Adapting News Content for YouTube & TikTok Uptin left CNBC after starting their YouTube channel to become an independent creator. Since 2021, he's grown more than 2.2M followers. He will share how to turn journalism into interesting and engaging content for all types of audiences on their phones. Beyond dancing & pranks on TikTok. Uptin has amassed more than half a billion views on TikTok telling stories about Tech & Money. He's made content reporting on Lebanon's Economic Crisis and how El Salvador's adoption of Bitcoin is not going according to plan. He left CNBC in 2020, In this talk, he will share his learnings and insight about creating edu-tainment for the TikTok generation. How to choose topics, how to engage your audience, and how to tell stories in an interesting, but informative way!

1. MASTER
CLASS
Uptin Saiidi
CEO
UP10 MEDIA
DUBAI, UAE ~ OCTOBER 10 - 11, 2023
DIGIMARCONMIDDLEEAST.COM | #DigiMarConMiddleEast
DIGIMARCONDUBAI.AE | #DigiMarConDubai
Social Media Marketing
Master Class

2. HOW TO
MAKE
VIDEOS TO
10X
UP10
MEDI
A

4. Get a FREE 1:1
Assessment of
your Video Marketing
Content
UP
10
ME

5. UP
TIN U
P1
0
Founder/CEO of UP10Media
Launched CNBC’s YouTube Channel
(Based between New York & Hong Kong)
3 Million Followers across YouTube,
TikTok, Facebook, Instagram & LinkedIn
Founder and CEO of
UP10Media

6. Interviewing and
hanging out with
Gary Vee
CNBC’s YouTube
Channel Reporter
Creator for
Google for
Creators
Instructor and
Creator of
10DaysToViral

7. We make
relatable
videos to
tell
your story
1.6M Views 65K Views
130K Views

8. Influen
cer
Creator

9. OK,
BUT
WHY
VIDEO
S?
85% of internet
users watch videos
TikTok has more than
1 Billion active users
Marketers who use video grow revenue
49% faster than non-video users
Videos get 12X more views
than text and images combined
Social Media has shifted from
static and blog posts to videos

10. TikTok isn’t just
dancing teens...
60% are female,
40% are male.
60% are between the ages of 16-24.
26% are between the ages 25-44.
80% are between the ages 16-34.

11. TV
Ads
YouTub
e Ads
UGC For
Brands
The Evolution of
Video Marketing
Influencer
Marketing

12. WHAT IF COMPANY VIDEOS
COULD FEEL LIKE YOU’RE WATCHING YOUR FAVORITE...

13. HUGE OPPORTUNITY TO OWN
YOUR AUDIENCE
UP10

14. Problems
that
companie
s face
Long videos have
lower retention rates
Large production shoots are
expensive, timely and complicated
Most brand videos don't
feel native to audiences
?
Long and boring
when it comes to videos
Wasting a lot of money
People want to relate to a face

15. ?
What
works
best
Videos as long as they should be
Optimized production, which
feels much more personal
Personal content that feels native using
creators that relate to your audience
Full of value and insight
Simple, quality production
Relatable to your own audience

16. We focus on
HUMAN
CONTEN
T 63% of users prefer when brands
feature creators in their videos
56% of users prefer when brands
publish human, unpolished content
SOCIAL VIDEOS ARE TOTALLY
DIFFERENT THAN POLISHED ADS
Brands need to be human

17. 1.1
M
Follo
wers
Follo
wers
Follo
wers
Follo
wers
95
0K
16
0K
15
3K
With years of experience, proven talent and over 2.5 Million
followers, our founder and CEO Uptin came up with a special
method that we're applying for our clients called:
THE HOOK
3.0 METHOD
Uptin Our
Clients
500,000,
000+
TOTAL VIEWS FROM
OUR METHOD

18. MAKE
INTERESTING
VIDEOS
Don’t
make
ads...

19. UP10M
Our strategy
proved itself
In-house

20. Is your business:
or a mix of both
B
2
B
B
2
C

21. HORIZONTAL AND
VERTICAL FORMAT
Horizontal
Videos
Choose Between 2
Formats
Vertical
Videos
Explain your business with
horizontal videos
Across
platforms
Build a
community
Follow the
trend
Send it along with your
pitch deck
(no one likes to read
long pages)
Publish on YouTube
and Website
Can also be
cropped for
vertical
platforms

22. Teach
SOMETHI
NG!
Don’t make boring
Explainers...

25. THE HOOK
3.0 METHOD
VALUE VIDEOS
This signature method uses
buckets for your content strategy
STORYSELLING
PERSONAL/OPINIONATED
ASK THE PEOPLE

