YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
You will learn:
• Why video marketing is such a powerful, versatile and effective marketing channel online
• How successful online videos are produced, step by step
• Paid, earned and owned methods of promoting your online video
Google AdWord or Google Ads for Videos - Detailed view about advertising your business on YouTube. Presentation by XakBoX Digital Marketing Studio, A full-service Digital Inbound Marketing company.
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
YouTube Ads Aren’t a Waste of Money. Your Targeting Needs to Be Fixed.Joe Martinez
Presented at Confluence Conference on September 21st, 2018 at the Tower Theatre in Oklahoma City, OK. Joe Martinez went over why marketers should be using YouTube ads to boost their brand and all of the targeting options they have to be successful.
You will learn:
• Why video marketing is such a powerful, versatile and effective marketing channel online
• How successful online videos are produced, step by step
• Paid, earned and owned methods of promoting your online video
Google AdWord or Google Ads for Videos - Detailed view about advertising your business on YouTube. Presentation by XakBoX Digital Marketing Studio, A full-service Digital Inbound Marketing company.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The YouTube ecosystem is incredibly deep and full of opportunities for any advertiser with imagination, understanding, and some gumption. This deck is a brief overview of some of the basic opportunities on YouTube (aside from straight content!).
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
How to Start YouTube Advertising in Steps - Learn to Use YouTube Ads to Grow Your Business - Step-by-Step Checklist For a Successful YouTube Ad Campaign - Advertising rates and split tests with country and gender demographics targeting - CPC and CPM ads
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...SocialMedia.org
Cisco System's Senior Manager, Social Media Strategies; Brand, Innovation, Amy Paquette, shares how Cisco actively listens and continuously engages with the social customer.
Internet Marketing Company Report 2017 Fall Part 2Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017.
Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Listen to this webinar to learn some of the essential techniques and tactics to adopt when using individual social media channels for advertising, what content works best for each channel and how you can achieve maximum ROI from your social media advertising campaigns.
Its More Than Just A Video Player It’s the Future of CommunicationMark Jacobs
me!box delivers the most powerful online video-based sales and education video platform available - which includes tools for targeting, delivery across platforms and comprehensive, actionable measurement.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The YouTube ecosystem is incredibly deep and full of opportunities for any advertiser with imagination, understanding, and some gumption. This deck is a brief overview of some of the basic opportunities on YouTube (aside from straight content!).
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
How to Start YouTube Advertising in Steps - Learn to Use YouTube Ads to Grow Your Business - Step-by-Step Checklist For a Successful YouTube Ad Campaign - Advertising rates and split tests with country and gender demographics targeting - CPC and CPM ads
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...SocialMedia.org
Cisco System's Senior Manager, Social Media Strategies; Brand, Innovation, Amy Paquette, shares how Cisco actively listens and continuously engages with the social customer.
Internet Marketing Company Report 2017 Fall Part 2Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017.
Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Listen to this webinar to learn some of the essential techniques and tactics to adopt when using individual social media channels for advertising, what content works best for each channel and how you can achieve maximum ROI from your social media advertising campaigns.
Its More Than Just A Video Player It’s the Future of CommunicationMark Jacobs
me!box delivers the most powerful online video-based sales and education video platform available - which includes tools for targeting, delivery across platforms and comprehensive, actionable measurement.
smart card with smart tracker,Child safety, track child in school bus, student attendance via SMS system, RFID attendance system, Parents child problem solution for school going via school bus
Щодо вирішення окремих питань про зарахування
до дошкільних і загальноосвітніх навчальних закладів
дітей, у яких відсутні обов’язкові профілактичні щеплення
Section Ten - A Comprehensive Guide to YouTube for your BusinessLove My Businesses
A Comprehensive Guide about how to use YouTube for your business, what the benefits of YouTube are and which equipment you will need. Perfect for any business that wants to harness the power of videos to grow their company.
As a business owner, you know that online advertising is an important part of your marketing strategy. But which type of online advertising is best for your business? YouTube ads are a great way to reach your target audience and generate leads or sales.
