A presentation delivered on 29 Jan 2013 to The Likeminded Network women's networking group in St Neots, Cambridgeshire. You can find out more about my (free) Twitter For Business e-course at TwitterForBusiness.net

1. Do you tweet?
……Twitter for
Business
Helen Lindop
Likeminded Network, 29 Jan 2013

2. A bit about me
BusinessPlusBaby.com
WomanPlusBusiness.com
HelenLindop.com
@HelenLindop @BizPlusBaby

3. Part 1 - Marketing
• (Very!) quick story of social media
• Using Twitter as part of your marketing strategy
• Tools and resources
• General tips and advice

4. Part 2 – Over to you
• Share your Twitter marketing triumphs 
• …and maybe the things that didn’t work so well?

5. Part 3- Twitter crash course for
beginners
Experienced tweep? Feel free to go network
instead… 

6. Part 1: Marketing

7. Quick story of social
media
• How it developed
• What that means for us as businesses/marketers

8. Twitter facts
• Started 2006, now has 500 million registered users
• Idea started off as a way of using text messages to
communicate with a small group
• "...we came across the word 'twitter', and it was just
perfect. The definition was 'a short burst of
inconsequential information,' and 'chirps from birds'.
And that's exactly what the product was." – Creator
Jack Dorsey

9. Twitter and your
marketing strategy
• Beware of the social media hype
• OK to just play at first, but then you should get
strategic.
• Questions:
o Are my customers/competitors /complementary businesses here?
o Is this suited to the way my business works?
o What content can I send out that is useful, entertaining, of value?
o Do I actually have a marketing strategy in the first place?!

10. Twitter and your
marketing strategy
• Who do I want to reach and how/why?
o Direct to individual customers
o Peers and other connectors
o Get prospects on your mailing list, continue to build a relationship with
them, then sell to them when the time is right.
o Raise awareness of your brand
o Research
o Customer support

11. How to use Twitter for
business
• Allow people to get to know you/get to know
others
• Reach out to new people
o Use search to find them and introduce yourself
o Follow ‘friends of friends’
o Follow leaders in your industry
o Follow influential local people – newspapers etc
o Retweet their stuff
• Ask and answer, be helpful

12. Productivity and tools
• Social media can suck up a lot of your time, here
are some tools to help…
o Hootsuite and Tweetdeck
• ‘Dashboard’, easily see saved searches, analytics, schedule tweets,
shorten links
o Social Oomph (and others)
• More features than Twitter alone, autofollow
o Buffer
• Sends tweets out through out day.
o Time management e.g. ‘just 10 mins a day’. Keep your marketing strategy
in mind.

13. More tools and
resources
• Tools
o Untweeps.com – get rid of followers who are no longer tweeting
o Doyoufollow.com - unfollow people who don’t follow you back
o Twitterfeed.com – updates Twitter when you publish a blog post (and
more)
o TONS more (but beware of wasting time)
• 30 Day Twitter Challenge – Nikki Pilkington (ebook)
• Blogs: Social Media Examiner, Mashable, Hubspot

14. Quick tips and advice
• Schedule tweets or not?
• Handling multiple platforms (Twitter and Facebook
and YouTube and Pinterest and LinkedIn and…)
• Check your bio regularly
• Secure password, watch out for hackers
• Go further…use it on your mobile, use pictures
• Any more?

15. Part 2: Over to you

16. Part 3: Twitter crash
course

17. Contents
• Help!
o ‘Twitter Basics’ section in Twitter’s help
o There is a business section, but the emphasis is on paid advertising
https://business.twitter.com/
• Set up an account
• Follow me (I’ll follow you back!)
• Send a tweet
• Retweets
• #Hashtags
• Search

18. Contents
If you’d like me to, I can also cover…
• Lists
• A quick tour of Hootsuite
• Shortening links
• Anything else you’d like to know?