This document provides information about online video advertising and native advertising. It discusses how shifting TV ad budgets to online video can increase brand recall, message recall, likability, and general recall. Native advertising is advertising that is part of the content stream, is relevant and engaging to users, and is effective. The document promotes the benefits of native video advertising over pre-roll ads, such as higher brand lift and viewers opting in to watch. It describes targeting options and real-time analytics available through Virool's native video advertising platform. Case studies demonstrate viewing, sharing, and engagement metrics for client campaigns.
Cinemad es una compañía norteamericana con sedes a nivel mundial. Nos dedicamos a las campañas de Vídeo Advertising Interactivo. Trabajamos con las principales agencias de medios y clientes más importantes internacionalmente, lo que nos convierte en la empresa más prestigiosa del sector del vídeo interactivo. Nuestros resultados en las campaña así lo demuestran, haciendo que más del 90% de los clientes repitan campañas con nuestros vídeos interactivos.
IIL Media is a full service video production firm. From concept to execution IIL Media is your one-stop shop for development, pre-production, production, and post production services for streamlining and actualizing your goal to inform, educate, or entertain your targeted audience.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Overview : Mapping VoD Growth Across Regions, Industries and PlatformsMuvi.com
An Infographic explaining how Video On Demand has done in the past, is faring now and the predictions on its future compared to rivals.
For more details Visit - www.studio.muvi.com
Facetones, developed by Vringo Inc, creates an automated video slideshow using friends’ photos. It then plays this video each time a user makes or receives a call. Learn how BlueVia helped market Facetones through Telefonica's App Stores.
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Programmatic's Media Takeover session at Festival of Media Global 2016.
Enjoy the presentation from Avichai Belitsky, VP at Inneractive.
A look from all angles at programmatic across the media landscape - what can be learnt from OOH, video, mobile, native and TV programmatic learnings and how far we have to go until programmatic's true potential is reached.
Tune in using @festivalofmedia and #FOMG16.
Cinemad es una compañía norteamericana con sedes a nivel mundial. Nos dedicamos a las campañas de Vídeo Advertising Interactivo. Trabajamos con las principales agencias de medios y clientes más importantes internacionalmente, lo que nos convierte en la empresa más prestigiosa del sector del vídeo interactivo. Nuestros resultados en las campaña así lo demuestran, haciendo que más del 90% de los clientes repitan campañas con nuestros vídeos interactivos.
IIL Media is a full service video production firm. From concept to execution IIL Media is your one-stop shop for development, pre-production, production, and post production services for streamlining and actualizing your goal to inform, educate, or entertain your targeted audience.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Overview : Mapping VoD Growth Across Regions, Industries and PlatformsMuvi.com
An Infographic explaining how Video On Demand has done in the past, is faring now and the predictions on its future compared to rivals.
For more details Visit - www.studio.muvi.com
Facetones, developed by Vringo Inc, creates an automated video slideshow using friends’ photos. It then plays this video each time a user makes or receives a call. Learn how BlueVia helped market Facetones through Telefonica's App Stores.
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Programmatic's Media Takeover session at Festival of Media Global 2016.
Enjoy the presentation from Avichai Belitsky, VP at Inneractive.
A look from all angles at programmatic across the media landscape - what can be learnt from OOH, video, mobile, native and TV programmatic learnings and how far we have to go until programmatic's true potential is reached.
Tune in using @festivalofmedia and #FOMG16.
Agromate is a telemetric device that operates motor
with a mobile phone.
Advantages to farmers
One missed call to turn on/off the motor
No distance barrier
Water flow sensor that turns off the motor when there
is no water flow
Works with any service provider’s SIM card
Power supply unit that will turn of the device if any
phase disconnection happens.
Runs on both single and 3 phase power supply
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
Pixit - Inovações que não podem faltar em um programa de RI MZ .
A MZ Group, White & Case e Pixit promoveram o evento "Inovações e tendências em comunicação digital para o mercado de capitais", que trouxe a presença de especialistas para discutir a utilização de ferramentas em uma comunicação digital efetiva com investidores.
Veja a apresentação do Ricardo Merzvinskas, sócio fundador da agência Pixit, falando sobre as inovações que não podem faltar em um programa de RI
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
Digital Content NewFronts: Video Ad Spend Study 2014Ho Nguyen
The survey of 297 buy-side executives conducted by the research firm Advertiser Perceptions uncovered a prevailing optimism around digital video, with nearly two-thirds of advertisers (65%) anticipating that they will spend more on digital video advertising in the next year than they did in 2013. This comes in contrast to TV advertising, with two-thirds of respondents saying that they will help pay for their digital video increases by shifting funds from television. Additionally, almost half (48%) of respondents think the increase in their digital video spend will be backed in part by an overall expansion in ad budgets.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
Are your videos making an impression. Are Your Video Ads
Making an Impression?