Video Campaign are an exciting and interactive way to engage your customers on YouTube and across the web. You can create and manage your Video campaigns right in Google AdWords,
How do I implemented video advertising and what formats do I use in my campaigns. This presentation helps you on your way. You can always contact me as well ;)
How to make effective end screen for you tube video in 2021johnsubscriber
Learn here how to add an end screen on YouTube. Let us start with how to create a YouTube end screen. Click here to know more!!
https://www.realsubscribers.com/blogs/youtube-end-screen.html
How to Boost Your Video Marketing Strategy: A Comprehensive GuideMultiTVSolutions
In today’s digital age, video has become indispensable to effective marketing strategies. As businesses strive for increased visibility and engagement, mastering the intricacies of video marketing promotion
is crucial. This comprehensive guide aims to steer you through the essential tactics and technologies that can amplify your video marketing strategy.
Understand basic of Google Adwords, benefits, scope and how it can be created easily. You can also understand to create Search campaign, account structure.
Google AdWords for Video with TrueviewMrkt360 Inc.
TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. We can create and manage your TrueView campaigns.
Unlocking Financial Success_ A Comprehensive Guide to Making Money Online wit...heilbronimad
In today’s digital age, opportunities abound for individuals to turn their passions into lucrative online ventures. One such avenue is the YouTube Partner Program, which empowers content creators to monetize their videos and build a sustainable income stream. In this comprehensive guide, we will delve into the intricacies of the YouTube Partner Program, offering valuable insights and actionable tips to help you navigate the path to financial success.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Tubular DealMaker - Analytics for Sponsored Video ContentTubular Labs
DealMaker helps brands and media partners build successful sponsored video campaigns. Sponsored video is the world’s fastest growing marketing channel. In 2017 there will be over 24B views on sponsored content - that’s over $1.2B in media value. But with thousands of competing media companies and millions of influencers, selecting the right partners to build effective campaigns is challenging.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
4. Video Advertising:
Ad Spending-
HUF 285
HUF 503
HUF 1,225
HUF 2,097
0%
76%
144%
71%
0%
20%
40%
60%
80%
100%
120%
140%
160%
HUF 0
HUF 500
HUF 1,000
HUF 1,500
HUF 2,000
HUF 2,500
2012 2013 2014 2015
Video: Millions of HUF
Money Spent YOY %
Compiled by authors from Sources: iab.hu, Starcom
5. Video Advertising:
Statistics-
Increases viewer’s understanding of products or services by 74%
26% of viewers look for more information after viewing a video ad
80% of Internet users remember the video ads they watch online
80% of users go online to watch a video, but 45% of users will stop after 1 min
75% of users visit the marketer’s website after viewing a video
Videos 15 secs or shorter are shared 37% more often than those that are 30 secs to a min
Compiled by authors from Sources: business2community.com
6. Video Advertising:
Facts-
Video marketing is climbing in popularity:
Companies are realizing how useful it can be to communicate with customers in
new, more personal ways
The Different Formats Of Video Advertising:
Linear
Video Ads
Interactive
Video Ads
Overlay
Video Ads
Companion
Video Ads
Compiled by authors from Sources: exactdrive.com
7. Video Advertising:
Why to Use-
Time factor
• Internet access
is everywhere
and it is easy to
download onto
mobile devices
• More time is
spent on
watching video
online than on
watching TV on
a daily basis
Targeted
audience
• Can target
specific
audiences
anytime of day
or night
• Consumers also
search for
videos online
Interactive
conversions
• Higher
conversion
rates after
watching videos
• Can use a call
to action
button that can
lead to higher
conversions
Search
marketing
• All the major
search engines
like Google,
index videos as
part of their
search
• Results will
show any video
related to the
search
Compiled by authors from Sources: businessbanter.com
8. Video Advertising:
Tips-
•Plan your messaging, production and delivery before you create
your videoPlan It Out:
•People are almost twice as likely to watch all the way through a
15-second spot versus a 30-second oneKeep In Short:
•Trust and engagement are two of the most important factors in
