1. GET SEEN
Jennifer Aden
Enterprise Sales
Virool
Jennifer@virool.com
Direct: 415-403-2268
Cell: 213-864-2146

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Why use online video?
• Shifting TV ad budgets to online video made campaign reach more
effective by generating a lift in*:
– Brand recall (33%)
– Message recall (45%)
– Likability (40%)
– General recall (15%)
• 15 % Reallocation of television-only budgets resulted in a 4.2 percent
increase in reach at an 11 % lower CPM
*Nielsen and IAB study December 2013

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What is Native
Advertising?

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2. Part of the Content Stream
3. Relevant
4. Engaging
5. Effective
Native Advertising Is:

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People Share Native Video, Not Pre-Rolls
• Generate 82% brand lift compared to 2.1% with pre-rolls.
• Viewers opt-in to watch native video
• Native Video Advertising empowers the viewer to spread the brand message,
and is discovered in environments conducive to sharing (i.e. social media)

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Would you Rather Promote Your
Video…
… Just Here
…Or Here As
Well?

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BEHAVIORAL
TARGETINGAGE GENDER LOCATION INTERESTS PLATFORM
We will show your video to the people who fit your
demographic AND are likely to share your content
with their friends.

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CONTEXTUAL
TARGETING
We time it perfectly by showing your video to people
currently reading information related to your video.

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RE-TARGETING
Re-target the most engaged viewers w/offers
for increased ROI!

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• Reports in real-time:
impressions,
views, shares, clicks,
engagement, and geo-location.
• See who is watching your
videos, from where and from
what device.
• See who is sharing your video
on Facebook, Twitter in real-
time.
REAL-TIME
ANALYTICS

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Monitor Engagement

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Comprehensive Reports

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Competitive Analysis

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Placement Examples

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Blogs And Websites
Videos will be
displayed
seamlessly on
blogs and sites
We work with over 10,000 leading sites to seamlessly display
your video as part of their content
Publishers include:

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We work with 200+
Facebook Apps and
Games and are able to
reach over 100M
viewers on Facebook
Facebook & In-Game Placement
Publishers include:

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Publishers include:
Mobile Placement
We work with 20,000 games and apps on
iPhone and Android to deliver the most
targeted video solutions for our clients.

18. Overlay share buttons and custom
calls to action
Customize player for
targeted
engagement!

19. Want to include interactivity
In the player?
NO PROBLEM!
We will work with your
client’s campaign needs to
customize the player in any
way we can.

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Case Studies

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JC Penney-2014
Oscars
• 154k YouTube Views
• 120k Paid Views
• 1,416 FB Shares, 171 Tweets, 35 Google+ shares
• 40 new YouTube subscribers
• Doubled their total historic YouTube views in 1x week and rising!

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3-12-14
Proactive Channel Monitoring

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Banana Republic-
Surprise Fashion
Show
• 72k YouTube Views
• 10k Paid Views
• 3k FB Shares, 1k Tweets
• 7x More Earned Media

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Adobe- Jesse Watt
#madethis
• Average engagement time: 1 min, 15 seconds
• 83% engaged longer than 30 seconds
• 52% Share Rate
• 7x More Earned Media

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Fiji Tourism- Where
Happiness Finds You
• 915,000 total views
• 20,000 paid views
• 80% social engagement rate
• 47% share rate

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35,000+ Customers
Use Virool
Over 100,000 Videos Promoted

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YouTube channel subscribers: 1,1913
# of stores in US: 77
24.8 subscribers per location currently

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