26. StorySelling

27. StorySelling

28. Value
Videos

29. Value
Videos

30. Personal/Opin
ionated

31. Personal/Opin
ionated

32. Fun, Authentic videos that
get high engagement
Ask The
People

33. Fun, Authentic videos that
get high engagement
Ask The
People

34. The challenge:
Reach more and get people to care
about AirConditioning?
Case
Study #1
About Taqeef:
B2B and B2C Airconditioning company
based in the Middle East

35. Case
Study #1
We created content that is
engaging,
dynamic and valuable,
using faces that relate to
Taqeef’s target audience.
We ditched fancy DSLRs and
created a relatable content strategy
to social media

36. 14k followers
in 1 month
1.7M views on a
single video
The
results:
Case
Study #1

37. Case
Study #1 We took it a step further and got
the public involved!

38. Case
Study #1 We took it a step further and got
the public involved!

39. About Aura:
• $2.5 Billion Valuation
• #1 Investor is Robert Downey Jr.
Case
Study #2
The challenge:
Get more people to sign up
to Aura

40. We studied and understood
Aura’s target market.
Case
Study #2
UP10MEDIA Recruited and trained creators that
reflect their audience, same accents, interests and
looks -- And we made videos about valuable
topics, personal videos and Aura’s product

41. We studied and understood
Aura’s target market.
Case
Study #2
UP10MEDIA Recruited and trained creators that
reflect their audience, same accents, interests and
looks -- And we made videos about valuable
topics, personal videos and Aura’s product

42. Case
Study #2
An 7X increase in
organic reach on Reels
An increase in CTR
when boosted as ads
The
results:

43. Case
Study #3
About City Walk:
• Urban project by MERAAS
• Open air lifestyle destination
The challenge:
• Attract more people to visit City
Walk
• Increase TikTok engagement
on their campaign

44. Case
Study #3
We showed viewers the
City Walk experience in
a fun relatable way

45. Case
Study #3
We showed viewers the
City Walk experience in
a fun relatable way

46. Case
Study #3
A major increase in
views compared to
their in-house team
An increase in foot
traffic
The results:

47. The Hook 3.0 Method
helped companies:
Go viral with 1.7 Million organic
views in their first month with us
Grow 14,000 followers
organically in just one month
3X client conversions in
their first two months

48. Facebook organic reach has plummeted:
• 16% in 2012
• Less than 2% on average now
YouTube median views per video:
• 10,262 in 2006
• 89 in 2016
Don't miss this opportunity of
being an early adopter!
Early adopters got 8x+ organic
reach
Early adopters got 115X the
views

49. English Videos
BILINGUAL
VIDEOS
Videos can be created in English
and alternative languages to target
a broader audience
Arabic Videos
Hindi / Urdu Videos
And more!

50. Our
Process
We find the right creators for
you that will resonate with
your target audience.
1- Find the best
creators
Confirm the content
strategy, branding
guidelines and create a
posting calendar.
2- Content &
Schedule
We create the videos with
our creators and you will
approve them.
3- Create Videos
Videos are ready to
publish on all of your
platforms.
4- Start Posting

51. Our services
include it all:
We come up with the
concepts, scripts and video
ideas that you will approve.
Content Ideation
Our team takes care of the full
production process, from filming
to editing and music licensing.
Production
You get a clean version of
the videos for you to use
anywhere, forever.
Video Uploading
We track analyze the
videos' performance and
share the numbers with you.
Statistics

52. Andre
Khurlapov
Christian
Jackson
Ashleigh
Ramshaw
Zoya
Javed
Kailas
Lloyd
Editor Team Assistant Marketing Director
Account Manager
Account Manager
UPTIN
SAIIDI
Rohit
Thomas
CEO & Founder Chief Operating Officer
Peter
Sleiman
General Manager
Anastasia
Beliakova
Phoebe
Millsap
Editor
TEAM
UP10ME
DIA
Business Development

53. UP10M
EDIA
UP10MEDIA will be
at GITEX with our
own booth - Filming
with in5

54. Scan the QR code to get your FREE
Customized Hook 3.0 Method Strategy

55. Personal Brand? You don’t need creators. You
need YOU!
1
0
days
to
v
ral

56. FREE assesment for your
company’s video strategy
by the UP10MEDIA team
THANK
YOU
FOR
COMIN
G!
Package: 35% off
+
(Offer valid until October 31,
2023)
1x Explainer Video and 2x
Vertical Videos
UP
10