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Accounting Marketing Platforms part 3 of 4

The document provides a comprehensive overview of various marketing platforms, emphasizing digital marketing strategies such as video advertising and webinars. It outlines statistics, best practices, benefits, and drawbacks of each marketing approach, guiding readers on effectively utilizing these platforms for lead generation and audience engagement. Additionally, it details the steps to develop successful webinars, including team roles and promotional tactics.

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Accounting Marketing Platforms: An overview of different marketing platforms with information on usage, statistics and more
Table of Contents: Page Titles: Page Numbers: Digital Marketing 6 Display Advertising 18 Email Marketing 28 Mobile Marketing 41 Search Engine Advertising 55 Social Media Marketing 65 Social Media Strategic Positioning 87 Facebook Strategic Positioning 88 LinkedIn Strategic Positioning 93 Advertising on Social Media 100 Facebook Advertising 101 LinkedIn Advertising 113 Page Titles: Page Numbers: AdRoll & Facebook Video 123 Editorial Calendar & Analytics 143 Video Advertising 149 YouTube Video Advertising 166 Webinars 183 Traditional Marketing 218 Direct Mail 219 Print Media 229 Print Media Marketing 235 Newspaper & Brochure Marketing 236 Tips 247 Work Cited 256
Video Advertising: An overview of video marketing.
Video Advertising: Ad Spending- HUF 285 HUF 503 HUF 1,225 HUF 2,097 0% 76% 144% 71% 0% 20% 40% 60% 80% 100% 120% 140% 160% HUF 0 HUF 500 HUF 1,000 HUF 1,500 HUF 2,000 HUF 2,500 2012 2013 2014 2015 Video: Millions of HUF Money Spent YOY % Compiled by authors from Sources: iab.hu, Starcom
Video Advertising: Statistics- Increases viewer’s understanding of products or services by 74% 26% of viewers look for more information after viewing a video ad 80% of Internet users remember the video ads they watch online 80% of users go online to watch a video, but 45% of users will stop after 1 min 75% of users visit the marketer’s website after viewing a video Videos 15 secs or shorter are shared 37% more often than those that are 30 secs to a min Compiled by authors from Sources: business2community.com
Video Advertising: Facts-  Video marketing is climbing in popularity:  Companies are realizing how useful it can be to communicate with customers in new, more personal ways The Different Formats Of Video Advertising: Linear Video Ads Interactive Video Ads Overlay Video Ads Companion Video Ads Compiled by authors from Sources: exactdrive.com
Video Advertising: Why to Use- Time factor • Internet access is everywhere and it is easy to download onto mobile devices • More time is spent on watching video online than on watching TV on a daily basis Targeted audience • Can target specific audiences anytime of day or night • Consumers also search for videos online Interactive conversions • Higher conversion rates after watching videos • Can use a call to action button that can lead to higher conversions Search marketing • All the major search engines like Google, index videos as part of their search • Results will show any video related to the search Compiled by authors from Sources: businessbanter.com
Video Advertising: Tips- •Plan your messaging, production and delivery before you create your videoPlan It Out: •People are almost twice as likely to watch all the way through a 15-second spot versus a 30-second oneKeep In Short: •Trust and engagement are two of the most important factors in successful video marketing strategiesBuild Relationships: •A video campaign should have specific objectives such as driving new traffic to the website, increasing social engagement on Facebook or to receive responses from a targeted e-mail blast Define & Measure Specific Objectives: Compiled by authors from Sources: businessnewsdaily.com
Video Advertising: Pros and Cons- Pros: Cost Real-time Results Multiple Formats & Versatility Portability Global Reach Sharing Potential Cons: Compiled by authors from Sources: businessbanter.com and adspeed.com Ad Skipping Timing Improper Placement The Wrong Kind of Data
YouTube Video Advertising: How to successfully use YouTube to advertise.
YouTube: Facts-  More than 1 billion people visit YouTube and watch over 6 billion hours every month  All of the top 100 global brands have run YouTube ads over the past year  YouTube reaches more US adults aged 18-34 than any cable network  You can show ads based on the viewer, where they’re located, and what they’re interested in
YouTube: Facts-  100 hours of video are uploaded every 60 seconds to YouTube  About 60% of viewers are from outside of the US  YouTube is localized in 85 countries and across 61 languages  YouTube offers localized experience including domain and country-specific video recommendations  9% of US small businesses use YouTube
YouTube: Pros- YouTube has a lot of Traffic • If targeted properly, reaching your audience can be relatively easy, either by creating videos or through running ads YouTube increases SEO for Google searches • Google now considers video as important as text-only pages Video Content never Dies • Can help to re-purpose already published content with minimal investment Demonstrating Expertise • Users are searcher for answers- Build authority by offering expertise with advice and tips Compiled by authors from Sources: wearegrow.com
YouTube: Pros- Compiled by authors from Sources: wearegrow.com Growing an International Audience • YouTube gives companies the opportunity to reach audiences worldwide through video who would never come across the business any other way, even if only one language is spoken Increase Conversions • If traffic is driven to a landing page with a video of a person in the company speaking about the product or service, it can dramatically increase conversions Showcase Products/Services • Use video as a strategy to introduce customers to products and services
YouTube: Cons- Inconsistent Streaming • Viewers may experience slow playback during high traffic times Poor for B2B Marketing • Many companies block their employees from browsing YouTube while at work- YouTube is the 3rd most blocked website Unwanted competition • A comparator's ads may run during your video- it can be a related videos link, as a promoted video ad, an overlay ads, or as a banner ad Limited Customization • YouTube has restrictions on videos posted on its platform that may affect the production of videos as a promotional tool for business Compiled by authors from Source: reelseo.com and James Dean Fairley on linkedin.com
YouTube: Types of Ads- Display ads Overlay ads Skippable video ads Non- skippable video ads Sponsored cards Compiled by authors from Source: support.google.com
YouTube: Ads- Types of Ads: Display Ads Overlay Ads Skippable Video Ads Non- Skippable Video Ads Sponsored Cards Ad Payment:  In-Stream Ads  Pay when a viewer watches 30 seconds of the video or engages in other video interactions  In-Display Ads  Charged when a viewer clicks the ad and begins watching the video Compiled by authors from Source: support.google.com
YouTube: Creating a Campaign- Step 1: Create a YouTube and an AdWords Account Step 2: Link AdWords and YouTube Accounts Step 3: Set the General Settings Step 4: Decide who, how, and where Viewers will See the Ad • Create a new account or log in and go to the “Campaign” tab to create a new video ad campaign • Click the “Linked YouTube accounts” link in the navigation menu to link both accounts • Set the budget per day- It’s better to start small and scale up • Ads typically cost around $.01 – $0.23 per view- Google wont charge unless the viewer watches the ad • Target your audience using perpetrators such as countries, regions, cities, ZIP codes, IP addresses Compiled by authors from Sources: searchenginewatch.com
YouTube: Creating a Campaign- Step 5: Upload the Video Step 6: Advanced Settings Step 7: Device Targeting Step 8: Select Age, Gender, Topics & More • Select the video to be used and upload it to a YouTube account • In the “advanced settings” section, dictated if there will be any specifications for running the ad as well as the start and end date the new campaign • Choose specific devices the ad will target- mobile, desktop, laptop, tablets, etc. • Target your audience through demographics and keywords- the more in depth the better the targeting Compiled by authors from Sources: searchenginewatch.com
YouTube: Tips- •The length of the video plays an important part •Leave the 30 second videos for In-Stream ads •Use longer videos for In-Search and In-Display ads •Test different lengths and keep an eye on stats to track the drop off times Pick the Right Video •Use the channel page to provide more information about the brand, share links to key landing pages or social media sites, and post related •Make sure it is compelling and interesting for the audience- Always think about what’s in it for the viewers •The single most valuable piece of real estate on the channel page is the Clickable Channel Banner- Upload a banner that has a clear call to action Optimize the Channel Page •Use broader keywords and shorter keyword phrases •The average CPVs tend to be cheaper than average CPCs so top keywords may not be prohibitively expensive •Use multiple tools to get additional suggestions for keywords rather than relying on a single tool or copying keywords from existing search campaigns Select the Right Keywords Compiled by authors from Sources: searchenginewatch.com
YouTube: Tips- • Send ads to users who have previously visited the YouTube page • Create remarketing lists based on various ways people interact with the videos Use Video Remarketing • Use and annotation to showcase a call to action with a link at key points • Extent the video and add a annotation to keep people engaged to learn more about the brand Leverage Annotations Compiled by authors from Sources: searchenginewatch.com and swellpath.com
Webinars: How to successfully use webinars to generate new leads and accounts.
