1.
Facebook and Hootsuite
@HootRonan
Best Practices & New Features

2.
Speaker Bio
Social Media Coaching, Manager
Ronan Archibald
Join the conversation by tweeting @HootRonan

3.
Learning Objectives
Creating measurable social goals
Sharing relevant content
Engaging with your Facebook Fans
New Facebook Features in Hootsuite!

4.
Learning Objective #1:
Creating Social Media Goals
Tweet your questions to @HootRonan

5.
Ask yourself, what do you hope to accomplish by
using social media. Have S.M.A.R.T. Goals:
• Specific
• Measurable
• Attainable
• Relevant
• Time-bound
Establish Business Goals and Objectives

6.
“To have 5 Facebook Fans share their experience by June”
SMART Goal Scenario
“To have minimum 3 likes per post in June”

7.
Learning Objective #2:
Sharing Relevant Content
Tweet your questions to @HootRonan

8.
Pillars of Content
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Promote
your business
Share
customer
story
Content with
images
Trending
Articles
Fun Fact
Weekend
Promotion
Feel good
piece

9.
Learning Objective #3:
Engaging With Your Audience
Tweet your questions to @HootRonan

10.
2. Ask your Fans
questions
5. Don’t forget to
respond
1. Post 5 to 7
times a week
3. Be visual - maximize
the impact of images
4. Empower your
employees to engage
with your Facebook
page
Engaging with your Facebook Fans

11.
Learning Objective #4:
New Hootsuite Features!
Setting Up Your Dashboard
Tweet your questions to @HootRonan

12.
PRO TIP: Think of your tabs as file folders. You’ll want to organize these tabs so that they
make sense for you.
Setting up my Hootsuite dashboard

13.
Tweet your questions with #HootsuitePro
3 things to do after today’s webinar
What? Why?
1 Establish Goals
Write down S.M.A.R.T goals
Reflect back to your core business objectives.
2 Build your Social Calendar
Use the social media rule of thirds
Offer content that genuinely gives value and
makes your followers smarter. Give them a
reason to donate/follow YOU.
3 Engage with your Facebook Fans
Connect your Facebook Page to your Hootsuite
dashboard and add Facebook Streams to
monitor social conversations
Quickly see everything that is important and
that may need responding to in one spot.

14.
• Set up your dashboard !!
• Register for more webinars: hootsuite.com/webinars
Next steps...
Tweet your questions to @HootRonan

15.
Thank You!
@HootRonan
More Info:
hootsuite.com/webinars
Join the conversation by tweeting @HootRonan