The document provides an evaluation of a production process by James Cooper-Abel. It summarizes the strengths and weaknesses of his research, planning, time management, and products. Key strengths included thorough research, clear planning layouts, and managing to complete most work on time. Weaknesses included some redundant interview questions and not planning designs for all products initially. Peer feedback suggested emphasizing less logos in designs and changing the news page background color for better readability.

1. Evaluation
James cooper-abel

2. Production Process Evaluation

3. Research
Strengths
• One strength of my research were the amount of
reference products I had for research as it allowed me to
have a clear understanding of what industry standards I
needed to follow and what I could do differently to allow
my product to stand out among existing products.
• Another strength of my research was the audience
research in which I got a clear understanding of what my
audience expect from me and my products and what
age group they're in so I can twick my design to fit that
age groups preferences.
• A final strength of my research was the interviews as I
feel it gave me a more in depths perspective on what my
audience wants and expects to find in my products.
How my research affected my products
The way my research helped my product was by giving me
an understanding of how it needed to set my colors out
what art style my designs would take ad what products were
more popular to make and focus on.
Weaknesses
• One weakness of my research would be that I may have
done too many interviews which lead to wasted time
which could have been for used for production time.
• Another weakness of my research would be that some
questions I asked in the audience questionnaire may
have been too similar to one another.
What I could have done better and how it
would effect my products
A change I could have made to my research would have
been to only do three interviews which would have allowed
more production time which would have allowed me to do
the poster design.

4. Planning
Strength
• One strength of my planning was the how I set out ever
design option I was deciding to use in my products from
the color designs to font and image design.
• Another strength I feel my planning had was in the
design layout as I feel they give a clear picture of what I
planning to do with each product
• A final strength of my planning I feel were my
contingency plans as I feel I was able to cover every
problem I would encounter during this project and how I
would be able to deal with them.
How my planning helped my products
The way my planning helped me was by giving me a good
base for how I wanted my product to look allowing me to
get my designs done as quickly and efficiently as possible.
Weaknesses
A weakness I could state with my planning was that for
some product I did I didn’t do layout plans for so the web
page and the mug because I though I wouldn't be doing
them so when I did make them, I improvised the designs.
What I could have done different and how it
would have effected my product
What could have done different would have been to do
layout design for the web page and mug design and the
effect I would have had would be that the look of the mug
design and news page design may have looked different to
the way they look now.

5. Time Management
• I felt I was able to manage my time well as I was able to get most of the
work for this project done the only one being the poster design but most
of other work was able to be completed in time, however I do believe my
project would have been better if I had more time.
• What I would have done if I had more time to produce my work, I would
have done work for the poster design in which I would have redone the
design I did for the magazine front cover in a previous project in which I
would have redraw each character and the background to look more
professional and up to industry standards.

6. Technical Qualities
Similarity's
• One similarity between my products and the existing
ones is that each design has an image related to the
game it is representing.
• Another similarity is that most use simple color schemes
using very little detail color.
• A third similarity is that both my designs and existing
one-use logos from different factions from their
respective game franchises.
• A final similarity is that both the existing hoodie design
and my shirt design have characters from their
respective game franchises.
Differences
• One difference between my product and the existing
product is that the art style for the existing hoodie
image design has a realistic look to it whilst my shirt
design has an anime look to it.
• Another difference is that the existing product image
design are more based in sci-fi whilst mine is medieval
fantasy
• A final difference is that the existing hoodie has the
image design on the front whilst mine has it on the back.

7. Aesthetic Qualities
Strengths
• One strength of my work was the
way I made the logo for each faction
as I feel that each design is simple,
unique and standout among each
other and represent each faction
through their design.
• Another strength of my work was
the shirt design as I was able to stick
to the image theme which was
anime.
• A final strength of my product would
be that news in which I have been
able to have what was expected
from a news page from a title to the
main article to the advertisement for
games and other stories.
I believe my work looks fantastic and
creative and would attract a large
audience with the simple yet sleek
design to the vibrant colours used.
Weaknesses
• One weakness of my products is
that the design I did for the shirt
mug and cap design are both logo
which could bee seen as
oversaturated.
• Another weaknesses is that the
background color I did for news
page which was dark grey, and the
article letters are black so it may
be difficult for the viewer to read
the article.
What I would improve would be that I
would change color background of
the news page to make it easier for
the view to read the article and the
way I would do this is by selecting
another color that black stand out
more against and use the paint
bucket tool to pain the background
that color.

8. Audience Appeal
I feel that I have appealed to my target audience through my use aesthetically pleasing designs
and colors one specific bit being the style I chose for the shirt design as many people voted that
they liked more cartoony design than realistic ones which is why the shirt design art style is
anime another appealing aspect was that I was able to do the shirt, hoodie and cap design due
to real life circumstances as originally on the questioner the hoodie option won out but due to
me not being able to dedicate time to the behind the scenes video due to real life events I was
able to dedicate that time to do all three appealing to all three audiences.

9. Peer
Feedback

10. Feedback 1
• What did you like about the product?
– I liked the aesthetics look of the product as the anime inspired
image on the shirt design which really drew me in.
– I liked the usage of colours used for each product as I feel they
really draw people in.
– I like the web news page as It felt like a real news page with
secondary stories for other articles and advertisements.
• What improvements could have been made to the
product?
– What could have been improved to make the product better
would be to do more different designs like another character
image or object image instead of the oversaturation of logo
design.
– Another improvement I would make to the product would be to
change the background colour of he news page its hard to read
the text.

11. Feedback 2
• What did you like about the product?
– I liked the usage of bright colours for some products and darker
colours for others as I feel they help draw in their intended audience.
– Another thing I liked about the product was the way the logo for each
faction as each image used in the logo tells what each faction is about
which I found myself really appreciating.
– A final thing I liked about the product was the news page a It felt like
an actual gaming news page.
• What improvements could have been made to the product?
– A improvement I would have mad to the product would be to change
the background colour for the news page as the text was hard to read.
– Another improvement I would have made to the product would have
been not to do many logo designs for the product images

12. Feedback 3
• What did you like about the product?
– One thing I liked about the product was the simplicity of the designs.
– Another thing I liked about the product was the colour usage as I feel
that it catches the eye of the observer quite well.
– A final thing I liked about the product was the way the news page was
set out with advertisement secondary article and the main story
making it feel like it was the real deal.
• What improvements could have been made to the product?
– One improvement I would make to the product would be to change
the back ground colour of the news page as I was difficult to read the
story.
– Another improvement I would make would be to emphasise less logos
when doing image design for products.

13. Peer Feedback Summary
• What do you agree with from your peer
feedback?
– That I need to emphasise logo less when doing
design images.
– That the aesthetic of the designs were done well.
– The usage of colours.
• What do you disagree with from your peer
feedback?
– That the news page felt real.

14. Peer Feedback Summary
The changes I would make to my products based on
feedback would be to redo some of the image design
on some products and the reason for this that nearly
every product design I did was a logo which can seem
repetitive and boring.
Another change I would make to my product based
on feed back would be to change the background
color of my news page and the reason for this is that
when trying the read the black letter over dark grey
background is quite difficult especially at a distance
compared to reading it over a more brighter
background it would be more easier.