"Full Speed Ahead for Connected Cars", presented at the Westminster eForum on Smart Living, London, December 2013

1. FULL SPEED AHEAD FOR
CONNECTED CARS
Marc Jadoul
Strategic Marketing Director
London, 11 December 2013
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

2. A BROAD SPECTRUM OF USE CASES = NO ONE-SIZE-FITS-ALL
MANUFACTURERS
& SERVICE CENTRES
DRIVERS &
PASSENGERS
BUSINESS, LOGISTICS
& TRANSPORTATION
2
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POLICE, SECURITY &
FIRST RESPONDER
LOCAL TRAFFIC
AUTHORITIES

3. A RAPIDLY GROWING MARKET
€ 45,000
TELECOM
SERVICE
PROVIDERS
€ 40,000
(millions)
€ 35,000
€ 30,000
€ 25,000
TELEMATICS
SERVICE
PROVIDERS
€ 20,000
€ 15,000
HARDWARE
€ 10,000
€ 5,000
IN-VEHICLE SERVICES
€0
2009A
2010A
2011A
2012A
2013E
2014E
Source: Business Insider, March 2013
3
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2015E
2016E
2017E
2018E

4. WHEN NETWORK-CENTRIC MEETS DATA-CENTRIC
BIG
M2M
DATA
COMMUNICATIONS
4
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5. MANY “CAR-TO-X” CONNECTIVITY SCENARIOS
car-to-smartphone
car-to-business
car-to-infrastructure
car-to-car
car-to-service
car-to-home/office
car-to-content
5
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6. NOT ALL SERVICES HAVE THE SAME NETWORK BEHAVIOUR
FREQUENCY
OF USE
BANDWIDTH /
DATA VOLUME
BUILT-IN
CONNECTIVITY
BROUGHT-IN
CONNECTIVITY
Maybe never
Mininal / a few
hundreds of bytes
Built-in
Voice
+ 2/3/4G data
A few times
per month
Minimal / a few
Kilobytes
Built-in
SMS
or 2/3/4G data
Up to several
times per day
<2 Mbps / a few
Megabytes
None
2/3/4G data
Up to several
times per day
<5 Mbps / a few
Megabytes
None
GPS
+ 2/3/4G data
Irregular, long
rides with the kids
~10 Mbps /
Gigabytes
Wi-Fi, Mirrorlink
or none
4G
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7. CHALLENGES & OPPORTUNITIES AHEAD (NON-EXHAUSTIVE LIST)
TELECOM NETWORK
Spectrum, coverage, capacity, small cells, …
M2M PLATFORMS
Common ‘horizontal’ platforms, APIs and marketplace
DEVICE MANAGEMENT
OTA provisioning, activation, software updates, …
STANDARDISATION
Built-in vs. brought-in connectivity, one SIM card for all, …
GLOBALISATION
Global coverage and international service roaming
ECO-SYSTEM
Open innovation model, with many stakeholders
MONETISATION
Who (re)sells, who bills and who pays for what?
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8. marc.jadoul@alcatel-lucent.com