Webinars: What are they?  A webinar is conference, meeting, or presentation conducted on the Internet  It is held just like any regular seminar but the participants are located in different places around the globe  They are a lot like live theater- They take a crazy amount of planning and execution to pull off without a hitch
Webinars: What are they? Related Terms Web conference Online meeting Web-based meeting Net meeting Virtual meeting Webcast Compiled by authors from Sources: Jeffrey Keefer at slideshare.net
Webinars: Facts-  Webinars are the 2nd most effective tactic of lead generation  The most popular days for holding webinars are Tuesday, Wednesday and Thursday  The average duration of a webinar is 45-60 minutes
Webinars: Statistics- Over 60% of marketers are using webinars as part of their content marketing programs The average webinar attendance rate is 40– 50% of registrants Webinars cost between $100 and $3,000 depending on promotion and technology to produce 48% of people said that webinars were least enjoyable when there was a poor presenter Between 20% and 40% of webinar attendees turned into qualified leads 64% of attendees book webinars in the week which the webinar takes place Only 36% of participants book a webinar more than one week in advance 19% of webinar attendees join a demo if offered after the webinar Compiled by authors from Sources: readytalk.com, blog.edudip.com, blogs.adobe.com
Webinars: Statistics- Visual Slides, 15% Interesting and Relavant Content, 38% Passionate and Energetic Speaker, 32% Interaction Between the Speaker and Attendee, 15% What Engages Attendees during a Webinar? Compiled by authors from Sources: GoToWebinar at slideshare.net
Webinars: Types- Type Description Pro Con One Speaker A single presenter speaks, demonstrates, and then answers questions from the audience Less people to coordinate and train A lone presenter is more likely to make some in the audience reluctant to participate and ask questions Interview Style Interviewer asks a set of predetermined questions It’s more engaging to hear multiple voices The asking questions of the expert(s) often encourages the audience to do the same More people to train and coordinate Scheduling during and the day of the webinar may be more difficult Moderated Panel Discussion Multiple people on the line at the same time, with a moderator facilitating the discussion Offers a variety of voices and perspectives More people to train and coordinate Scheduling during and the day of the webinar may be more difficult Can be challenging to keep panelists from talking over each other Interactive Audience members participate fully via instructor-led exercises and facilitated conversations Participants can receive a deeper understanding of the topic Can only accommodate a small group Requires a very skilled, experienced teacher/facilitator Compiled by authors from Sources: techsoup.org
Webinars: Typical Format Used- Typical Format of Educational and Informational Webinars Introduction Main Content Audience Interaction Compiled by authors from Sources: ala.org
Webinars: Typical Format Used- Introduction Set the scene and the audience’s expectations: Compiled by authors from Sources: ala.org Title Slide • Included the webinar title, the host’s name and photograph, and any other presenters’ names and photographs • Also include any other information, such as sponsor names and logos, your contact information, or logistics information about joining the webinar. Logistics • Explain how webinar works for first timers • It’s still worth including simply as a reminder to veterans as well About the Presenters • Introduce the host and any other presenters • Include any relevant credentials Overview • Explain how the content is arranged to shows the “big picture” for the material • As the webinar progresses, repeating this slide with a different section highlighted each time reminds the participants of the overall message
Webinars: Typical Format Used- Main Content  Usually the longest portion of a webinar  Structure the slides in a logical sequence so the main points flow easily and make sense to the audience  Depending on the purpose and audience, one structure may be more interesting than the another
Webinars: Typical Format Used- Main Content •Often appears in business presentations: •How were things done in the past? •What is the current situation? •What are you proposing for the future? •Useful for explaining change over time In a Timeline •Some topics affects people differently in different parts of the country or the world •Talk about a common theme and how each region is impacted differently Geography •Some topics are solutions to problems- explain both the problem and the solution •Also describe the cause and effect Problem to Solution •When trying to the audience to change their behavior, consider the “traffic lights” approach: · •Red: What should they stop doing? •Yellow: What should they continue doing? •Green: What should they start doing? Traffic Lights •The most basic structure is to simply list all the points •Not a particularly interesting structure for the audience- Only use it if there’s no better option available List Compiled by authors from Sources: ala.org Common ways to structure the main content:
Webinars: Typical Format Used- Audience Interaction  Audience interaction does not only have to be at the end  Design specific points for interaction and prompt the audience to participate Q&A •Use a Q&A slide in the presentation to make it clear to the audience to ask questions •This is more effective than simply asking “Any questions?” Polls •First, use a slide with the poll question on it to ask the question and to describe the poll •Then launch the poll in the webinar software- any specific instructions can be added before people respond to the poll Compiled by authors from Sources: ala.org
Webinars: Pros- Participate from anywhere Travel is not required Collaborative and interactive Live in real time Secure access Professional Few or many participants Web-based software with small local downloads Compiled by authors from Sources: techsoup.org
Webinars: Pros-  They allow anyone to take part regardless of the location and the time of day  Only a stable internet connection is needed to stream video content without interruption  They allow brands to teach, interact and inspire consumers in an environment they are comfortable  It saves time, effort and money instead of inviting people to an actual seminar  Distance is not a factor to meeting, learning and engaging people
Webinars: Cons-  Webinars are not a good way for everyone to learn  Know your target- Some prefer classroom learning and meeting people personally  Internet speed must be adequate to allow viewership of the presentation without distortion or lag time  Audio may be limited to the presenter doing a voiceover and participants can’t interact till the end  Some may have a question but forget it or time may run out at the end  Participants or presenters may have to pay for phone charges for audio
Webinars: How to Develop One- Step 1: Project Kickoff and Scheduling • Define the objectives, target audience, and desired outcomes, • Webinars should be viewed and treated as part of a marketing campaign • They should have a set of objectives that are measurable • Answer the question “What’s In It For Me?” for your target audience • Give your target audience content that is engaging and not repetitive or vague • Determine what will be the call to action Compiled by authors from Sources: img.gotomeeting.com Step 1: Project Kickoff and Scheduling • Set up a project timeline and compile an interdisciplinary team • It is all about the plan • The more done up front, the more successful the webinar will be • Give your team around eight weeks of production
