The document discusses the need for service providers, application developers, and enterprise users to create a collaborative ecosystem that enhances user experience through smart networks and APIs. It highlights the growing demand for network assets, such as bandwidth management and quality of service, by developers and the importance of meeting SLAs for business-critical applications. Additionally, the document emphasizes that innovative network capabilities can transform enterprise communication and improve productivity, especially in video conferencing.

1. UNLOCKING NETWORK POTENTIAL
CREATING VALUE FOR SERVICE PROVIDERS,
APPLICATION DEVELOPERS AND ENTERPRISE USERS
Marc Jadoul
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

2. IT TAKES THREE TO TANGO
smart smart smart
NETWORKS APPLICATIONS DEVICES
SERVICE SOFTWARE
PROVIDERS DEVELOPERS END-USERS
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3. CREATING A WIN-WIN-WIN ECOSYSTEM
Communication • Collaboration • Convenience
END-USERS SOFTWARE
DEVELOPERS
smart
NETWORK
• Access to
network
• Experience enablers
• Quality • APIs
• Security
• Cost
SERVICE PROVIDERS
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4. END-USERS WANT (AND DESERVE)
BETTER AND MORE…
USER EXPERIENCE CoS levels used/wanted
100%
10% 11%
72%
90% 4%
want single 80% 12%
9%
sign-on 70% 20%
Don't know
11%
6 or more
60%
13% 9% 5 levels
frustrated with 50%
62%
14%
10% 4 levels
video delays 40%
11% 3 levels
and freezes 30%
2 levels
20% 37% No CoS
30%
10%
willing to pay 10%
56%
0%
premium for per-app 2010 2012
bandwidth control
QUALITY OF SERVICE
Source: Alcatel-Lucent primary research
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5. MEETING SLA EXPECTATIONS FOR
BUSINESS-CRITICAL APPLICATIONS
Enterprise
SLAs
CLOUD
SERVICE
Application DELIVERY
centric
APPLICATION
AWARENESS &
Requires network
ASSURANCE intelligence and
efficiency to
Virtual
VIRTUAL meet application
Private
PRIVATE
Network
NETWORKS
SLA expectations
centric
Service
WAN provider Trusted ICT partner Provider role
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6. EXAMPLE: BELGACOM EXPLORE
http://prezi.com/ovvczjhrqgf9/explore-the-next-gen/
From transporting bits & bytes to an
” application aware ‘smart’ network
Tom Wuyts, Director Product Management WAN, Internet & Security, Belgacom
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7. PUBLIC CLOUD IS NOT GOOD ENOUGH
FOR CRITICAL ENTERPRISE USE
Amazon outage casts a cloud
over cloud computing. — msnbc.com, 25 April 2011
ELASTICITY
Availability Outage per Year FLEXIBILITY
Google cloud 99.9% 8.76 hours PREDICTABILITY
Amazon cloud 99.95% 4.38 hours SECURITY
Carrier cloud 99.999% 5.26 minutes DYNAMIC PRICING
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8. OPEN APIs
GROWTH IS ACCELERATING
Total APIs over time
3000
9 months
18 months
2000
8 years
1000
Internet Social Mapping
Reference Tools Telephony
Shopping Financial Enterprise
0 Search Music Messaging
’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 Video Photo Travel
Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
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9. MOST WANTED NETWORK ASSETS
BY APPLICATION DEVELOPERS
Network APIs requested by developers
Bandwidth management 25,50%
QoS & reliability 19,60% 51%
of application developers are
Subscriber 15,70% willing to pay for or to share
profiles
revenue on QoS and bandwidth
Identity management capabilities
13,70%
management
Scalability 11,80% 87% | 78% | 57%
large | medium | small
% of respondents enterprises would sign up
for rich service offers,
relying on these features
Sources: Heavy Reading, Shenkan & Associates, Alcatel-Lucent research
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10. TRANSFORMING THE NETWORK
INTO AN INNOVATION PLATFORM
Billing & payment
Location &
network presence Secure identification
& authorization
Numbering
& addressing CARRIER Subscriber, device
NETWORK & application profiles
ENABLERS
Call & session FOR NEW
BUSINESS
handling Device & SIM
APPLICATIONS
management
Analytics
QoS enabled
services
Reliable network
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11. EXAMPLE: INTERNET RETAIL
50-70% of drop-off due to
initial registration process!
Secure identification Call & session
& authorization Billing & Reliable handling
payment network
Subscriber, device (Contact center)
& application profiles
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12. ANOTHER EXAMPLE:
ENTERPRISE VIDEO
Expected benefits from video conferencing
Lower travel budgets
Improved productivity
Workforce mobility 30% of heavy
Global collaboration
users experience
Staff/exc availability
Executive sponsorship savings of
Lower solution cost
Lower connectivity cost
1 day per
Lower management cost week.
Improve performance
Vendor financing Even non-users
Other believe video
Not sure
communications
0% 20% 40% 60% 80% will save them
Percentage of respondents 1 hour per
week
Sources: Gartner, Ipsos Mori, Alcatel-Lucent
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13. TODAY’S VIDEO SOLUTIONS ARE
NOT EXPLOITING THE FULL POTENTIAL
End-user experience
TELE-
Rich
PRESENCE
ROOMS
(WEB-BASED)
LEGACY
Poor
CONFERENCING ON PC
VIDEO
CONFE-
RENCING
€€€ €
Required enterprise investments
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14. BENEFITING FROM VIDEO ENABLERS
IN THE CARRIER NETWORK
VIDEO PROCESSING
Blending, backgrounds, overlays, visual effects, …
MULTI-SCREEN
Content rendering and delivery to thin clients
VIDEO
ENABLERS
VIRTUAL DIRECTOR
Speech, image and motion analysis & visual impact
QUALITY OF SERVICE
Service prioritization and bandwidth optimization
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15. IMMERSIVE COMMUNICATION
(VIDEO)
http://www.youtube.com/watch?v=HlxIWmA4pMk
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