successful video marketing strategiesBuild Relationships:
•A video campaign should have specific objectives such as driving
new traffic to the website, increasing social engagement on
Facebook or to receive responses from a targeted e-mail blast
Define & Measure
Specific Objectives:
Compiled by authors from Sources: businessnewsdaily.com
9. Video Advertising:
Pros and Cons-
Pros:
Cost
Real-time
Results
Multiple
Formats &
Versatility
Portability
Global
Reach
Sharing
Potential
Cons:
Compiled by authors from Sources: businessbanter.com and adspeed.com
Ad
Skipping
Timing
Improper
Placement
The Wrong
Kind of
Data
11. YouTube:
Facts-
More than 1 billion people visit
YouTube and watch over 6 billion
hours every month
All of the top 100 global brands
have run YouTube ads over the past
year
YouTube reaches more US adults
aged 18-34 than any cable network
You can show ads based on the
viewer, where they’re located, and
what they’re interested in
12. YouTube:
Facts-
100 hours of video are uploaded
every 60 seconds to YouTube
About 60% of viewers are from
outside of the US
YouTube is localized in 85 countries
and across 61 languages
YouTube offers localized
experience including domain and
country-specific video
recommendations
9% of US small businesses use
YouTube
13. YouTube:
Pros-
YouTube has a lot
of Traffic
• If targeted properly, reaching
your audience can be
relatively easy, either by
creating videos or through
running ads
YouTube
increases SEO for
Google searches
• Google now considers video
as important as text-only
pages
Video Content
never Dies
• Can help to re-purpose
already published content
with minimal investment
Demonstrating
Expertise
• Users are searcher for
answers- Build authority by
offering expertise with
advice and tips
Compiled by authors from Sources: wearegrow.com
14. YouTube:
Pros-
Compiled by authors from Sources: wearegrow.com
Growing an
International
Audience
• YouTube gives companies the opportunity to
reach audiences worldwide through video
who would never come across the business
any other way, even if only one language is
spoken
Increase
Conversions
• If traffic is driven to a landing page with
a video of a person in the company
speaking about the product or service, it
can dramatically increase conversions
Showcase
Products/Services
• Use video as a strategy to introduce
customers to products and services
15. YouTube:
Cons-
Inconsistent
Streaming
• Viewers may experience
slow playback during
high traffic times
Poor for B2B
Marketing
• Many companies block
their employees from
browsing YouTube while
at work- YouTube is the
3rd most blocked
website
Unwanted
competition
• A comparator's ads may
run during your video- it
can be a related videos
link, as a promoted
video ad, an overlay
ads, or as a banner ad
Limited
Customization
• YouTube has restrictions
on videos posted on its
platform that may
affect the production of
videos as a promotional
tool for business
Compiled by authors from Source: reelseo.com and James Dean Fairley on linkedin.com
17. YouTube:
Ads-
Types of Ads:
Display Ads Overlay Ads
Skippable
Video Ads
Non-
Skippable
Video Ads
Sponsored
Cards
Ad Payment:
In-Stream Ads
Pay when a viewer watches 30
seconds of the video or engages in
other video interactions
In-Display Ads
Charged when a viewer clicks the ad
and begins watching the video
Compiled by authors from Source: support.google.com
18. YouTube:
Creating a Campaign-
Step 1: Create a YouTube and an
AdWords Account
Step 2: Link AdWords and YouTube
Accounts
Step 3: Set the General Settings
Step 4: Decide who, how, and
where Viewers will See the Ad
• Create a new account or log in and go to the
“Campaign” tab to create a new video ad
campaign
• Click the “Linked YouTube accounts” link in the
navigation menu to link both accounts
• Set the budget per day- It’s better to start small
and scale up
• Ads typically cost around $.01 – $0.23 per view-
Google wont charge unless the viewer watches
the ad
• Target your audience using perpetrators such as
countries, regions, cities, ZIP codes, IP addresses
Compiled by authors from Sources: searchenginewatch.com
19. YouTube:
Creating a Campaign-
Step 5: Upload the Video
Step 6: Advanced Settings
Step 7: Device Targeting
Step 8: Select Age, Gender,
Topics & More
• Select the video to be used and upload it
to a YouTube account
• In the “advanced settings” section,
dictated if there will be any specifications
for running the ad as well as the start and
end date the new campaign
• Choose specific devices the ad will target-
mobile, desktop, laptop, tablets, etc.
