Use social media to grow your audience

1. Grow an audience

2. Grow your Audience
Tonight we will:
1. Mission
2. Audience
3. Content
4. Post & Monitor
5. Encourage Sharing

3. 1. What is your Mission?
What are you aiming to do? What is your loftiest
aspiration?

4. 2. Who is your Audience?
 Key demographics
 Psychographics
 Important social media sites
Tip: No more than three target audience profiles

6. 3. What to Share?
 What does your target audience care about?
 In what form/format?
 Is a content audit needed?

7. Helpful sites
 Google Trends
 Survey Monkey
 Quora
 Your own comment sections

8. 4. Post & Monitor
 Mix of original & curated content
 Create a media calendar
 Schedule posts
 Track what works

9. Save & Source
•Flipboard
•Swayy
•Pocket

10. Try new things
… see what works
Giphy
Memeful
Infographics from Hub Suite

11. Media calendar

12. Schedule your posts
• Wordpress
• Buffer
• Hootsuite

13. Track
Test different content, formats and
styles. Evaluate with Parse.ly or
Google Analytics

14. 5. Encourage Sharing
• Create exclusive content
• Appeal to a higher cause
• Throw a contest
• Create useful content

15. Questions?