May 2015
Video Ad Viewability Insights for
Digital Marketers and Publishers
We conducted research using our Active View technology to learn about the
current state of viewable video impressions on the web.
Viewability is top of mind for many advertisers and publishers now that the
Media Rating Council has lifted the viewable transaction advisory for video.
Seeking enhanced ROI, brand advertisers hope to ensure that their video ads
are seen. Publishers are receiving more RFPs and are looking to enhance site
viewability, using viewable impressions as a currency to do so.
Here we highlight the broad findings and insights we discovered during our
analysis of the research data to help advertisers and publishers better
understand the current state of viewable video impressions.
Google conducted a study of our video advertising platforms, including
Google, DoubleClick, and YouTube, to better understand video ad viewability
on YouTube and across the web. According to the Media Rating Council and
IAB standard, a viewable video impression occurs when at least
50% of an ad’s pixels are visible on screen for at least two consecutive
seconds. For the purpose of this report, we are using this definition across
both desktop and mobile devices.
We analyzed two separate sets of data pulled using Google’s Active View
measurement technology in April 2015:
1. Video viewability across the web (desktop, mobile, and tablet), not
including YouTube. Mobile video app data is not available at this time, so
we have excluded it from this analysis.
2. Video viewability data for YouTube, including both data from across the
web (desktop, mobile, and tablet) and mobile in-app ads.
State of Video Ad Viewability
The average viewability of video ads across the web (not including YouTube) is 54%
and on YouTube is 91%.*
Why Video Ads Aren’t Seen
Of non-viewable ads, 76% were in a background tab or never on screen at all.
The remaining 24% were scrolled off-screen or abandoned in fewer than two seconds.
Player Size Matters
The most popular video ad player size across the web happens to be the least viewable. Large players on
video-focused sites, like those found on YouTube, for example, demonstrate significantly higher viewability.
Location, Location, Location
Horizontal and vertical positioning matter, and correlate to viewability.
Video ads are significantly more viewable on mobile
and tablet than on desktop. YouTube is 94% viewable on
mobile devices.
Non-viewable ads are served video ads across
desktop, mobile, and tablet that don’t meet the
viewability criteria.
Advertisers seeking viewable impressions should look at high viewability sites that engage in
best practices for video viewability.
Video viewability varies significantly by ad size. In general, advertisers should consider investing
their spend in inventory comprised of larger vide
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. VIROO
L.COM
2
|
Why use online video?
• Shifting TV ad budgets to online video made campaign reach more
effective by generating a lift in*:
– Brand recall (33%)
– Message recall (45%)
– Likability (40%)
– General recall (15%)
• 15 % Reallocation of television-only budgets resulted in a 4.2 percent
increase in reach at an 11 % lower CPM
*Nielsen and IAB study December 2013
4. VIROO
L.COM
4
|
2. Part of the Content Stream
3. Relevant
4. Engaging
5. Effective
Native Advertising Is:
5. VIROO
L.COM
5
|
People Share Native Video, Not Pre-Rolls
• Generate 82% brand lift compared to 2.1% with pre-rolls.
• Viewers opt-in to watch native video
• Native Video Advertising empowers the viewer to spread the brand message,
and is discovered in environments conducive to sharing (i.e. social media)
10. VIROO
L.COM
10
|
• Reports in real-time:
impressions,
views, shares, clicks,
engagement, and geo-location.
• See who is watching your
videos, from where and from
what device.
• See who is sharing your video
on Facebook, Twitter in real-
time.
REAL-TIME
ANALYTICS
15. VIROO
L.COM
15
|
Blogs And Websites
Videos will be
displayed
seamlessly on
blogs and sites
We work with over 10,000 leading sites to seamlessly display
your video as part of their content
Publishers include:
16. VIROO
L.COM
16
|
We work with 200+
Facebook Apps and
Games and are able to
reach over 100M
viewers on Facebook
Facebook & In-Game Placement
Publishers include:
We only show
A study by the Internet Advertising Bureau (IAB) and Nielsen argues that shifting ad budgets from television to online video can enhance campaign reach at lower cost. The study examined 18 real television schedules across key advertiser verticals, finding that: