"Manifesto for a brave digital future", presented at Proximus Corporate University, Brussels (Belgium), September 2018

1. © 2018 Nokia1 <Document ID: change ID in footer or remove>
Manifesto for a
brave digital future
(in telecoms and IT)
Marc Jadoul @mjadoul
September 2018
© 2018 Nokia1

2. © 2018 Nokia2
“Prediction is very
difficult, especially
about the future.”
Robert Storm Petersen
Danish cartoonist, writer, animator, illustrator,
painter and humorist
2 © 2018 Nokia

3. © 2018 Nokia3
French artist Villemard depicted the year 2000 in 1910

4. © 2018 Nokia4
Let’s do the litmus test… (at t+18)

5. © 2018 Nokia5
Manifesto for a brave digital future (in telecoms and IT)
Sensors everywhere.
Every-thing connected.
Data is the new oil.
AI is the new electricity.
(Ro)bots will work for you.
The sky is the limit.
Digital is the new time.
5G is more than radio.
Forget the Negroponte switch.
Automate or die.
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“The future is here,
it's just not widely
distributed yet.”
William Gibson
Canadian science fiction author,
introduced the term “cyberspace”
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7. © 2018 Nokia7
Sensors and actuators embedded everywhere
(*) Components of the Fitbit Flex2: 3-axis accelerometer, vibration motor; (**) Sensors in the Samsung Galaxy S9: Iris, fingerprint, pressure,
rotation, light, proximity, gravity, magnetic field, motion, acceleration, step detector, gyroscope, geomagnetic rotation, Hall sensor, heart rate;
(***) Sensors in today’s cars: air–fuel ratio, blind spot monitor, crankshaft position, curb feeler, defect detector, engine coolant temperature, Hall
effect sensor, manifold absolute pressure, mass flow, oxygen, parking sensors, radar gun detector, speed, throttle position, tire-pressure,
torque, transmission fluid temperature, turbine speed, variable reluctance, water-in-fuel, water-on-windshield, wheel speed, etc.
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Every-thing connected !?!

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Use cases: IoT applications
Asset inventory, health,
tracking, surveillance
Business model, product,
and service innovation
Data center monitoring and
predictive IT maintenance

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Data is the new oil
Sensing
Monitoring
Analytics
Learning
Control

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AI is the new electricity
© sandserifcomics

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AI is a creature with many heads (and with many tails too)
Supervised
Unsupervised
Reinforcement
Machine Learning (ML)
Content Extraction
Classification
Machine Translation
Question Answering
Text Generation
Natural Language
Processing (NLP)
Expert Systems
Vision
Speech
Planning
Robotics
Image Recognition
Machine Vision
Speech to Text
Text to Speech
Deep Learning
Artificial
Intelligence
(AI)

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“Pretty much anything
that a normal person
can do in less than
one second, we can
now automate with AI.”
Andrew Ng
Chinese English AI pioneer,
co-founder of Google Brain and Coursera,
former chief scientist at Baidu
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AI versus the human brain: it’s still a tie
Humans are stronger –
in the absence of data
or when applying
learnings from multiple
fields is necessary.
Humans are very
good, but machines
might be superior
with topics that
humans are not
taught to manage.
Humans may
become pretty good
via practice. In some
areas machines can
be superior.
Machines are
superior. No human
can digest the same
amount of data.
Lots of dataLittle data
Cognitively
quick
Cognitivelytime
consuming
Who’s better,
Eden Hazard or
Kevin De Bruyne?
How do I
apply Sun Tzu
in business?
Are we under
cyber attack?
Is this a good
strategy?
What breed
of cat is this?
Is this a cat? 这是一只猫吗？
Is this
cancer?
Is this
fraudulent?
Will he repay
the loan?
Will he click on
this link?
Both can be good
Machines are better
Humans are better
“sophistication”
“brute force”

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Use cases: cognitive analytics and AI
Crowd analytics Customer experience
and (proactive) care
Customer insight
for personalisation

