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#GivingTuesday Australia 2016 - Sample press release

Sample press release

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#GivingTuesday Australia 2016 - Sample press release

  1. 1. 2016 COMMUNICATIONS TOOLKIT SAMPLE PRESS RELEASE Contact: [CONTACT NAME] [CONTACTORGANISATION] [PHONE] [EMAIL] [INSERT ORGANISATION NAME] Joins the Global #GivingTuesday Movement Pledges to [INSERT CAMPAIGN DETAILS] [INSERT LOCATION] [INSERT DATELINE] – [INSERT ORGANISATION NAME] has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organisations to encourage philanthropy and to celebrate generosity worldwide. INSERT ACTUAL PROJECT/DONATION PLATFORM HERE. Occurring this year on November 29, #GivingTuesday is held annually on the Tuesday after Thanksgiving (in the U.S.) and the widely recognised shopping events Black Friday and Cyber Monday to kick-off the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes theysupport. [MORE DETAILED INFORMATION ON WHY YOUR ORGANISATION JOINED #GIVINGTUESDAY AND DETAILS OF YOUR #GIVINGTUESDAY INITIATIVE INCLUDING GOALS, PARTNERS AND PAST #GIVINGTUESDAY SUCCESS, IF APPLICABLE] [INSERT QUOTE FROM PARTNER ORG. SPOKESPERSON] 92Y − a cultural center in New York City that, since 1874, has been bringing people together around its core values of community service and giving back − conceptualized #GivingTuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. Connecting Up, the premier technology and resource provider to not-for-profit organisation, has been driving the movement in Australia and New Zealand since 2013. In 2014, the third year ofthe movement, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7million impressions on Twitter, with its eponymous hashtag mentioned 698,600 times. Since 2012, online giving on the Tuesday has increased more than four- fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation. Those who are interested in joining [INSERT ORGANISATION NAME]’s #GivingTuesday initiative can visit [INSERT SPECIFIC #GIVINGTUESDAY LANDING PAGE ADDRESS IF AVAILABLE]. For more details about the #GivingTuesday movement, visit the #GivingTuesday website (, Facebookpage ( or follow @GivingTuesAus and the #GivingTuesday hashtag on Twitter. About [INSERT ORGANISATIONNAME] [INSERT ORGANISATION BOILER PLATE]