• Target your audience through
demographics and keywords- the more in
depth the better the targeting
Compiled by authors from Sources: searchenginewatch.com
20. YouTube:
Tips-
•The length of the video plays an important part
•Leave the 30 second videos for In-Stream ads
•Use longer videos for In-Search and In-Display ads
•Test different lengths and keep an eye on stats to track the drop off times
Pick the Right
Video
•Use the channel page to provide more information about the brand, share links to key
landing pages or social media sites, and post related
•Make sure it is compelling and interesting for the audience- Always think about what’s in
it for the viewers
•The single most valuable piece of real estate on the channel page is the Clickable Channel
Banner- Upload a banner that has a clear call to action
Optimize the
Channel Page
•Use broader keywords and shorter keyword phrases
•The average CPVs tend to be cheaper than average CPCs so top keywords may not be
prohibitively expensive
•Use multiple tools to get additional suggestions for keywords rather than relying on a
single tool or copying keywords from existing search campaigns
Select the
Right
Keywords
Compiled by authors from Sources: searchenginewatch.com
21. YouTube:
Tips-
• Send ads to users who have previously visited the
YouTube page
• Create remarketing lists based on various ways people
interact with the videos
Use Video
Remarketing
• Use and annotation to showcase a call to action with a
link at key points
• Extent the video and add a annotation to keep people
engaged to learn more about the brand
Leverage
Annotations
Compiled by authors from Sources: searchenginewatch.com and swellpath.com
23. Webinars:
What are they?
A webinar is conference, meeting, or presentation conducted on the Internet
It is held just like any regular seminar but the participants are located in
different places around the globe
They are a lot like live theater- They take a crazy amount of planning and
execution to pull off without a hitch
24. Webinars:
What are they?
Related Terms
Web
conference
Online
meeting
Web-based
meeting
Net meeting
Virtual
meeting
Webcast
Compiled by authors from Sources: Jeffrey Keefer at slideshare.net
25. Webinars:
Facts-
Webinars are the 2nd most effective tactic of lead generation
The most popular days for holding webinars are Tuesday, Wednesday and
Thursday
The average duration of a webinar is 45-60 minutes
26. Webinars:
Statistics-
Over 60% of marketers are
using webinars as part of their
content marketing programs
The average webinar
attendance rate is 40– 50% of
registrants
Webinars cost
between $100 and
$3,000 depending on
promotion and
technology to produce
48% of people said
that webinars were
least enjoyable when
there was a poor
presenter
Between 20% and 40% of
webinar attendees turned into
qualified leads
64% of attendees book
webinars in the week which
the webinar takes place
Only 36% of
participants book a
webinar more than
one week in advance
19% of webinar
attendees join a demo
if offered after the
webinar
Compiled by authors from Sources: readytalk.com, blog.edudip.com, blogs.adobe.com
27. Webinars:
Statistics-
Visual Slides, 15%
Interesting and
Relavant Content, 38%
Passionate and
Energetic Speaker, 32%
Interaction Between the
Speaker and Attendee, 15%
What Engages Attendees during a Webinar?