Webinars: How to Develop One- Compiled by authors from Sources: img.gotomeeting.com • Manages and supervises all executions of the schedule, leads meetings, coordinates ensembles and deliverables; including marketing and sales automation platformsProject Manager • Facilitates message delivery, the coaching of speakers and the development of the content, manages webinar platform, and may act as the On-Air moderatorContent Producer • Creates the invitations and branding for the registration landing page and PowerPoint slides, and manages the video editingCreative Director • Prepares audience recruitment, executes invitation strategy, collects tracking metrics Audience Recruitment Analyst • Hosts the webinar, welcomes the audience, introduces speaker(s), handles Q&A, and moderates any situation that may arise during the webinarModerator • Delivers the webinar content in an engaging way, answers questions, and interacts with audienceSpeaker Step 1: Interdisciplinary Team Roles:
Webinars: How to Develop One- Step 1: Project Kickoff and Scheduling • Hold a kick-off meeting • Use a cross-functional production team led by a strong project manager- the webinar producer • Get the team to meet one another, connect and feel comfortable • Set up a virtual folder for sharing webinar files like work plans, presentations, and head shots Compiled by authors from Sources: img.gotomeeting.com Step 1: Project Kickoff and Scheduling • Schedule your webinar with your webinar host • Once the date, time, speaker, title, and content description established, schedule your webinar
Webinars: How to Develop One- Step 2: Webinar Promotion and Tracking • Write a compelling invitation • Gather information about the audience and why they should participate, the webinar objectives, key metrics and the call to action • Use the invitation to attract the right audience • Leave out the product pitch- focus on learning • Give enough detail so that the reader knows what to expect Compiled by authors from Sources: img.gotomeeting.com Step 2: Webinar Promotion and Tracking • Create the Registration Landing Page • The purpose is to get visitors to register for the webinar and learn to learn about the audience without being invasive • Make sure to include branding and theme imagery similar to the invitation
Webinars: How to Develop One- Compiled by authors from Sources: img.gotomeeting.com The Subject Line Make it something that will get people to respond to- Choose words that pack a punch, incite curiosity and urgency Webinar Title Use powerful, compelling language to convey the critical information attendees will learn Brief Description Write 1-2 short paragraphs that offers a preview of the webinar- Why is this information a must have? Use audience’s jargon – use language they will relate to Invite and enthuse- but don’t sell Four Bulleted Key Messages Summarize in 3-4 bulleted phrases what attendees will learn and take away Call To Action Tell audience where to register Speakers Including a professional photo, job title, and a one-line bio of your speaker to increase credibility Date and Time Don’t forget include the time zone What to Included in the Invitation:
Webinars: How to Develop One- Compiled by authors from Sources: img.gotomeeting.com Step 2: Webinar Promotion and Tracking • Source the right audience • Identify prospect list sources that match the audience profile Step 2: Webinar Promotion and Tracking • Execute your invitation strategy – start audience recruitment • Start promoting the webinar 2.5 – 3 weeks before the event with well-timed invitation • Create a series of impactful messages to drive registrations
Webinars: How to Develop One- Compiled by authors from Sources: img.gotomeeting.com Step 2: Webinar Promotion and Tracking • Track registration metrics daily • Check your metrics daily and adjust your strategy based on CTR and intelligence captured via landing page and direct feedback • Metrics can be used to help navigate and reach the target audience • It’s ok to make changes to the invitations for the 2nd or 3rd release based on registration metrics or to the registration question answers
Webinars: How to Develop One- Step 3: Sound Checks and Rehearsals • Begin creating relevant content • For each slide ask if it is a must have or a nice to have • Develop content based on key messages in the invitation • Focused on the most relevant information • Don’t create slides so complicated that the audience doesn’t pay attention to the speaker Compiled by authors from Sources: img.gotomeeting.com Step 3: Sound Checks and Rehearsals • Gather team for a content review and brainstorm • Helps in creating flow and identify any gaps
Webinars: How to Develop One- Step 3: Sound Checks and Rehearsals • Gather speakers and moderator for rehearsals • Rehears the webinar with the moderator • Coordinate cues, review slides, adjust content based feedback- create a production script • A chance to check the sound of the speaker over the internet with the slideshow Compiled by authors from Sources: img.gotomeeting.com Step 3: Sound Checks and Rehearsals •Gather team for one or two final rehearsals •Perform the webinar as if live, do final editing, polishing, and spell checking the of content •Make sure the flow is conversational and engaging
Webinars: How to Develop One- Step 4: Go Live • Go through a final check 30 minutes prior to the final sound check • The organizer(s), the moderator, and speakers should independently do a run through to optimize audio and video connections within the network Compiled by authors from Sources: img.gotomeeting.com Step 4: Go Live • Go to your hosting site and meet with speakers one hour prior to going live for a final sound check • Run through the slides one more time, answer questions, and review Plan B • Be sure to grab something to drink– speaking has the tendency to parch a speaker’s mouth
Webinars: How to Develop One- Compiled by authors from Sources: img.gotomeeting.com Step 4: Go Live • Go live! • Remind the speaker that it’s about connection, not perfection
Webinars: How to Develop One- Step 5: Post Webinar Follow-up • File a copy of the recorded webinar • Archive a copy of the recorded webinar for future use and reference • Make sure that the file is converted into a format that can be viewed by the masses Compiled by authors from Sources: img.gotomeeting.com Step 5: Post Webinar Follow-up • Send a follow-up thank you to all participant and include valuable information • Follow up with registrants and attendees within 1-2 days after the event
Webinars: How to Develop One- Step 5: Post Webinar Follow- up • Send a follow-up all who registered but did not attend and include valuable information • Follow up with a link to your recorded webinar Compiled by authors from Sources: img.gotomeeting.com Step 5: Post Webinar Follow- up •Do final analytics on the registration, attendance, and get performance reports •Gather all of the metrics collected before, during, and after the webinar •Determine which prospects are ready to convert, which will require additional nurturing, and which are dead ends
Webinars: Tips-  It is suggested to have 3 weeks of promotion prior to the webinar  Tuesday and Wednesday are the days most prefer to attended a webinar  For detailed topics, consider making a series of webinars  Participants prefer to attend webinars late morning to early afternoon- think lunch hour  Keep delivery under 45 minutes to retain audience and allow for Q&A  Don’t save the call-to-action until the last few minutes
Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
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Work Cited:  Peters, Chris, and Kami Griffiths. "10 Steps for Planning a Successful Webinar." TechSoup. TechSoup Global, 31 Jan. 2012. Web. 15 Mar. 2016. <http://www.techsoup.org/support/articles-and-how-tos/10-steps-for- planning-a-successful-webinar>.  "Power of Newsletters for Accounting Firms and Small Businesses." CPA Practice Advisor. Web. 04 Mar. 2016. http://www.cpapracticeadvisor.com/news/12107682/the-power-of-newsletters-for-accounting-firms-and- small-busineseses  Price, Rob. "Facebook Takes Another Step In Its Bid To Replace The Need For YouTube." Business Insider. Business Insider, Inc, 2015. Web. 14 Mar. 2016. <http://www.businessinsider.com/facebook-video-statistics- 2015-1?r=UK>.  "Print Newsletters as Content Marketing Tactic: Pros, Cons, Examples and Best Practices." Online Marketing Blog TopRank. 2014. Web. 08 Mar. 2016. http://www.toprankblog.com/2014/02/print-newsletters- content-marketing-tactic/  "Pros And Cons of Advertising on LinkedIn - GrowthWeaver." GrowthWeaver. 1 Mar. 2013. Web. 7 Dec. 2015. <http://www.growthweaver.com/pros-cons-of-advertising-on-linkedin/>.  "Pros and Cons of Different Types of Facebook Video Ads." SteamFeed. 2013. Web. 14 Mar. 2016. <http://www.steamfeed.com/pros-and-cons-of-the-different-types-of-facebook-video-ads/>.  “Pros and Cons of Facebook Advertising in 2014 | AudienceBloom."AudienceBloom The Pros and Cons of Facebook Advertising in 2014 Comments. 8 Oct. 2014. Web. 7 Dec. 2015. <http://www.audiencebloom.com/2014/10/pros-cons-facebook-advertising-2014/>.  "Pros and Cons of Facebook Marketing - Prof KRG." Prof KRG. 6 Nov. 2011. Web. 7 Dec. 2015. <http://www.profkrg.com/pros-and-cons-of-facebook-marketing>.  "Pros and Cons of Including Social Media in Your Marketing Mix." LeadSift Blog RSS. 19 May 2015. Web. 30 Oct. 2015. http://leadsift.com/pros-and-cons-to-including-social-media-in-your-marketing-mix/  "Pros and Cons of Print Media." Pros and Cons of Print Media. Web. 09 Mar. 2016. http://www.slideshare.net/visualedge/pros-and-cons-of-print-media  "Pros and Cons of Using SEO for Your Business (Infographic)." Business 2 Community. Web. 8 Dec. 2015. http://www.business2community.com/infographics/pros-cons-using-seo-business-infographic-01029854  "Pros and Cons of Video Marketing." Marqana Digital Marketing. 17 Feb. 2015. Web. 30 Oct. 2015. http://www.marqana.com/pros-cons-video-marketing  "Pros and Cons of Using Facebook for Business Marketing and Advertising." Pros and Cons of Using Facebook for Business Marketing and Advertising. Web. 7 Dec. 2015. <http://maxfusionmedia.com/pros-and-cons-of- using-Facebook-for-business-marketing-and-advertising/>.  "Search Engine Marketing Industry Report 2014." Positionly. Positionly, n.d. Web. 8 Dec. 2015. <http://positionly.com/infographics/search-engine-marketing-industry-report- 2014?utm_source=infographic&utm_medium=button&utm_content=seo_report14&utm_campaign=infographic>.  Six Ways Print Media has an Advantage Over Digital Advertising https://www.linkedin.com/pulse/6-ways-print-media-has-advantage-over-digital-oluoch-owane-david  Smith, Craig. "120+ Amazing YouTube Statistics." DMR. DMR, 23 Apr. 2014. Web. 15 Mar. 2016. <http://expandedramblings.com/index.php/youtube-statistics/>.  "Social Media Content Calendar Every Marketer Needs [Free Template]." Web. 30 Oct. 2015. http://blog.hubspot.com/blog/tabid/6307/bid/33415/The-Social-Media-Publishing-Schedule-Every-Marketer-Needs- Template.aspx  "Social Network Data: Usage Trends, Demographic Profiles." MarketingProfs. Web. 15 Oct. 2015. http://www.marketingprofs.com/charts/2015/26875/social-network-data-usage-trends-demographic-profiles  Stec, Carly. "20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution."HubSpot Blog. HubSpot, Inc, 25 Sept. 2015. Web. 8 Dec. 2015. <http://blog.hubspot.com/marketing/horrifying-display- advertising-stats>.  Starcom. Media Overview. N.p.: n.p., n.d. Lighthousemedia.hu. Starcom. Web. 16 Mar. 2016. <www.lighthousemedia.hu/Media_Landscape_2015_Digital_Media.pptx>.  "Statista - The Statistics Portal." Statista. Web. 09 Mar. 2016. http://www.statista.com/
Work Cited:  "Statistic Brain." Statistic Brain. Web. 4 Dec. 2015. http://www.statisticbrain.com/small-business-website-statistics/  "Top 10 Facebook Video Tips for Beginners." Buffer Social. 2015. Web. 14 Mar. 2016. <https://blog.bufferapp.com/facebook-video>.  "Top 5 Reasons Why Email Marketing Still Works." Inc.com. 29 Sept. 2014. Web. 7 Dec. 2015. <http://www.inc.com/peter-roesler/top-5-reasons-why-email-marketing-is-still-works.html  "Top B2B Lead Generation Strategies." Inbound Marketing Agency Strategy and Innovation. 7 Nov. 2014. Web. 15 Oct. 2015. http://groovedigitalmarketing.com/b2b-lead-generation-strategies  "Topic: YouTube." Statista. Statista, Inc., n.d. Web. 15 Mar. 2016. <http://www.statista.com/topics/2019/youtube>.  Treanor, Tom. "6 Key Webinar Attendee and Registration Statistics." Right Mix Marketing. Right Mix Marketing Inc., 19 Dec. 2013. Web. 15 Mar. 2016. <http://www.rightmixmarketing.com/webinars-and-public- speaking/webinar-attendee-registration-stats/>.  UDRZAL, ANAIS. "The Ultimate List of Marketing Statistics for 2015 | Freely." Freely. 29 May 2015. Web. 8 Dec. 2015. <https://freely.net/marketing-statistics/>.  Vaxelaire, Matthieu. "Everything You Need to Know About Running a Webinar (And Then Some) - The Mention Blog." The Mention Blog. Mention, 26 Aug. 2014. Web. 15 Mar. 2016. <https://mention.com/blog/everything-you-need-to-know-about-running-a-webinar/>.  Virji, Purna. "5 Easy Tips to Boost Conversions from YouTube Ads." Search Engine Watch. ClickZ Group Limited, 12 Apr. 2013. Web. 15 Mar. 2016. <https://searchenginewatch.com/sew/how-to/2198228/5-easy-tips- to-boost-conversions-from-youtube-ads>.  "Webinar - What Is It? - Webinar JEO Review & Bonus." Webinar JEO Review Exclusive Bonus. Webinar JEO Review, 16 Dec. 2015. Web. 15 Mar. 2016. <http://webinarjeoreviewbonus.com/what-is-webinar/>.  "What Are the Benefits of Using Mobile Marketing?" Wishpond Simple Marketing Software. Web. 14 Mar. 2016. <http://corp.wishpond.com/mobile-marketing-resources/what-are-the-benefits-of-using-mobile- marketing/>.  "What Are the Pros and Cons of Online Video Advertising?" What Are the Pros and Cons of Online Video Advertising? Web. 7 Dec. 2015. <https://www.adspeed.com/Blog/Pros-Cons-Online-Video-Advertising- 1712.html>.  "What Is Video Advertising? 4 Video Ad Examples." What Is Video Advertising? 4 Video Ad Examples. Web. 7 Dec. 2015. <http://www.exactdrive.com/news/what-is-video-advertising-4-video-ad-examples>.  Wirth, Kristine. "Social Media: What, When, and Where to Post." Web Marketing Today. 1 July 2015. Web. 2 Nov. 2015. http://webmarketingtoday.com/articles/Social-Media-What-When-and-Where-to-Post/  "YouTube Advertising Formats." YouTube Help. Google, n.d. Web. 15 Mar. 2016. <https://support.google.com/youtube/answer/2467968?hl=en>.  "YouTube: What Is YouTube?" GCFLearnFree.org. Goodwill Community Foundation, Inc., n.d. Web. 15 Mar. 2016. <http://www.gcflearnfree.org/youtube/what-is-youtube>.  Zimmerman, Jan, and Deborah Ng. Social Media Marketing All-in-one for Dummies. 2nd ed. Hoboken, NJ: Wiley, 2013. Print

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Accounting Marketing Platforms part 3 of 4

  • 1.
    Accounting Marketing Platforms: An overviewof different marketing platforms with information on usage, statistics and more
  • 2.
    Table of Contents: PageTitles: Page Numbers: Digital Marketing 6 Display Advertising 18 Email Marketing 28 Mobile Marketing 41 Search Engine Advertising 55 Social Media Marketing 65 Social Media Strategic Positioning 87 Facebook Strategic Positioning 88 LinkedIn Strategic Positioning 93 Advertising on Social Media 100 Facebook Advertising 101 LinkedIn Advertising 113 Page Titles: Page Numbers: AdRoll & Facebook Video 123 Editorial Calendar & Analytics 143 Video Advertising 149 YouTube Video Advertising 166 Webinars 183 Traditional Marketing 218 Direct Mail 219 Print Media 229 Print Media Marketing 235 Newspaper & Brochure Marketing 236 Tips 247 Work Cited 256
  • 3.
    Video Advertising: An overviewof video marketing.
  • 4.
    Video Advertising: Ad Spending- HUF285 HUF 503 HUF 1,225 HUF 2,097 0% 76% 144% 71% 0% 20% 40% 60% 80% 100% 120% 140% 160% HUF 0 HUF 500 HUF 1,000 HUF 1,500 HUF 2,000 HUF 2,500 2012 2013 2014 2015 Video: Millions of HUF Money Spent YOY % Compiled by authors from Sources: iab.hu, Starcom
  • 5.
    Video Advertising: Statistics- Increases viewer’sunderstanding of products or services by 74% 26% of viewers look for more information after viewing a video ad 80% of Internet users remember the video ads they watch online 80% of users go online to watch a video, but 45% of users will stop after 1 min 75% of users visit the marketer’s website after viewing a video Videos 15 secs or shorter are shared 37% more often than those that are 30 secs to a min Compiled by authors from Sources: business2community.com
  • 6.
    Video Advertising: Facts-  Videomarketing is climbing in popularity:  Companies are realizing how useful it can be to communicate with customers in new, more personal ways The Different Formats Of Video Advertising: Linear Video Ads Interactive Video Ads Overlay Video Ads Companion Video Ads Compiled by authors from Sources: exactdrive.com
  • 7.
    Video Advertising: Why toUse- Time factor • Internet access is everywhere and it is easy to download onto mobile devices • More time is spent on watching video online than on watching TV on a daily basis Targeted audience • Can target specific audiences anytime of day or night • Consumers also search for videos online Interactive conversions • Higher conversion rates after watching videos • Can use a call to action button that can lead to higher conversions Search marketing • All the major search engines like Google, index videos as part of their search • Results will show any video related to the search Compiled by authors from Sources: businessbanter.com
  • 8.
    Video Advertising: Tips- •Plan yourmessaging, production and delivery before you create your videoPlan It Out: •People are almost twice as likely to watch all the way through a 15-second spot versus a 30-second oneKeep In Short: •Trust and engagement are two of the most important factors in successful video marketing strategiesBuild Relationships: •A video campaign should have specific objectives such as driving new traffic to the website, increasing social engagement on Facebook or to receive responses from a targeted e-mail blast Define & Measure Specific Objectives: Compiled by authors from Sources: businessnewsdaily.com
  • 9.
    Video Advertising: Pros andCons- Pros: Cost Real-time Results Multiple Formats & Versatility Portability Global Reach Sharing Potential Cons: Compiled by authors from Sources: businessbanter.com and adspeed.com Ad Skipping Timing Improper Placement The Wrong Kind of Data
  • 10.
    YouTube Video Advertising: Howto successfully use YouTube to advertise.
  • 11.
    YouTube: Facts-  More than1 billion people visit YouTube and watch over 6 billion hours every month  All of the top 100 global brands have run YouTube ads over the past year  YouTube reaches more US adults aged 18-34 than any cable network  You can show ads based on the viewer, where they’re located, and what they’re interested in
  • 12.
    YouTube: Facts-  100 hoursof video are uploaded every 60 seconds to YouTube  About 60% of viewers are from outside of the US  YouTube is localized in 85 countries and across 61 languages  YouTube offers localized experience including domain and country-specific video recommendations  9% of US small businesses use YouTube
  • 13.
    YouTube: Pros- YouTube has alot of Traffic • If targeted properly, reaching your audience can be relatively easy, either by creating videos or through running ads YouTube increases SEO for Google searches • Google now considers video as important as text-only pages Video Content never Dies • Can help to re-purpose already published content with minimal investment Demonstrating Expertise • Users are searcher for answers- Build authority by offering expertise with advice and tips Compiled by authors from Sources: wearegrow.com
  • 14.
    YouTube: Pros- Compiled by authorsfrom Sources: wearegrow.com Growing an International Audience • YouTube gives companies the opportunity to reach audiences worldwide through video who would never come across the business any other way, even if only one language is spoken Increase Conversions • If traffic is driven to a landing page with a video of a person in the company speaking about the product or service, it can dramatically increase conversions Showcase Products/Services • Use video as a strategy to introduce customers to products and services
  • 15.
    YouTube: Cons- Inconsistent Streaming • Viewers mayexperience slow playback during high traffic times Poor for B2B Marketing • Many companies block their employees from browsing YouTube while at work- YouTube is the 3rd most blocked website Unwanted competition • A comparator's ads may run during your video- it can be a related videos link, as a promoted video ad, an overlay ads, or as a banner ad Limited Customization • YouTube has restrictions on videos posted on its platform that may affect the production of videos as a promotional tool for business Compiled by authors from Source: reelseo.com and James Dean Fairley on linkedin.com
  • 16.
