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7 Key Elements to
Include in Your
Learning Strategy
WHAT WE’LL COVER:
1. Why you need a learning strategy.
2. The 7 key elements to include.

BIZLIBRARY.COM
If we just put a great employee

training program together, the
employees will love it!
5 Barriers to Effective Learning
Charles Jennings

Barrier 1: Efficiency
Barrier 2: Inertia
Barrier 3: Convenience
Barrier 4: Training Mindset
Barrier 5: Manager Engagement
Why You Need a Learning
Strategy?
Organizations with a strong learning culture significantly
outperform their peers…

Innovation

Productivity

Time to
Market

46%

37%

34%

More likely
to be first to
market

Greater
employee
productivity

Better
response to
customer
needs

Quality

26%
Greater
ability to
deliver
“quality
products”

Skills for the
future

Profitability

58%

17%

More
prepared to
meet future
demand

More likely
to be
market
share
leaders

BERSIN BY DELOITTE 2012
1.Alignment with organizational goals.
2.Awareness of organization’s current

learning culture.
3.Needs analysis.
4.Content strategy.
5.Evaluation and success criteria.
6.Marketing and communication strategy.
7.Measurement of business impact
strategy.
1. Alignment
• The process of
adjusting parts so
that they are in
proper relative
position.
• Understanding of
organizational
purpose and goals.
Alignment
• The process of
adjusting parts so
that they are in
proper relative
position.
• Understanding of
organizational
purpose and goals.
2. Learning Culture
• Is learning embedded
into workflows?
• Commitment to
continuous
improvement?
• Senior leaders and
managers are critical.
Elements of a Learning Culture
1.

Holistic thinking

2.

Integrated learning

3.

Capacity for change
and improvement

4.

Focus on collaboration

5.

Personal commitment
• The desired state of
performance.
• The current state of
performance.
• The skill, knowledge
and/or competency
gaps.
Determine the keys areas for which
learning resources can be aligned
to support…

•
•
•
•
•

Department background
Company’s business objectives
Industry/marketplace
Current/future challenges
Achieving success criteria
4. Content Strategy

•

When and where do
you employees
need resources?

•

Video, social and
mobile.
Content Strategy
• Training linked to
performance.
• Linked to
knowledge, skill
and competency
gaps.

• Delivered and
accessible at the
time of need.
LEARNING MUST BE JUST IN TIME AND
JUST FOR ME.

Michael Rochelle,
Chief Strategy Officer, Brandon Hall Group
5. Success Criteria
• What will success
look like?
•

How will we know?

• Key performance
indicators .
Quantifying Questions
BUSINESS NEED

QUANTIFYING QUESTIONS

Increased revenue

Buy how much? In which
areas?

Improved quality

Improved how?

Reduction in turnover

What percentage reduction?

Improved morale

Improved how?

More satisfied customers

In what way?
6. Marketing and Communication
• Inform, motivate
and give the WHY.
• Success stories.

• Learning in day-today work.
Marketing Plan
THE MESSAGE: keep them simple and few.
THE PURPOSE: it’s got to matter to me.
METHOD: delivery and information flow.
METRICS: what does success look like? How
do I know?
TARGET AUDIENCE: all employees,
segmented populations.
7.. Measuring the Business Impact
• Core functions we
expect to improve
through employee
performance.
•

Strategic business
benefits.
Case Study: Financial Services
1. Alignment - Attract and retain great employees.
2. Learning Culture – Growing company within a growing industry. A
employer that provides avenues for employee growth.
3. Needs analysis – Increase knowledge in hard skills – like Microsoft office,
in addition to a focus on customer service.
4. Content strategy – An on-demand resource library and a delivery
platform that will grow with us and our employee needs.
5. Evaluation and success criteria – 90 day evaluation with a targeted
focus group. Measuring satisfaction and completion.
6. Marketing and communication strategy – Learning Out Loud!
7. Business impact – recruitment and retention rates to remain competitive

in a high-growth industry.
Some recommended resources…
Leadership Lesson Video:
Being an Effective Change Leader
(3 minute video)

Leadership Lesson Video:

How Senior Leaders Can Create an
Adaptable Organization

(3 minute video)

BIZLIBRARY.COM
In a world of learning and development where
complexity is the enemy, BizLibrary has developed a
to delivering high
quality learning, anywhere, anytime.

MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group

BIZLIBRARY.COM
FREE TRIAL OR DEMO

4,000+ Courses.
25 Topic Areas.
Unlimited Access.
Cloud-based Learning and
Performance Technology.
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl

Jessica Batz
Marketing Specialist
jbatz@bizlibrary.com
@jessbatz
@BizLibrary

BIZLIBRARY.COM

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7 Elements of a Learning Strategy Webinar 11 13_13

  • 1. 7 Key Elements to Include in Your Learning Strategy
  • 2. WHAT WE’LL COVER: 1. Why you need a learning strategy. 2. The 7 key elements to include. BIZLIBRARY.COM
  • 3. If we just put a great employee training program together, the employees will love it!
  • 4. 5 Barriers to Effective Learning Charles Jennings Barrier 1: Efficiency Barrier 2: Inertia Barrier 3: Convenience Barrier 4: Training Mindset Barrier 5: Manager Engagement
  • 5. Why You Need a Learning Strategy?
  • 6. Organizations with a strong learning culture significantly outperform their peers… Innovation Productivity Time to Market 46% 37% 34% More likely to be first to market Greater employee productivity Better response to customer needs Quality 26% Greater ability to deliver “quality products” Skills for the future Profitability 58% 17% More prepared to meet future demand More likely to be market share leaders BERSIN BY DELOITTE 2012
  • 7. 1.Alignment with organizational goals. 2.Awareness of organization’s current learning culture. 3.Needs analysis. 4.Content strategy. 5.Evaluation and success criteria. 6.Marketing and communication strategy. 7.Measurement of business impact strategy.
  • 8. 1. Alignment • The process of adjusting parts so that they are in proper relative position. • Understanding of organizational purpose and goals.
  • 9. Alignment • The process of adjusting parts so that they are in proper relative position. • Understanding of organizational purpose and goals.
  • 10. 2. Learning Culture • Is learning embedded into workflows? • Commitment to continuous improvement? • Senior leaders and managers are critical.
  • 11. Elements of a Learning Culture 1. Holistic thinking 2. Integrated learning 3. Capacity for change and improvement 4. Focus on collaboration 5. Personal commitment
  • 12. • The desired state of performance. • The current state of performance. • The skill, knowledge and/or competency gaps.
  • 13. Determine the keys areas for which learning resources can be aligned to support… • • • • • Department background Company’s business objectives Industry/marketplace Current/future challenges Achieving success criteria
  • 14. 4. Content Strategy • When and where do you employees need resources? • Video, social and mobile.
  • 15. Content Strategy • Training linked to performance. • Linked to knowledge, skill and competency gaps. • Delivered and accessible at the time of need.
  • 16. LEARNING MUST BE JUST IN TIME AND JUST FOR ME. Michael Rochelle, Chief Strategy Officer, Brandon Hall Group
  • 17. 5. Success Criteria • What will success look like? • How will we know? • Key performance indicators .
  • 18. Quantifying Questions BUSINESS NEED QUANTIFYING QUESTIONS Increased revenue Buy how much? In which areas? Improved quality Improved how? Reduction in turnover What percentage reduction? Improved morale Improved how? More satisfied customers In what way?
  • 19. 6. Marketing and Communication • Inform, motivate and give the WHY. • Success stories. • Learning in day-today work.
  • 20. Marketing Plan THE MESSAGE: keep them simple and few. THE PURPOSE: it’s got to matter to me. METHOD: delivery and information flow. METRICS: what does success look like? How do I know? TARGET AUDIENCE: all employees, segmented populations.
  • 21. 7.. Measuring the Business Impact • Core functions we expect to improve through employee performance. • Strategic business benefits.
  • 22. Case Study: Financial Services 1. Alignment - Attract and retain great employees. 2. Learning Culture – Growing company within a growing industry. A employer that provides avenues for employee growth. 3. Needs analysis – Increase knowledge in hard skills – like Microsoft office, in addition to a focus on customer service. 4. Content strategy – An on-demand resource library and a delivery platform that will grow with us and our employee needs. 5. Evaluation and success criteria – 90 day evaluation with a targeted focus group. Measuring satisfaction and completion. 6. Marketing and communication strategy – Learning Out Loud! 7. Business impact – recruitment and retention rates to remain competitive in a high-growth industry.
  • 23. Some recommended resources… Leadership Lesson Video: Being an Effective Change Leader (3 minute video) Leadership Lesson Video: How Senior Leaders Can Create an Adaptable Organization (3 minute video) BIZLIBRARY.COM
  • 24. In a world of learning and development where complexity is the enemy, BizLibrary has developed a to delivering high quality learning, anywhere, anytime. MICHAEL ROCHELLE Chief Strategy Officer Brandon-Hall Group BIZLIBRARY.COM
  • 25. FREE TRIAL OR DEMO 4,000+ Courses. 25 Topic Areas. Unlimited Access. Cloud-based Learning and Performance Technology.
  • 26. Chris Osborn Vice President of Marketing cosborn@bizlibrary.com @chrisosbornstl Jessica Batz Marketing Specialist jbatz@bizlibrary.com @jessbatz @BizLibrary BIZLIBRARY.COM