Online videos have become hugely popular ways to share experiences with others around the world through platforms like YouTube and Facebook. This has led to new business models focused on user communities, advertising, and selling services to small businesses. Companies like YouTube and Hulu have grown rapidly by creating large user bases and generating revenue from advertisements. However, copyright issues and operating costs present challenges to sustainability.

1. Online Video“Let the world see what you saw”

2. CIRCA 1996Whao!!The video seems perfect Hey!How am I gonna to show it to my bro who lives in UK

3. 2010Yey!! Thanks You Tube and Facebook , my bro in UK can even see the live streaming

4. Web 2.0 business modelsCreate a large/focused niche user communitySell API access (Google)Sell services to a large group of SMEs (Salesforce.com)Sell data to partners (Facebook)Get a revenue share from transactions (ebay)Sell advertisements (All)Sell value-added platform (Amazon Web Services)Freemium

5. Expansion StrategiesCreate an APIDistribute as Open SourceCreate developer ecosystemCreate browser pluginCreate plugins for other platformsCreate embeddable widgetsAdvertise on Google AdSenseUtilize SEO

6. Enterprise 2.0Flat organizationInteraction in the coreAgilityUser-driven technologySelf-organizing teamsSimplicity

7. Why online videos? YouTube delivered 12.8 billion videos in JanuaryHulu clocked 1 billion videos this DecemberYouTube surpassed 100 million users in March 2009

8. Why online videos?100.9 million YouTube viewers per month6.3 billion YouTube videos per monthAverage of 62.6 videos per viewer.23.5 million U.K. viewers2 billion videosaverage of 86 videos per viewer1.1 million U.K. mobile phone subscribers visited YouTube in a month

9. Some Players

10. Some More Players

12. YouTube business modelAcquired by Google for $1.65 BillionYouTube Partner ProgramPre-rolls and Post-rolls on the videosAd campaigns on YouTube's homepageYouTube Rentals for independent filmmakers - Striker became the first Bollywoodfilm to be entirely released on YouTube

13. Problems with YouTubeCopyright issues - YouTube prohibits the uploading of any copyrighted material, but it does not pro-actively enforce it. If a piece material is reported to be copyrighted, YouTube will remove it. YouTube is faced with the task of implementing proactive polices that will inhibit the use of copyrighted video clips. Inhibit does not mean prevention as it would be virtually impossible

14. 10 minute - The latest attempt to do so has been the enforcement of a 10 minute time limit on video clips. If your video content is greater than 10 minutes, you must use a premium service

15. Operating costs - Forbes.com reports that YouTube is quickly approaching bandwidth charges up to $1 million a monthHulu quick factsPremium contentHigh qualityLimited to USAudience in the 18-49 age range.The main competitors to Hulu are the various piracy services.Currently, there are more than 6 million Hulu players embedded on over 123,000 websites.

16. Hulu AdvertisingGenerates revenue from advertising sales. 25% the video ad load of traditional television minimizing clutter.Strives to have a strong relationship between the amount of advertising viewed and the amount of premium content consumed. Elegant companion banners are placed in close proximity to the player to further reinforce brand messaging.

17. Hulu AdvertisingAdvertisers benefit : clean, simple and elegant environment.Substantial and growing audience. Advertisers’ brands can reach consumers through: > Hulu > distribution partners > network of viral video players that have been embedded across the web.

18. Hulu AdvertisingCurrently, Hulu offers three types of advertising formats 1) Standard Ad Formats. 2)Premium Ad Formats 3)Hulu Exclusive Formats -Ad Selectors -Branded Entertainment Selector

19. Hulu AdvertisingThe companies that advertise on Hulu are: >Johnson & Johnson. Honda. McDonald’s > Visa. American Express. Target. >Best Buy. Chili’s. DirectTV. >GM. Intel. Nissan. State Farm. > Unilever. Proctor & Gamble. > Wal-Mart. Cisco.

20. **How online videos are changing lives**

21. Education: Something from Kellog

22. In India : ISB, XLRI

23. Our own KamKon

24. Marriages are made in Heaven

25. Generating big bucks

26. 3 Idiots Case Study

27. Lessons For Life

28. Lessons for Life