    YouTube: Types of Ads- Display ads Overlay ads Skippable videoads Non- skippable video ads Sponsored cards Compiled by authors from Source: support.google.com
  • 17.
    YouTube: Ads- Types of Ads: DisplayAds Overlay Ads Skippable Video Ads Non- Skippable Video Ads Sponsored Cards Ad Payment:  In-Stream Ads  Pay when a viewer watches 30 seconds of the video or engages in other video interactions  In-Display Ads  Charged when a viewer clicks the ad and begins watching the video Compiled by authors from Source: support.google.com
  • 18.
    YouTube: Creating a Campaign- Step1: Create a YouTube and an AdWords Account Step 2: Link AdWords and YouTube Accounts Step 3: Set the General Settings Step 4: Decide who, how, and where Viewers will See the Ad • Create a new account or log in and go to the “Campaign” tab to create a new video ad campaign • Click the “Linked YouTube accounts” link in the navigation menu to link both accounts • Set the budget per day- It’s better to start small and scale up • Ads typically cost around $.01 – $0.23 per view- Google wont charge unless the viewer watches the ad • Target your audience using perpetrators such as countries, regions, cities, ZIP codes, IP addresses Compiled by authors from Sources: searchenginewatch.com
  • 19.
    YouTube: Creating a Campaign- Step5: Upload the Video Step 6: Advanced Settings Step 7: Device Targeting Step 8: Select Age, Gender, Topics & More • Select the video to be used and upload it to a YouTube account • In the “advanced settings” section, dictated if there will be any specifications for running the ad as well as the start and end date the new campaign • Choose specific devices the ad will target- mobile, desktop, laptop, tablets, etc. • Target your audience through demographics and keywords- the more in depth the better the targeting Compiled by authors from Sources: searchenginewatch.com
  • 20.
    YouTube: Tips- •The length ofthe video plays an important part •Leave the 30 second videos for In-Stream ads •Use longer videos for In-Search and In-Display ads •Test different lengths and keep an eye on stats to track the drop off times Pick the Right Video •Use the channel page to provide more information about the brand, share links to key landing pages or social media sites, and post related •Make sure it is compelling and interesting for the audience- Always think about what’s in it for the viewers •The single most valuable piece of real estate on the channel page is the Clickable Channel Banner- Upload a banner that has a clear call to action Optimize the Channel Page •Use broader keywords and shorter keyword phrases •The average CPVs tend to be cheaper than average CPCs so top keywords may not be prohibitively expensive •Use multiple tools to get additional suggestions for keywords rather than relying on a single tool or copying keywords from existing search campaigns Select the Right Keywords Compiled by authors from Sources: searchenginewatch.com
  • 21.
    YouTube: Tips- • Send adsto users who have previously visited the YouTube page • Create remarketing lists based on various ways people interact with the videos Use Video Remarketing • Use and annotation to showcase a call to action with a link at key points • Extent the video and add a annotation to keep people engaged to learn more about the brand Leverage Annotations Compiled by authors from Sources: searchenginewatch.com and swellpath.com
  • 22.
    Webinars: How to successfullyuse webinars to generate new leads and accounts.
  • 23.
    Webinars: What are they? A webinar is conference, meeting, or presentation conducted on the Internet  It is held just like any regular seminar but the participants are located in different places around the globe  They are a lot like live theater- They take a crazy amount of planning and execution to pull off without a hitch
  • 24.
    Webinars: What are they? RelatedTerms Web conference Online meeting Web-based meeting Net meeting Virtual meeting Webcast Compiled by authors from Sources: Jeffrey Keefer at slideshare.net
  • 25.
    Webinars: Facts-  Webinars arethe 2nd most effective tactic of lead generation  The most popular days for holding webinars are Tuesday, Wednesday and Thursday  The average duration of a webinar is 45-60 minutes
  • 26.
    Webinars: Statistics- Over 60% ofmarketers are using webinars as part of their content marketing programs The average webinar attendance rate is 40– 50% of registrants Webinars cost between $100 and $3,000 depending on promotion and technology to produce 48% of people said that webinars were least enjoyable when there was a poor presenter Between 20% and 40% of webinar attendees turned into qualified leads 64% of attendees book webinars in the week which the webinar takes place Only 36% of participants book a webinar more than one week in advance 19% of webinar attendees join a demo if offered after the webinar Compiled by authors from Sources: readytalk.com, blog.edudip.com, blogs.adobe.com
  • 27.
    Webinars: Statistics- Visual Slides, 15% Interestingand Relavant Content, 38% Passionate and Energetic Speaker, 32% Interaction Between the Speaker and Attendee, 15% What Engages Attendees during a Webinar? Compiled by authors from Sources: GoToWebinar at slideshare.net
  • 28.
    Webinars: Types- Type Description ProCon One Speaker A single presenter speaks, demonstrates, and then answers questions from the audience Less people to coordinate and train A lone presenter is more likely to make some in the audience reluctant to participate and ask questions Interview Style Interviewer asks a set of predetermined questions It’s more engaging to hear multiple voices The asking questions of the expert(s) often encourages the audience to do the same More people to train and coordinate Scheduling during and the day of the webinar may be more difficult Moderated Panel Discussion Multiple people on the line at the same time, with a moderator facilitating the discussion Offers a variety of voices and perspectives More people to train and coordinate Scheduling during and the day of the webinar may be more difficult Can be challenging to keep panelists from talking over each other Interactive Audience members participate fully via instructor-led exercises and facilitated conversations Participants can receive a deeper understanding of the topic Can only accommodate a small group Requires a very skilled, experienced teacher/facilitator Compiled by authors from Sources: techsoup.org
  • 29.
    Webinars: Typical Format Used- TypicalFormat of Educational and Informational Webinars Introduction Main Content Audience Interaction Compiled by authors from Sources: ala.org
  • 30.
    Webinars: Typical Format Used-Introduction Set the scene and the audience’s expectations: Compiled by authors from Sources: ala.org Title Slide • Included the webinar title, the host’s name and photograph, and any other presenters’ names and photographs • Also include any other information, such as sponsor names and logos, your contact information, or logistics information about joining the webinar. Logistics • Explain how webinar works for first timers • It’s still worth including simply as a reminder to veterans as well About the Presenters • Introduce the host and any other presenters • Include any relevant credentials Overview • Explain how the content is arranged to shows the “big picture” for the material • As the webinar progresses, repeating this slide with a different section highlighted each time reminds the participants of the overall message
  • 31.
    Webinars: Typical Format Used-Main Content  Usually the longest portion of a webinar  Structure the slides in a logical sequence so the main points flow easily and make sense to the audience  Depending on the purpose and audience, one structure may be more interesting than the another
  • 32.
