The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District
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This document discusses the evolution of digital advertising and programmatic buying. It describes how the market has shifted from advertisers and agencies working directly with publishers, to a more complex ecosystem involving networks, trading desks, data providers and other players. Real-time bidding allows automated buying of digital ads at large volumes and scales. Programmatic buying uses real-time bidding to make automated transactions of digital ads across an overcapacity of inventory in a second price auction system. Data and new metrics around conversion attribution are also changing the business models in this space.
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Etihad Airways partnered with LBi to develop a global distribution and partnership strategy. The objectives were to drive brand impact, expand Etihad's global network, and push its premium products. LBi helped with its global network of local offices and experience in affiliate marketing. Key aspects of the blended strategy included planning cross-channel initiatives, building trust through relationships, and integrating different channels. This approach led to increased investment from Etihad, revenue growth of 35% for affiliates year-over-year, and a positive return on investment for Etihad.
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This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
Stop raining on my parade: The Sales Implications of Weather
1. The document summarizes a study analyzing 3 years of sales data from retail clients and corresponding weather data from major UK cities.
2. The study found correlations between weather patterns and sales, with certain products selling better at optimal temperature ranges. Temperature fluctuations were also found to impact events like bank holidays.
3. The document proposes using weather forecasts to dynamically merchandise websites based on predicted temperatures and weather patterns, in order to increase sales by strategically timing promotions and product emphasis.
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Conversion Site Clinic: Live! - Ben Jesson
This document outlines a conversion clinic session that provides attendees with a proven conversion rate optimization process, ideas and strategies for increasing conversion rates, and tools and techniques for revealing why people abandon sites. It discusses common conversion killers like mismatched visitor intentions, usability problems, and lack of persuasion, and how diagnosis and remedies can be used to increase conversion rates.
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Monitoring and Managing Anomaly Detection on OpenShift
Overview
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Key Topics Covered
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5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
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