The document discusses influence, networks, and influence marketing. It describes influence as the ability to change another's opinion or behavior, and defines key influencers as individuals who are influential in their networks. It advocates understanding networks and finding influential cohorts to maximize outcomes for brands. It provides examples of using content and relationships to build links and shares for insurance companies in the boating industry. The presentation focuses on using networks and influencers for digital marketing.
Conversion Conference Germany 2013 - 10 Key Areas to Get Right in Ecommerce -...PRWD
At Conversion Conference Germany 2013 Paul Rouke delivered a presentation aimed at identifying and showcasing what are the 10 most important areas retailers need to get right to improve usability, persuasion and conversion rates for their online experience
This is an example of what you can expect from presentations from Bas van den Beld.
I do a lot of talks around the world about online marketing. The focus lies on consumer behavior. Because my talks are very much story telling and I am using a lot of images it doesn't make sense to upload each presentation.
This deck however gives you some insights into how I build up my decks and stories and what you can expect.
Off course the best way of getting an idea is still to actually see one of my presentations.
Conversion Conference Germany 2013 - 10 Key Areas to Get Right in Ecommerce -...PRWD
At Conversion Conference Germany 2013 Paul Rouke delivered a presentation aimed at identifying and showcasing what are the 10 most important areas retailers need to get right to improve usability, persuasion and conversion rates for their online experience
This is an example of what you can expect from presentations from Bas van den Beld.
I do a lot of talks around the world about online marketing. The focus lies on consumer behavior. Because my talks are very much story telling and I am using a lot of images it doesn't make sense to upload each presentation.
This deck however gives you some insights into how I build up my decks and stories and what you can expect.
Off course the best way of getting an idea is still to actually see one of my presentations.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
8. @basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
Sees your
update
Talks about
you
You responded
once
Conversation
What really is
interaction
What most think is interaction
14. 14
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
95% of our thoughts, emotions,
and learning occur without our
conscious awareness
(Source: Gerald Zaltman, Harvard Professor)
95% of our thoughts, emotions,
and learning occur without our
conscious awareness
(Source: Gerald Zaltman, Harvard Professor)
15. 15
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
We don't know our preferences
that well
We don't know our preferences
that well
21. 21
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
Word-of-mouth is responsible for
20%-50% of purchases
(Source: Keller Fay Group)
Word-of-mouth is responsible for
20%-50% of purchases
(Source: Keller Fay Group)
25. 25
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
Only 7% of word-of-mouth
marketing happens online, most
starts online though
(Source: Keller Fay Group)
Only 7% of word-of-mouth
marketing happens online, most
starts online though
(Source: Keller Fay Group)
27. 27
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013 @basvandenbeld @stateofsearchBas van den Beld – International Search Summit November 2012
29. 29
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
• 200 tweets about the diet
• 10.000 followers
• Over 400 responses on blogs
• Over 600 responses on forums
• Media coverage (print & TV)
• 521 books extra sold in one month
34. 34
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
You need to understand your
target audience
You need to understand your
target audience
36. 36
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
There is no “average user”.
People approach the buying
process in different ways
There is no “average user”.
People approach the buying
process in different ways
37. 37
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
Think about why people are on
social media
Think about why people are on
social media
39. 39
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
Social Grooming: chit chat online is
similar to monkeys grooming
Social Grooming: chit chat online is
similar to monkeys grooming
48. 48
@basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
Use the
data
Use the
data
Focus on
the User
Focus on
the User
Put
yourself in
their shoes
Put
yourself in
their shoes
Think about what makes them feel goodThink about what makes them feel good
54. @basvandenbeld @stateofsearchBas van den Beld – A4U Expo Amsterdam - July 2013
Thank you
www.stateofsearch.com
www.basvandenbeld.com
twitter.com/basvandenbeld
twitter.com/stateofsearch
linkedin.com/basvandenbeld
bas@stateofsearch.com
Have Bas speak or train at your event or company or consult?
Get in touch!
58. Ian Cowie
@Linkdex
Ian Cowie was named Consumer Affairs
Journalist of the Year in the London
Press Club Awards 2012. He has been
head of personal finance at Telegraph
Media Group since 2008, having been
personal finance editor since 1989.
59. Influence
@Linkdex
• The ability one is attributed to
change another’s opinion or
behavior.
• The changing of opinion or
behavior
Source
Result
60. Philip Sheldrake
@Linkdex
• “You have been
influenced when you think
something you otherwise
would not have thought or
do something you would
not have done”
61. The definitions of influence, key influencer
and influencee are important and
demonstrate the relationship between
individuals. However, a practitioner needs
tools to differentiate the qualities or
‘attributes’ of one influencer or cohort from
another.
@Linkdex
WOMMA
63. Measurement of potential to influence
requires a methodology for determining who
is influential in the network. While there are
no certainties, your objective is to determine
the key influencer or cohorts that will
maximize the influencer program outcomes
for your brand.
@Linkdex
Understanding Networks