    Webinars: Typical Format Used-Main Content •Often appears in business presentations: •How were things done in the past? •What is the current situation? •What are you proposing for the future? •Useful for explaining change over time In a Timeline •Some topics affects people differently in different parts of the country or the world •Talk about a common theme and how each region is impacted differently Geography •Some topics are solutions to problems- explain both the problem and the solution •Also describe the cause and effect Problem to Solution •When trying to the audience to change their behavior, consider the “traffic lights” approach: · •Red: What should they stop doing? •Yellow: What should they continue doing? •Green: What should they start doing? Traffic Lights •The most basic structure is to simply list all the points •Not a particularly interesting structure for the audience- Only use it if there’s no better option available List Compiled by authors from Sources: ala.org Common ways to structure the main content:
  • 33.
    Webinars: Typical Format Used-Audience Interaction  Audience interaction does not only have to be at the end  Design specific points for interaction and prompt the audience to participate Q&A •Use a Q&A slide in the presentation to make it clear to the audience to ask questions •This is more effective than simply asking “Any questions?” Polls •First, use a slide with the poll question on it to ask the question and to describe the poll •Then launch the poll in the webinar software- any specific instructions can be added before people respond to the poll Compiled by authors from Sources: ala.org
  • 34.
    Webinars: Pros- Participate from anywhere Travel isnot required Collaborative and interactive Live in real time Secure access Professional Few or many participants Web-based software with small local downloads Compiled by authors from Sources: techsoup.org
  • 35.
    Webinars: Pros-  They allowanyone to take part regardless of the location and the time of day  Only a stable internet connection is needed to stream video content without interruption  They allow brands to teach, interact and inspire consumers in an environment they are comfortable  It saves time, effort and money instead of inviting people to an actual seminar  Distance is not a factor to meeting, learning and engaging people
  • 36.
    Webinars: Cons-  Webinars arenot a good way for everyone to learn  Know your target- Some prefer classroom learning and meeting people personally  Internet speed must be adequate to allow viewership of the presentation without distortion or lag time  Audio may be limited to the presenter doing a voiceover and participants can’t interact till the end  Some may have a question but forget it or time may run out at the end  Participants or presenters may have to pay for phone charges for audio
  • 37.
    Webinars: How to DevelopOne- Step 1: Project Kickoff and Scheduling • Define the objectives, target audience, and desired outcomes, • Webinars should be viewed and treated as part of a marketing campaign • They should have a set of objectives that are measurable • Answer the question “What’s In It For Me?” for your target audience • Give your target audience content that is engaging and not repetitive or vague • Determine what will be the call to action Compiled by authors from Sources: img.gotomeeting.com Step 1: Project Kickoff and Scheduling • Set up a project timeline and compile an interdisciplinary team • It is all about the plan • The more done up front, the more successful the webinar will be • Give your team around eight weeks of production
  • 38.
    Webinars: How to DevelopOne- Compiled by authors from Sources: img.gotomeeting.com • Manages and supervises all executions of the schedule, leads meetings, coordinates ensembles and deliverables; including marketing and sales automation platformsProject Manager • Facilitates message delivery, the coaching of speakers and the development of the content, manages webinar platform, and may act as the On-Air moderatorContent Producer • Creates the invitations and branding for the registration landing page and PowerPoint slides, and manages the video editingCreative Director • Prepares audience recruitment, executes invitation strategy, collects tracking metrics Audience Recruitment Analyst • Hosts the webinar, welcomes the audience, introduces speaker(s), handles Q&A, and moderates any situation that may arise during the webinarModerator • Delivers the webinar content in an engaging way, answers questions, and interacts with audienceSpeaker Step 1: Interdisciplinary Team Roles:
  • 39.
    Webinars: How to DevelopOne- Step 1: Project Kickoff and Scheduling • Hold a kick-off meeting • Use a cross-functional production team led by a strong project manager- the webinar producer • Get the team to meet one another, connect and feel comfortable • Set up a virtual folder for sharing webinar files like work plans, presentations, and head shots Compiled by authors from Sources: img.gotomeeting.com Step 1: Project Kickoff and Scheduling • Schedule your webinar with your webinar host • Once the date, time, speaker, title, and content description established, schedule your webinar
  • 40.
    Webinars: How to DevelopOne- Step 2: Webinar Promotion and Tracking • Write a compelling invitation • Gather information about the audience and why they should participate, the webinar objectives, key metrics and the call to action • Use the invitation to attract the right audience • Leave out the product pitch- focus on learning • Give enough detail so that the reader knows what to expect Compiled by authors from Sources: img.gotomeeting.com Step 2: Webinar Promotion and Tracking • Create the Registration Landing Page • The purpose is to get visitors to register for the webinar and learn to learn about the audience without being invasive • Make sure to include branding and theme imagery similar to the invitation
  • 41.
    Webinars: How to DevelopOne- Compiled by authors from Sources: img.gotomeeting.com The Subject Line Make it something that will get people to respond to- Choose words that pack a punch, incite curiosity and urgency Webinar Title Use powerful, compelling language to convey the critical information attendees will learn Brief Description Write 1-2 short paragraphs that offers a preview of the webinar- Why is this information a must have? Use audience’s jargon – use language they will relate to Invite and enthuse- but don’t sell Four Bulleted Key Messages Summarize in 3-4 bulleted phrases what attendees will learn and take away Call To Action Tell audience where to register Speakers Including a professional photo, job title, and a one-line bio of your speaker to increase credibility Date and Time Don’t forget include the time zone What to Included in the Invitation:
  • 42.
    Webinars: How to DevelopOne- Compiled by authors from Sources: img.gotomeeting.com Step 2: Webinar Promotion and Tracking • Source the right audience • Identify prospect list sources that match the audience profile Step 2: Webinar Promotion and Tracking • Execute your invitation strategy – start audience recruitment • Start promoting the webinar 2.5 – 3 weeks before the event with well-timed invitation • Create a series of impactful messages to drive registrations
  • 43.
    Webinars: How to DevelopOne- Compiled by authors from Sources: img.gotomeeting.com Step 2: Webinar Promotion and Tracking • Track registration metrics daily • Check your metrics daily and adjust your strategy based on CTR and intelligence captured via landing page and direct feedback • Metrics can be used to help navigate and reach the target audience • It’s ok to make changes to the invitations for the 2nd or 3rd release based on registration metrics or to the registration question answers
  • 44.
    Webinars: How to DevelopOne- Step 3: Sound Checks and Rehearsals • Begin creating relevant content • For each slide ask if it is a must have or a nice to have • Develop content based on key messages in the invitation • Focused on the most relevant information • Don’t create slides so complicated that the audience doesn’t pay attention to the speaker Compiled by authors from Sources: img.gotomeeting.com Step 3: Sound Checks and Rehearsals • Gather team for a content review and brainstorm • Helps in creating flow and identify any gaps
  • 45.
    Webinars: How to DevelopOne- Step 3: Sound Checks and Rehearsals • Gather speakers and moderator for rehearsals • Rehears the webinar with the moderator • Coordinate cues, review slides, adjust content based feedback- create a production script • A chance to check the sound of the speaker over the internet with the slideshow Compiled by authors from Sources: img.gotomeeting.com Step 3: Sound Checks and Rehearsals •Gather team for one or two final rehearsals •Perform the webinar as if live, do final editing, polishing, and spell checking the of content •Make sure the flow is conversational and engaging
  • 46.
