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Media Habits<br />MCDM / The Any Screen Agency / Comm 597 <br />Summer Qtr 2011<br />Linda Jacobson<br />

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7/16/2011<br />Media Habits<br />2<br />

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Who<br /> Deborah<br />Tony<br /> Lauren<br />Debbie<br />Age: 54<br />Occupation: Technical Support Analyst <br />Profile: Creative maven, intelligent artistic, single, love movies and art<br />Age: 52<br />Occupation: Software Test Development Engineer <br />Profile: Music loving, Mid-western born<br />Age: 13<br />Occupation: Student <br />Profile: Easy going, outgoing<br />Age: 46<br />Occupation: Marketing Consultant<br />Profile: Working mom of 3 kids, work in fast-paced environment, juggling work and kids<br />7/16/2011<br />Media Habits<br />3<br />

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12 Questions<br />What devices do you use?<br />Which OS/platform?<br />How much time do you spend on each device?<br />How does each device that you use fit into your life?<br />How do devices define who you are?<br />Do you download movile apps onto your cellphone?<br />What device “mediums” do you use to be entertained (broken down by time by device)?<br />Where do you get your news?<br />What device do you use to listen to music?<br />What channels do you use to watch videos?<br />What video games do you play?<br />What social games do you play online?<br />7/16/2011<br />Media Habits<br />4<br />

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How do devices define who you are?<br />Deborah: I could not live without devices. <br />Tony: I could not live without devices. I recently purchased a smartphone (Android) and use my phone more and more for entertainment and keeping in touch with friends and family via texting and email. I listen to music and play games like Bejeweled.<br />Lauren:<br />I don’t think I could live without technology and media because they are just so easy to use, <br />they’re always accessible. [Side note from Lauren’s mom: As her mother I know that she can’t live <br />without them…It’s also how she communicates with her friends all the time, all day long. <br />I don’t think she realizes that.]<br />Debbie: I could not live without devices. How I feel depends on the day. I want devices to simplify my life. But the more they “do” the more complicated they (devices) become. For example, for my phone it takes 3 steps to turn on when it used to only take 1 step. But, I can access/do more things: email, internet and .make a call.<br />7/16/2011<br />Media Habits<br />5<br />

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Stats<br />4 of 4 have notebooks(laptop); 3 of 4 have smartphones<br />4 of 4 have Windows-based devices; 1 of 4 has Android phone<br />3 of 4 spend over 20 hours per week on computers; 2 of 4 spend at least 10 – 20 hours on their smartphone<br />4 of 4 use their devices for work, same for fun/play<br />4 of 4 say they could not live without devices<br />2 of 4 download mobile apps (FB, Twitter, Tag, Solitaire)<br />Of all devices, computers have remained consistent as medium used for entertainment; Smartphones increased in use over past year<br />3 of 4 get their news from their computer; 2 of 4 also get news from their smartphone<br />4 or 4 use radio to listen to music<br />4 or 4 got to YouTube for videos<br />2 of 4 play online games<br />7/16/2011<br />Media Habits<br />6<br />

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Trends<br />Increased use of smartphone and computer for entertainment<br />Debbie: I can find more online then ever before. Browser speed is better on phone; there is more stuff on the phone than ever before<br />Deborah: A year ago, I could not live without tv. Now, tv is not part of my life. All computer, would die without it. If something happens to my computer I go to library to use their free computers to get news, entertainment, email to stay connected to family and friends. Will soon sign up for FaceBook– I have 2 sisters that only post info on FB. Need to get connected so don’t miss out on family news. <br />7/16/2011<br />Media Habits<br />7<br />

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Conclusions<br />Smartphones and apps will continue to grow<br />As browser speeds increase, more will use smartphone and computers (laptop, tablets) for entertainment.<br />7/16/2011<br />Media Habits<br />8<br />

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Addendum<br />7/16/2011<br />Media Habits<br />9<br />