Social Media Marketing Best Practices for SMBs

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Instructed by Janet Fouts.

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Social Media Marketing Best Practices for SMBs

  1. 1. Business 2 CommunityBusiness 2 Community
  2. 2. 2 Presenter: Janet Fouts Social Media Coach Tatu Digital Media @jfouts
  3. 3. How to Effectively and Efficiently Leverage Social Media For Your Business Powered by:
  4. 4. Get your ducks in a row Powered by:
  5. 5. Think Strategically Powered by: • What are your goals? • How much time do you have? • Tools can make a difference • Track everything • Listen • Did I say LISTEN?
  6. 6. Your Goals • Brand visibility • Professional development • Sales • Customer support • Competitive awareness
  7. 7. Get ‘er Dun • Prioritize • What can you delegate? • Look for experience • Play off team strengths • Interns need guidance • Create a schedule • Outsourcing
  8. 8. Saving time • Set time limits • Create publication schedules • Create a plan around availability • Chunk tasks • Create structure • Then be flexible
  9. 9. Netvibes
  10. 10. Scoop.it
  11. 11. The Automation Devil • Auto Follow • Auto Direct Message • More trouble than it’s worth • It’s not all bad • It’s about time
  12. 12. Schedule your time • When are you most effective online? • When is your network online? • Managing content distribution
  13. 13. Crowdbooster.com
  14. 14. Buffer App
  15. 15. Hootsuite •Manage multiple accts •Delegate •Scheduling •Analytics •Rss Feed http://hootsuite.com
  16. 16. Hootsuite
  17. 17. Delegate
  18. 18. Poll • Which of the tools mentioned today are new to you? • Netvibes/ RSS readers • Crowdbooster • Buffer • Scoop.it • Hootsuite
  19. 19. Poll • Which of these are you most likely to use soon? • Netvibes/ RSS readers • Crowdbooster • Buffer • Scoop.it • Hootsuite • Outsourcing
  20. 20. Questions? • JanetFouts.com • Tatudigital.com • @jfouts • janet@janetfouts.com • 408.216.7423 • Skype: janet.fouts

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