Time – it seems to be the sticking point when it comes to social media and nonprofits. Here are seven ways to better use your time to keep your social media content fresh and engaging.

1. 7 Social Media Habits for
Time Pressed Not-For-Profits
…because I know how much you
want more on your plate

2. What we’ll look at
1. Setting up a content calendar
2. Knowing what to share
3. Social media & listening dashboards
4. Scheduling posts on Facebook and Twitter
5. Filtering your feeds
6. Reducing your notifications
7. Setting your priorities

3. Make a date!
SETTING UP A CONTENT CALENDAR

4. Your content calendar is a
crucial part of your content
strategy

5. Setting up a content calendar

6. Setting up a content calendar
• Tools
– Microsoft Excel (spreadsheet)
– Microsoft Outlook (calendar)
– Evernote
– Summify

7. It’s not just about you
IT’S GOOD TO SHARE

8. The 5-5-5 Plus Rule
• 5x original content
• 5x content sourced by others
• 5x interactions (replies, RT)
• Plus participation (#FF, tweetchats)

9. Share, listen, respond in one place
CREATE A ONE-STOP-SHOP

10. Social media works best with
the right tools

11. Create a one-stop-shop
• Free Tools
– Hootsuite
– Google Alerts
• Paid tools
– Radian 6, Buzznumbers, Meltwater Buzz

12. Hootsuite

13. Cheat, but only a little…
SCHEDULE YOUR POSTS

14. Scheduling posts should always
be balanced with real-time use
(refer back to the 5-5-5 Plus rule!)

15. Scheduling posts
• Tools
– Hootsuite
– Crowdbooster
– Buffer App
– Social Bro

16. Find what you’re looking for
FILTER YOUR FEEDS

17. Make sense of the noise
• Twitter
– Lists
– Hashtags
• Facebook
– Filter news feed
– Hide posts
• Google+
– Circles

18. Only use what you need
TURN OFF YOUR NOTIFICATIONS

19. It’s all about conversation
PRIORITISE YOUR RESPONSE

20. 7) Know what’s important
• Make your response a priority
• Be a person
• Aim for conversation