Compiled by authors from Sources: GoToWebinar at slideshare.net
28. Webinars:
Types-
Type Description Pro Con
One Speaker
A single presenter speaks,
demonstrates, and then
answers questions from the
audience
Less people to coordinate and train
A lone presenter is more likely to make
some in the audience reluctant to
participate and ask questions
Interview Style
Interviewer asks a set of
predetermined questions
It’s more engaging to hear multiple voices
The asking questions of the expert(s) often
encourages the audience to do the same
More people to train and coordinate
Scheduling during and the day of the
webinar may be more difficult
Moderated Panel
Discussion
Multiple people on the line at
the same time, with a
moderator facilitating the
discussion
Offers a variety of voices and perspectives
More people to train and coordinate
Scheduling during and the day of the
webinar may be more difficult
Can be challenging to keep panelists from
talking over each other
Interactive
Audience members participate
fully via instructor-led
exercises and facilitated
conversations
Participants can receive a deeper
understanding of the topic
Can only accommodate a small group
Requires a very skilled, experienced
teacher/facilitator
Compiled by authors from Sources: techsoup.org
29. Webinars:
Typical Format Used-
Typical Format of
Educational and
Informational
Webinars
Introduction
Main
Content
Audience
Interaction
Compiled by authors from Sources: ala.org
30. Webinars:
Typical Format Used- Introduction
Set the scene and the audience’s expectations:
Compiled by authors from Sources: ala.org
Title Slide
• Included the webinar title, the host’s name and photograph, and any other presenters’ names and
photographs
• Also include any other information, such as sponsor names and logos, your contact information, or logistics
information about joining the webinar.
Logistics
• Explain how webinar works for first timers
• It’s still worth including simply as a reminder to veterans as well
About the Presenters
• Introduce the host and any other presenters
• Include any relevant credentials
Overview
• Explain how the content is arranged to shows the “big picture” for the material
• As the webinar progresses, repeating this slide with a different section highlighted each time reminds the
participants of the overall message
31. Webinars:
Typical Format Used- Main Content
Usually the longest portion of a webinar
Structure the slides in a logical sequence so the main points flow easily and
make sense to the audience
Depending on the purpose and audience, one structure may be more
interesting than the another
32. Webinars:
Typical Format Used- Main Content
•Often appears in business
presentations:
•How were things done in the past?
•What is the current situation?
•What are you proposing for the
future?
•Useful for explaining change over time
In a
Timeline
•Some topics affects people differently
in different parts of the country or the
world
•Talk about a common theme and how
each region is impacted differently
Geography
•Some topics are solutions to problems-
explain both the problem and the
solution
•Also describe the cause and effect
Problem to
Solution
•When trying to the audience to change
their behavior, consider the “traffic lights”
approach: ·
•Red: What should they stop doing?
•Yellow: What should they continue doing?
•Green: What should they start doing?
Traffic
Lights
•The most basic structure is to simply list
all the points
•Not a particularly interesting structure for
the audience- Only use it if there’s no
better option available
List
Compiled by authors from Sources: ala.org
Common ways to structure the main content:
33. Webinars:
Typical Format Used- Audience Interaction
Audience interaction does not only
have to be at the end
Design specific points for
interaction and prompt the
audience to participate
Q&A
•Use a Q&A slide in the
presentation to make
it clear to the
audience to ask
questions
•This is more effective
than simply asking
“Any questions?”
