7 habits of highly successful companies (2014)

COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Marc Jadoul ( @mjadoul)
Berlin, 27 March 2014
HABITS
OF HIGHLY SUCCESSFUL COMPANIES7

2
LIKE A CHILD CHASING A
MONARCH BUTTERFLY ON
A WINDY DAY, BUSINESS-
TECHNOLOGY EXECUTIVES
HAVE BEEN PURSUING
ROI AS IT FLUTTERS
TANTALIZINGLY WITHIN
THEIR REACH.
THEY JUST NEVER SEEM
TO QUITE CAPTURE IT.
“Business Technology: ROI Is In The Eye Of The Beholder”
Brian Gillooly, Editor-in-Chief, Information Week (2002)

3
OF CEOs SAY TECHNOLOGICAL
ADVANCES WILL TRANSFORM THEIR
BUSINESS OVER THE NEXT 5 YEARS.
PWC US CEO Survey, January 2014
86%
3

4
WHAT IF WE CHANGED OUR VIEW ON TECHNOLOGY?

5
ABOUT ME
IC TECHNOLOGIST MARKETER
SOCIAL BUSINESS
ADVOCATE

6
METHODOLOGY
HABITS APPLIED BY
HIGHLY SUCCESSFUL COMPANIES.7
IT decision makers + senior executives + technology workers + technology students
Interactive
online diary
(N=400)
In-site
interviews
(N=25)
Quantitative
online study
(N=3,173)
Source: Alcatel-Lucent, 2012 ~100

7
#1
THEY PUT
HIGH-END
MOBILE
TECHNOLOGY
IN THE HANDS
OF THEIR
EMPLOYEES.
7

8
Source: Alcatel-Lucent, 2012
TOP
EARNERS
ABOVE
AVERAGE
TREADING
WATER
DOWNWARD
SLIDE
FAILING
COMPANIES
4G LTE
SMARTPHONE 49% 34% 33% 31% 31%
TABLET 45% 31% 27% 27% 24%
2G/3G MOBILE
OR SMARTPHONE 50% 44% 43% 44% 35%
LAPTOP
COMPUTER 74% 68% 72% 70% 70%
AVERAGE 55% 44% 44% 43% 40%

9
#2 THEY LEVERAGE
THE EMPLOYEES’
PERSONAL
TECHNOLOGY.
9

10
71%
WORKERS USE
PERSONAL DEVICES.
47%
GEN-X AND GEN-Y
BRING APPS TO WORK.
PERSONAL TECHNOLOGY DOES NOT NECESSARILY
INCREASE THE COST OF IT SUPPORT.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Frontline workers
IT departments
More No change Less

11
#3 THEY USE IT TO EQUIP WORKERS
WITH USEFUL TOOLS AND DRIVE
A HEALTHY CULTURE.
11

12
EQUIP EMPLOYEES WITH
INNOVATIVE TOOLS, SERVICES
OR CAPABILITIES.
47%
OF THOSE WHO WORK
REMOTELY SAY THEY
ARE MORE PRODUCTIVE.61%
OF LARGE TOP EARNERS
SAY REMOTE WORK HAS
A POSITIVE EFFECT ON
CULTURE.
60%
74%
30%
Top earners Failing companies
OF TOP EARNER
EMPLOYEES CAN WORK
WHEREVER THEY CHOOSE.

13
#4 THEY SEEK OUT INSPIRING
LEADERS, NOT DRONES
WHO FOLLOW DIRECTIONS.
13

14
SUCCESSFUL COMPANIES MENTION CONFIDENCE,
LEADERSHIP AND INTERPERSONAL SKILLS
AS MOST DESIRABLE EMPLOYEE CHARACTERISTICS.
STRUGGLING COMPANIES STILL RECRUIT PEOPLE THAT
ARE GOOD IN FOLLOWING DIRECTION
AND THAT HAVE ANALYTICAL CAPABILITIES.
THEY ARE MORE LIKELY TO OFFER TECHNOLOGY TO SENIOR
LEADERS, RATHER THAN EQUIP THEIR FRONT LINE WORKERS
WITH THE TOOLS AND TECHNOLOGY THAT THEY MAY NEED.

15
#5
HR AND IT
COMMUNICATE
TO IMPROVE
CULTURE,
RECRUITMENT
AND RETENTION.
15

16
82%
67%
77%
70%
11% 13% 16%
3%
Cultural
gurus
Dinosaurs
% who say there is
a connection between
IT tools, services
and policies and
company culture
% who say there is
a connection between
IT tools, services and
policies and employee
recruitment or retention
% who say HR has
more influence
with regards to
technology decisions
than 3 years ago
% who say there is
a great amount of
communication
between business
leaders and IT
WHO’S DRIVING NEW TECHNOLOGY SOLUTIONS THAT
WILL HAVE A POSITIVE EFFECT ON COMPANY CULTURE?
HR 18% IT + HR 32% IT 41% Neither

17
#6 THEY UNDERSTAND
THAT EMPLOYEES
NEED TO TAKE BREAKS.
17

18
EMPLOYEES VALUE MORE THAN JUST MONEY:
TECHNOLOGY BENEFITS + IT POLICIES + NETWORK SPEED
ARE HIGHER VALUED BY EMPLOYEES THAN SALARY.
69%
54%
PERSONAL SURFING AND SOCIAL
MEDIA ARE VALUABLE BREAKS AND
BOOST EMPLOYEE PRODUCTIVITY.
Top earners Failing companies
84%
65%
Cultural gurus Cultural dinosaurs
COMPANY ALLOWS EMPLOYEES
TO ACCESS THE WEB.

19
#7
THEY HAVE FORWARD-
LEANING CULTURES
THAT BREAK FROM
THE NORM.
19

20
55%
OF TOP EARNERS
SAY THEIR
CORPORATE
CULTURE
IS VERY HEALTHY
THEY ENCOURAGE EMPLOYEES TO TAKE
CALCULATED RISKS WITHOUT FEAR OF
REPRIMAND IN THE EVENT OF FAILURE.
THEY DISPENSE REWARDS BASED ON CLEARLY
DEFINED MEASUREMENTS OF EMPLOYEE
PERFORMANCE, NOT SUBJECTIVE MANAGEMENT
EVALUATIONS.
THEY USE A DELIBERATE PLANNING PROCESS
TO ANTICIPATE FUTURE NEEDS.
THEY VIEW TECHNOLOGY AS A STRATEGIC
ASSET, CAPABLE OF DELIVERING COMPETITIVE
ADVANTAGE, AND OFFER EMPLOYEES THE
FLEXIBILITY TO WORK FROM WHEREVER AND
WHENEVER THEY CHOOSE.

21
21
www.elearnspace.org/blog/2003/09/08/fubinis-law/
1. PEOPLE INITIALLY USE TECHNOLOGY TO
DO WHAT THEY DO NOW — BUT FASTER …
2. THEN THEY GRADUALLY BEGIN TO USE
TECHNOLOGY TO DO NEW THINGS …
3. THE NEW THINGS CHANGE LIFE-STYLES
AND WORK-STYLES …
4. THE NEW LIFE-STYLES AND WORK-STYLES
CHANGE SOCIETY …
… AND EVENTUALLY CHANGE TECHNOLOGY.
FUBINI’S LAW

22
OF COURSE THERE ARE STILL A FEW THINGS
YOU COULD DO WITHOUT TECHNOLOGY …
Video: http://www.youtube.com/watch?v=rl3wWccjD4Y by Alcatel-Lucent

marc.jadoul@alcatel-lucent.com
www.linkedin.com/in/mjadoul
@mjadoul

7 habits of highly successful companies (2014)

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