    Webinars: How to DevelopOne- Step 4: Go Live • Go through a final check 30 minutes prior to the final sound check • The organizer(s), the moderator, and speakers should independently do a run through to optimize audio and video connections within the network Compiled by authors from Sources: img.gotomeeting.com Step 4: Go Live • Go to your hosting site and meet with speakers one hour prior to going live for a final sound check • Run through the slides one more time, answer questions, and review Plan B • Be sure to grab something to drink– speaking has the tendency to parch a speaker’s mouth
  • 47.
    Webinars: How to DevelopOne- Compiled by authors from Sources: img.gotomeeting.com Step 4: Go Live • Go live! • Remind the speaker that it’s about connection, not perfection
  • 48.
    Webinars: How to DevelopOne- Step 5: Post Webinar Follow-up • File a copy of the recorded webinar • Archive a copy of the recorded webinar for future use and reference • Make sure that the file is converted into a format that can be viewed by the masses Compiled by authors from Sources: img.gotomeeting.com Step 5: Post Webinar Follow-up • Send a follow-up thank you to all participant and include valuable information • Follow up with registrants and attendees within 1-2 days after the event
  • 49.
    Webinars: How to DevelopOne- Step 5: Post Webinar Follow- up • Send a follow-up all who registered but did not attend and include valuable information • Follow up with a link to your recorded webinar Compiled by authors from Sources: img.gotomeeting.com Step 5: Post Webinar Follow- up •Do final analytics on the registration, attendance, and get performance reports •Gather all of the metrics collected before, during, and after the webinar •Determine which prospects are ready to convert, which will require additional nurturing, and which are dead ends
  • 50.
    Webinars: Tips-  It issuggested to have 3 weeks of promotion prior to the webinar  Tuesday and Wednesday are the days most prefer to attended a webinar  For detailed topics, consider making a series of webinars  Participants prefer to attend webinars late morning to early afternoon- think lunch hour  Keep delivery under 45 minutes to retain audience and allow for Q&A  Don’t save the call-to-action until the last few minutes
  • 51.
    Contact Us forthe Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
  • 52.
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Editor's Notes

  • #6 http://www.business2community.com/content-marketing/16-facts-video-marketing-will-keep-night-0844491#MWmC2IZb0wm73LU7.97
  • #8 https://www.businessbanter.com/digital-talk/10-reasons-why-internet-video-advertising-is-more-powerful-than-tv/
  • #9 http://www.businessnewsdaily.com/6205-video-marketing-tips.html
  • #10 https://www.adspeed.com/Blog/Pros-Cons-Online-Video-Advertising-1712.html
  • #12 https://gigaom.com/2011/11/03/youtube-global-language-stats/ http://www.reelnreel.com/20-facts-about-youtube-advertising/
  • #13 https://gigaom.com/2011/11/03/youtube-global-language-stats/ http://www.reelnreel.com/20-facts-about-youtube-advertising/
  • #14 http://www.wearegrow.com/8-massive-benefits-of-using-youtube-for-business/
  • #15 http://www.wearegrow.com/8-massive-benefits-of-using-youtube-for-business/
  • #16 http://www.reelseo.com/pros-cons-youtube-video-website/ https://www.linkedin.com/pulse/pros-cons-youtube-business-marketing-james-dean-fairley
  • #17 https://support.google.com/youtube/answer/2467968?hl=en
  • #18 https://support.google.com/youtube/answer/2467968?hl=en
  • #19 https://searchenginewatch.com/sew/how-to/2269060/how-to-start-youtube-advertising-in-9-steps
  • #20 https://searchenginewatch.com/sew/how-to/2269060/how-to-start-youtube-advertising-in-9-steps
  • #21 https://searchenginewatch.com/sew/how-to/2198228/5-easy-tips-to-boost-conversions-from-youtube-ads
  • #22 https://searchenginewatch.com/sew/how-to/2198228/5-easy-tips-to-boost-conversions-from-youtube-ads http://www.swellpath.com/2014/09/video-advertising/
  • #24 http://www.slideshare.net/jeffkeefer/what-is-a-webinar-and-how-can-you-use-it https://mention.com/blog/everything-you-need-to-know-about-running-a-webinar/ http://webinarjeoreviewbonus.com/what-is-webinar/
  • #25 http://www.slideshare.net/jeffkeefer/what-is-a-webinar-and-how-can-you-use-it
  • #26 https://www.readytalk.com/blog/christine-nguyen/12-webinar-stats-you-need-to-know https://blog.edudip.com/7-fakten-ueber-webinare-die-sie-beeindrucken-werden/?lang=en
  • #27 https://www.readytalk.com/blog/christine-nguyen/12-webinar-stats-you-need-to-know https://blog.edudip.com/7-fakten-ueber-webinare-die-sie-beeindrucken-werden/?lang=en http://blogs.adobe.com/adobeconnect/2014/03/webinar-engagement-by-numbers.html
  • #28 http://www.slideshare.net/GoToWebinar/6-webinar-stats-you-should-know
  • #29 http://www.techsoup.org/support/articles-and-how-tos/10-steps-for-planning-a-successful-webinar
  • #30 http://www.ala.org/llama/sites/ala.org.llama/files/content/The-Secret-Formula-for-Webinar-Presentations-that-Work-Every-Time.pdf
  • #31 http://www.ala.org/llama/sites/ala.org.llama/files/content/The-Secret-Formula-for-Webinar-Presentations-that-Work-Every-Time.pdf
  • #32 http://www.ala.org/llama/sites/ala.org.llama/files/content/The-Secret-Formula-for-Webinar-Presentations-that-Work-Every-Time.pdf
  • #33 http://www.ala.org/llama/sites/ala.org.llama/files/content/The-Secret-Formula-for-Webinar-Presentations-that-Work-Every-Time.pdf
  • #34 http://www.ala.org/llama/sites/ala.org.llama/files/content/The-Secret-Formula-for-Webinar-Presentations-that-Work-Every-Time.pdf
  • #35 http://www.slideshare.net/jeffkeefer/what-is-a-webinar-and-how-can-you-use-it
  • #36 http://webinarjeoreviewbonus.com/what-is-webinar/ http://www.forbes.com/sites/drewhendricks/2015/02/19/5-killer-tips-for-marketing-with-webinars-in-2015/#5da1faf02c84
  • #37 http://webinarjeoreviewbonus.com/what-is-webinar/ https://www.tellonline.org/articles/advantages-and-disadvantages-of-webinars/en/
  • #38 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #39 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #40 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #41 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #42 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #43 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #44 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #45 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #46 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #47 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #48 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #49 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #50 http://img.gotomeeting.com/g2mimages/ad/pdf/aStepByStepGuideToHostingSuccessfulWebinars.pdf
  • #51 https://www.readytalk.com/blog/christine-nguyen/12-webinar-stats-you-need-to-know https://blog.edudip.com/7-fakten-ueber-webinare-die-sie-beeindrucken-werden/?lang=en http://www.rightmixmarketing.com/webinars-and-public-speaking/webinar-attendee-registration-stats/ http://unbounce.com/lead-generation/smart-companies-use-webinars/