybe the last 5 or 10 in a cookieOn homepage – take the most popular and serve a custom heroOr redirect like ASOS
Working with a travel services clientThank you page for travel insuranceSold 4 types of policies:Single or Annual – multitripEuropean or worldwideCross-sell message had different wording for eachStatistically better when we mentioned their specific needs
Motivation – why are they visiting youGood salesman will know and will give the right level of sales talkThese people might not be ready to buy. Do they know her ring size? Are they just looking at styles? Are they just dreaming of the future?Good salesman won’t write these people off as customers. Give them good service now and they’ll come back and spendSo what do they want or need? Information, support, friendly experienceThey may come back one day
How about this woman – she knows what she wantsDoesn’t want to be held up by some salesmanBuy buybuy. Need to make this as easy as possible. Someone to get the sizes for her for the changing rooms etc.
Age old question – soft sell vs. hard sellYou want to push your visitors to convert but there’s always a fear – I’m not ready to commit yetEspecially difficult for large purchases or those which need more research
Simple experiment with a travel services providerLanding page buttons1st visit – “Learn More”Later visits – “Buy Now”Hypothesis that first time you’re a browser, second time you’re a buyer and need a pushStatistically significant uplift in salesIt’s simple to code and very effective and it can work with other areas tooPerhaps show a research focused page to new customers and a more sales focused to existingOr give a special offer or convincing message on people’s 2nd or 3rd visit
Customised the landing pageHuge area of conversion optimisation – not going to go into it todayBut think about what your search terms tell you about people’s motivationsWe did a test where the 0% commission page changed to 0% on euros or 0% on dollarsWe could have taken this further – mention in later in the siteOr default some of the entire in the funnel later onKey here is don’t just customise your landing page. REMEMBER THISPut it in a cookieAnd keep reminding the user over and over againIt’s subtle – but if I’m browsing your site looking for Euros and I keep seeing pictures of them – I know I’m in the right place
Customised the landing pageHuge area of conversion optimisation – not going to go into it todayBut think about what your search terms tell you about people’s motivationsWe did a test where the 0% commission page changed to 0% on euros or 0% on dollarsWe could have taken this further – mention in later in the siteOr default some of the entire in the funnel later onKey here is don’t just customise your landing page. REMEMBER THISPut it in a cookieAnd keep reminding the user over and over againIt’s subtle – but if I’m browsing your site looking for Euros and I keep seeing pictures of them – I know I’m in the right place
Keep it going throughout the siteIf the use wants the cheapest then order by price. Show discounts. Best deals etc.If the user wants the best or quality item then give them review scores, recommendations, editors choiceSet these both up in your CMS then toggle between them.
BUT – company had done research on their usersWhat do people want to see?Heterosexual men and women want to see happy couplesWomen seeking women like to see happy couples too – but this time we used a female coupleMen seeking men just like to see a nice man – so that’s what we showedPersonalisation – people could identify more with the page. It felt subtly more personal to them and was closer to their goals.
Worked with a leading online dating siteFirst time you visit you get a form – what are you looking forThis tells us a lot about the user – even if they don’t sign up or even click the buttonSimply stored this in a cookie immediately for use on a previous visitTested two concepts – first the corny one!Based on your sex – blue or pinkBased on the sex of the person you were looking for – blue or pinkNo effect!
Search terms – do they use age related terms? Sex specific? REMEMBER IT
Again, a sense of importancePartly massaging our egos, but also a sense that you’re getting an experience above that you’d get elsewhereOrdering “my usual” in a bar doesn’t save you much time, but it gives you status and importance – and that tiny reason to choose one business over anotherAlthough the drink example doesn’t save you time, many times you canTravellers have had this for years. Reward programs that let them be greeted by name, save their room or seat preferences. Send the bill to a predefined address. Give you the right view. Quick checkout because your details are on fileEverything to make things as quick and easy as possibleAgain, it gives people that reason to use you over a competitor. If its just that little bit easier – that little bit more personal – you will be the top choice, regardless of price
Use what we know about the visitor to give them an experience that’s best for them
Classic exampleMessageTwo important functionsRecognition – know it’s a US store but gives me something familiar “Yes! I am from the UK”Information - This is the single biggest question when shopping internationallyImmediately overcomes the biggest barrier to conversionBUT I can’t click!
Premier league football clubDetect any of 26 countries (10 ccys)Calculate approximate local price and show on pageMakes it easier for user to compareNo mental step for the userJust uses System 1 brain
Premier league football clubDetect any of 26 countries (10 ccys)Calculate approximate local price and show on pageMakes it easier for user to compareNo mental step for the userJust uses System 1 brain
Not that hard to doYour CMS or ecommerce platform may do itBut if not try one of these toolsInclude a line of JS – returns visitors location like thisSimply detect and operate differentlyMost give a small free version – you can test and only pay if you find its goodOr your testing platform may offer this (top package?)