#GivingTuesday is a global day of giving held annually on the Tuesday after Thanksgiving. It was created in 2012 to celebrate and encourage charitable giving, volunteering, and advocacy, in the same way Cyber Monday encourages retail spending. Anyone can participate for free by promoting #GivingTuesday on social media or through initiatives on their own websites, though the movement does not directly accept or distribute donations. Partners in different countries lead #GivingTuesday locally while global organizations help spread awareness of the movement worldwide.