Polls
•First, use a slide with
the poll question on it
to ask the question
and to describe the
poll
•Then launch the poll in
the webinar software-
any specific
instructions can be
added before people
respond to the poll
Compiled by authors from Sources: ala.org
34. Webinars:
Pros-
Participate
from anywhere
Travel is not
required
Collaborative
and interactive
Live in real
time
Secure access Professional
Few or many
participants
Web-based
software with
small local
downloads
Compiled by authors from Sources: techsoup.org
35. Webinars:
Pros-
They allow anyone to take part regardless of the location and the time of day
Only a stable internet connection is needed to stream video content without interruption
They allow brands to teach, interact and inspire consumers in an environment they
are comfortable
It saves time, effort and money instead of inviting people to an actual seminar
Distance is not a factor to meeting, learning and engaging people
36. Webinars:
Cons-
Webinars are not a good way for
everyone to learn
Know your target- Some prefer
classroom learning and meeting
people personally
Internet speed must be adequate
to allow viewership of the
presentation without distortion or
lag time
Audio may be limited to the
presenter doing a voiceover and
participants can’t interact till the
end
Some may have a question but
forget it or time may run out at
the end
Participants or presenters may
have to pay for phone charges for
audio
37. Webinars:
How to Develop One-
Step 1:
Project
Kickoff and
Scheduling
• Define the objectives, target
audience, and desired
outcomes,
• Webinars should be viewed
and treated as part of a
marketing campaign
• They should have a set of
objectives that are
measurable
• Answer the question “What’s
In It For Me?” for your target
audience
• Give your target audience
content that is engaging and
not repetitive or vague
• Determine what will be the
call to action
Compiled by authors from Sources: img.gotomeeting.com
Step 1:
Project
Kickoff and
Scheduling
• Set up a project timeline and
compile an interdisciplinary
team
• It is all about the plan
• The more done up front, the
more successful the webinar
will be
• Give your team around eight
weeks of production
38. Webinars:
How to Develop One-
Compiled by authors from Sources: img.gotomeeting.com
• Manages and supervises all executions of the schedule, leads meetings,
coordinates ensembles and deliverables; including marketing and sales automation
platformsProject Manager
• Facilitates message delivery, the coaching of speakers and the development of the
content, manages webinar platform, and may act as the On-Air moderatorContent Producer
• Creates the invitations and branding for the registration landing page and
PowerPoint slides, and manages the video editingCreative Director
• Prepares audience recruitment, executes invitation strategy, collects tracking
metrics
Audience
Recruitment Analyst
• Hosts the webinar, welcomes the audience, introduces speaker(s), handles Q&A,
and moderates any situation that may arise during the webinarModerator
• Delivers the webinar content in an engaging way, answers questions, and interacts
with audienceSpeaker
Step 1: Interdisciplinary Team Roles:
39. Webinars:
How to Develop One-
Step 1:
Project
Kickoff and
Scheduling
• Hold a kick-off meeting
• Use a cross-functional
production team led by a
strong project manager- the
webinar producer
• Get the team to meet one
another, connect and feel
comfortable
• Set up a virtual folder for
sharing webinar files like
work plans, presentations,
and head shots
Compiled by authors from Sources: img.gotomeeting.com
Step 1:
Project
Kickoff and
Scheduling
• Schedule your webinar with
your webinar host
• Once the date, time, speaker,
title, and content description
established, schedule your
webinar
40. Webinars:
How to Develop One-
Step 2:
Webinar
Promotion
and
Tracking
• Write a compelling invitation
• Gather information about the
audience and why they should
participate, the webinar
objectives, key metrics and
the call to action
• Use the invitation to attract
the right audience
• Leave out the product pitch-
focus on learning
• Give enough detail so that
the reader knows what to
expect
Compiled by authors from Sources: img.gotomeeting.com
Step 2:
Webinar
Promotion
and
Tracking
• Create the Registration Landing
Page
• The purpose is to get visitors
to register for the webinar
and learn to learn about the
audience without being
invasive
• Make sure to include branding
and theme imagery similar to
the invitation
41. Webinars:
How to Develop One-
Compiled by authors from Sources: img.gotomeeting.com
The Subject
Line
Make it something that will get people to respond to- Choose words that pack a punch, incite curiosity and urgency
Webinar Title Use powerful, compelling language to convey the critical information attendees will learn
Brief
Description
Write 1-2 short paragraphs that offers a preview of the webinar- Why is this information a must have?