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Not all (ro)bots are created equal
Roof Alexa Pepper
Kuka SpotMini Sophia

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UAVs evolving from warrior drones to smart robots in the sky
Past Today Coming up
Mainly used by the military
for investigation, observation,
spying, attack, warfare, …
Used by civilians for
photography, agriculture,
engineering, logistics, …
Insect-like, intelligent,
cooperative nano, micro and
macro UAV swarms
“Remote controlled
miniature planes”
“Assist to do the
impossible or reach the
unreachable”
“UAVs will blend
into our lives”

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Use cases: UAVs in telecoms
Tower inspection Emergency connectityLOS 3D network planning
and radio equipment delivery

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Interacting in digital space
Web UI Chatbot AR VR MR
Info search
and retrieval
Dialog with a
virtual entity
Digital overlay to
the real world
Fully immersive
environment
Virtual and real
world interact
Complexity
(technology)
Low Low Medium High High
Efficiency
(interaction)
Very low Low Medium High High
Variety
(applications)
Very high Medium Medium High Medium

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Use cases: chatbots, AR and VR
Expert support for engineers,
NOC, helpdesk, end-users
Digital twin navigationAugmented asset info

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Digital is the new time
Before Digital MOT After
A “moment of truth” is the moment when a customer/user
interacts with a brand, product or service to form or change
an impression about that particular brand, product or service.

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Example: digital experience is an essential component of
Uber’s business model
Smartphone app, anytime and ‘anywhere’
Enter destination on a map, choose car options
Upfront driver info, arrival time and cost estimate
No language hassle with the driver
Track ride progress and ETA in real time
Easily change plans/destination (when needed)
No cash or credit card (reader) needed
Automatic ride report and receipt delivery
Rate the driver and your customer experience

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(buy/subscribe now)
Use cases: digital moments of truth in your customers’ life
Home, stadium,
event, … experience
Service desk interactions
(or not needing them…)
Purchase, activation,
and (self) installation

24. © 2018 Nokia24
5G can make it all happen
10 years
on battery
100 Mbps
whenever needed
Ultra reliability
10-5 E2E outage
1,000,000
devices per km2
10,000
x more traffic
M2M
ultra low cost
>10 Gbps
peak data rates
<1 ms
radio latency
Inherent security
5GMassive
machine
communication
Extreme
mobile
broadband
Critical
machine
communication
Network slicing
Zero
mobility interruption

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Forget the Negroponte switch (1980s)
wireless
wired

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5G is more than radio
Revenue streams Time-to-market Customer experience Operational efficiency

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Network slicing will change your business and your operations
Network on demand
DSP selling business slices
Customers buying digitally
Focus on enterprises
1,000s of business slices
E2E with AI-driven closed loops
Digital platform approach
Network plan and build
CSP selling connectivity
Customers buying manually
Focus on consumers
Custom enterprise services
Dispersed OSS, BSS & analytics
Software products approach
Today 5G era

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Software is the new hardware: automate or die!
Connected
intelligence
Digital operations
Digital network
Digital experience
From network centric to
customer centric operations.
Software-based, cloud-native,
AI/ML powered, and closed-
loop automated platforms to
manage complexity, increase
agility, and reduce TCO.

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Use cases: software & automation in telecoms
Self-organizing networksSDN and SD-WAN Fullfilment and assurance

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One more thing: digital trust can make or break your brand
Cyber security BlockchainPrivacy and identity
Blockchain has the
potential to be for
‘value’ what the
Internet has been for
‘information’.
— Deloitte
The fact that telcos are not
reporting more incidents
suggests that old security
models in use may be
ineffective against today’s
sophisticated attackers.
— PWC
Treating personal data as a
currency, and its exchange as
a transaction, helps businesses
to move past the perceived
conflict between privacy and
offering personalized services.
— Accenture

31. © 2018 Nokia31
“The best way
to predict the
future is to
invent it.”
Alan Kay
The real inventor of windows
31 © 2018 Nokia