The future of mobility
Mike Shaw, Director of Solutions Marketing, HP Software
@hpsoftware

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The mobile apps of 2020 will be
highly engaging but more importantly,
they will help humans.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
In order to help humans they will need help
themselves from back-end services.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
These services will know the habits and
preferences of the human they are serving.
And they will know the current situation
and what the human is trying to achieve.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Big data will be key to helping humans.

Big data will analyze what has happened
in the past, and what is
happening now, and from
this analysis it will
be able to help the
human.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
One of the key outcomes of this
big data analysis will be your own
“personal avatar”
“Imagine if you had your own personal attendant,
or avatar. This avatar is intelligent, and it has the
ability to communicate across the host of devices in
your mobile life. Regardless of what device you
pick up, the avatar is the entity that provides a
seamless experience.”
—Jeff Edlund, CTO of HP Communications and Media Solutions

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
SMART
DEVICES

But mobility is not just
about smart phones
and tablets.

road-side
sensors

cooking
kitchen
appliances

SMART
PHONES

smart
power

fire
sensors
shopping
displays
security
devices

parking
control

shopping
trolley

TVs
wearable
monitors

SENSORS

medical
robots
exercise
machines

automated
factories

It’s also about
connected smart devices
and sensors–the
“internet of things.”
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

house
control

TABLETS
poaching
sensors

cars

wearable
devices
smart
phones
By 2020, there will be
6 billion mobile phones
but 50 billion
connected smart
devices taking up
42% of the
mobile bandwidth.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Rick Smotan & Jennifer Ermitt: “The Human Face of Big Data”, Nov 2012

2020
42%
2013
33%

2005
11%

Machine generated data is
estimated to reach 42% of
mobile traffic by 2020
2020
127 exabytes

2010
3.8 exabytes

Mobile data
usage is going to
increase 33 times.
So that’s a 127
times increase in
“internet of
things” traffic.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

UMTS Forum, Mobile Traffic Forecasts, Jan 2011
SMART
DEVICES

We need to be able to
create the apps for and
manage the

kitchen
appliances

parking
control

shopping
trolley

performance
of these 50 billion
connected devices.

SMART
PHONES

smart
power

fire
sensors
shopping
displays

security
devices

road-side
sensors

cooking

TVs
wearable
monitors

SENSORS

medical
robots
exercise
machines

automated
factories
house
control

TABLETS
poaching
sensors

cars

wearable
devices
smart
phones

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Security will be a challenge too…
…6.5 billion BYOD mobile devices we can’t control
…50 billion remote, connected machines
…a juicier target to attack through better information
analysis.
6.58b

devices

48% of mobile applications
are currently susceptible
to unauthorized access

77%

3.4b

of mobile
applications
are currently
susceptible
to information
leakage

devices

2.3b

devices

2012

2015

2020

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

CISCO Internet Business Solutions Group, Internet of Things, July 2011
HP 2012 Cyberisk Report
Putting it all together…
Engaging apps
that help humans

Create knowledge
and insights
to help humans

Services that help deliver a
helpful and engaging experience

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
For more forward thinking like
this, join the conversation at
Enterprise2020.com

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Enterprise2020.com

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The future of mobility

  • 1.
    The future ofmobility Mike Shaw, Director of Solutions Marketing, HP Software @hpsoftware © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 2.
    The mobile appsof 2020 will be highly engaging but more importantly, they will help humans. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 3.
    In order tohelp humans they will need help themselves from back-end services. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 4.
    These services willknow the habits and preferences of the human they are serving. And they will know the current situation and what the human is trying to achieve. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 5.
    Big data willbe key to helping humans. Big data will analyze what has happened in the past, and what is happening now, and from this analysis it will be able to help the human. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 6.
    One of thekey outcomes of this big data analysis will be your own “personal avatar” “Imagine if you had your own personal attendant, or avatar. This avatar is intelligent, and it has the ability to communicate across the host of devices in your mobile life. Regardless of what device you pick up, the avatar is the entity that provides a seamless experience.” —Jeff Edlund, CTO of HP Communications and Media Solutions © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 7.
    SMART DEVICES But mobility isnot just about smart phones and tablets. road-side sensors cooking kitchen appliances SMART PHONES smart power fire sensors shopping displays security devices parking control shopping trolley TVs wearable monitors SENSORS medical robots exercise machines automated factories It’s also about connected smart devices and sensors–the “internet of things.” © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. house control TABLETS poaching sensors cars wearable devices smart phones
  • 8.
    By 2020, therewill be 6 billion mobile phones but 50 billion connected smart devices taking up 42% of the mobile bandwidth. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Rick Smotan & Jennifer Ermitt: “The Human Face of Big Data”, Nov 2012 2020 42% 2013 33% 2005 11% Machine generated data is estimated to reach 42% of mobile traffic by 2020
  • 9.
    2020 127 exabytes 2010 3.8 exabytes Mobiledata usage is going to increase 33 times. So that’s a 127 times increase in “internet of things” traffic. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. UMTS Forum, Mobile Traffic Forecasts, Jan 2011
  • 10.
    SMART DEVICES We need tobe able to create the apps for and manage the kitchen appliances parking control shopping trolley performance of these 50 billion connected devices. SMART PHONES smart power fire sensors shopping displays security devices road-side sensors cooking TVs wearable monitors SENSORS medical robots exercise machines automated factories house control TABLETS poaching sensors cars wearable devices smart phones © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 11.
    Security will bea challenge too… …6.5 billion BYOD mobile devices we can’t control …50 billion remote, connected machines …a juicier target to attack through better information analysis. 6.58b devices 48% of mobile applications are currently susceptible to unauthorized access 77% 3.4b of mobile applications are currently susceptible to information leakage devices 2.3b devices 2012 2015 2020 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. CISCO Internet Business Solutions Group, Internet of Things, July 2011 HP 2012 Cyberisk Report
  • 12.
    Putting it alltogether… Engaging apps that help humans Create knowledge and insights to help humans Services that help deliver a helpful and engaging experience © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 13.
    For more forwardthinking like this, join the conversation at Enterprise2020.com © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 14.
    Enterprise2020.com © Copyright 2013Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.