Use audience’s jargon – use language they will relate to
Invite and enthuse- but don’t sell
Four Bulleted
Key Messages
Summarize in 3-4 bulleted phrases what attendees will learn and take away
Call To Action Tell audience where to register
Speakers Including a professional photo, job title, and a one-line bio of your speaker to increase credibility
Date and Time Don’t forget include the time zone
What to Included in the Invitation:
42. Webinars:
How to Develop One-
Compiled by authors from Sources: img.gotomeeting.com
Step 2:
Webinar
Promotion
and
Tracking
• Source the right audience
• Identify prospect list sources
that match the audience
profile
Step 2:
Webinar
Promotion
and
Tracking
• Execute your invitation
strategy – start audience
recruitment
• Start promoting the webinar
2.5 – 3 weeks before the
event with well-timed
invitation
• Create a series of impactful
messages to drive
registrations
43. Webinars:
How to Develop One-
Compiled by authors from Sources: img.gotomeeting.com
Step 2:
Webinar Promotion
and Tracking
• Track registration metrics daily
• Check your metrics daily and adjust your strategy based on CTR and
intelligence captured via landing page and direct feedback
• Metrics can be used to help navigate and reach the target audience
• It’s ok to make changes to the invitations for the 2nd or 3rd release based
on registration metrics or to the registration question answers
44. Webinars:
How to Develop One-
Step 3:
Sound
Checks
and
Rehearsals
• Begin creating relevant content
• For each slide ask if it is a
must have or a nice to have
• Develop content based on key
messages in the invitation
• Focused on the most relevant
information
• Don’t create slides so
complicated that the
audience doesn’t pay
attention to the speaker
Compiled by authors from Sources: img.gotomeeting.com
Step 3:
Sound
Checks
and
Rehearsals
• Gather team for a content
review and brainstorm
• Helps in creating flow and
identify any gaps
45. Webinars:
How to Develop One-
Step 3:
Sound
Checks
and
Rehearsals
• Gather speakers and moderator
for rehearsals
• Rehears the webinar with the
moderator
• Coordinate cues, review
slides, adjust content based
feedback- create a
production script
• A chance to check the sound
of the speaker over the
internet with the slideshow
Compiled by authors from Sources: img.gotomeeting.com
Step 3:
Sound
Checks
and
Rehearsals
•Gather team for one or
two final rehearsals
•Perform the webinar as if
live, do final editing,
polishing, and spell
checking the of content
•Make sure the flow is
conversational and
engaging
46. Webinars:
How to Develop One-
Step 4:
Go Live
• Go through a final check 30
minutes prior to the final sound
check
• The organizer(s), the
moderator, and speakers
should independently do a
run through to optimize audio
and video connections within
the network
Compiled by authors from Sources: img.gotomeeting.com
Step 4:
Go Live
• Go to your hosting site and
meet with speakers one hour
prior to going live for a final
sound check
• Run through the slides one
more time, answer questions,
and review Plan B
• Be sure to grab something to
drink– speaking has the
tendency to parch a speaker’s
mouth
47. Webinars:
How to Develop One-
Compiled by authors from Sources: img.gotomeeting.com
Step 4:
Go Live
• Go live!
• Remind the speaker that it’s about connection, not perfection
48. Webinars:
How to Develop One-
Step 5:
Post
Webinar
Follow-up
• File a copy of the recorded
webinar
• Archive a copy of the
recorded webinar for future
use and reference
• Make sure that the file is
converted into a format that
can be viewed by the masses
Compiled by authors from Sources: img.gotomeeting.com
Step 5:
Post
Webinar
Follow-up
• Send a follow-up thank you to
all participant and include
valuable information
• Follow up with registrants
and attendees within 1-2 days
after the event
49. Webinars:
How to Develop One-
Step 5:
Post
Webinar
Follow-
up
• Send a follow-up all
who registered but did
not attend and include
valuable information
• Follow up with a link
to your recorded
webinar
Compiled by authors from Sources: img.gotomeeting.com
Step 5:
Post
Webinar
Follow-
up
•Do final analytics on the
registration, attendance, and get
performance reports
•Gather all of the metrics
collected before, during, and
after the webinar
•Determine which prospects are
ready to convert, which will
require additional nurturing, and
which are dead ends
50. Webinars:
Tips-
It is suggested to have 3 weeks of
promotion prior to the webinar
Tuesday and Wednesday are the
days most prefer to attended a
webinar
For detailed topics, consider
making a series of webinars
Participants prefer to attend
webinars late morning to early
afternoon- think lunch hour
Keep delivery under 45 minutes to
retain audience and allow for Q&A
Don’t save the call-to-action until
the last few minutes
51. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
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