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Training Program of Dreams: If You Market It, They Will Come
The document outlines strategies for marketing training programs, emphasizing the importance of understanding the audience, setting goals, and engaging with learners. It highlights common mistakes and shares key objectives to drive program utilization and measure success. The document encourages utilizing internal resources, gamification, and feedback to enhance marketing efforts and maintain program effectiveness.
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Training Program of Dreams: If You Market It, They Will Come
- 2. Presenting Today Rachel Grzeskowiak ClientMarketing Specialist BizLibrary Katie Miller Marketing Events Strategist BizLibrary
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- 5. My “Training Program”Journey
- 6. Marketing Your TrainingProgram I don’t know where to begin I’m not the expert I don’t have enough time I’ve tried this before
- 7. 12 Poll question What doyou struggle with when it comes to marketing your training program? Marketing is out of my comfort zone I don’t have enough time I don’t know where to start I’ve tried this before and it didn’t work
- 8. 13 Common Mistakes Excitement ONLYat the launch of your program One-size-fits-all approach Unorganized Too little or Too much communication
- 9. 14 Key Objectives •How tobuild excitement around your training program and drive utilization •Examples you can use to measure success of your marketing efforts •An easy process to create simple resources that anyone can produce without marketing experience
- 10. 615 POLL QUESTION Score yourmarketing program. How do you think you’re doing? I have no marketing plan. I have a plan, but it needs improvement. My marketing plan is a homerun!
- 11. What Does MarketingYour Training Program Mean? 16 Communication Value Audience
- 12. Why is MarketingYour Training Program Important? 17 INCREASE UTILIZATION BUILD AWARENESS INCREASE ROI CREATES A LEARNING CULTURE
- 13. Does Marketing Really Makea Difference? 18 Companies that market their training program see 214% higher utilization compared to those that do not. Companies that market their training program have a 220% higher BizLibrary client score than those that do not.
- 14. 292 2 486 244 0 100 200 300 400 500 Total Launches ElectiveLaunches Marketing Results 2019 2020
- 15. 20 #ALIGN20 4. Ask forfeedback How Do I Begin? 3. Create your plan 2. Define goals 1.Know your audience
- 16. 21 •Who are yourlearners? •What are their job roles? •Critical Skills Know Your Audience – 1st Base
- 17. 22 •Employee turnover •Voluntary coursecompletion •Engagement •Internal promotions •Customer service satisfaction surveys Goals – 2nd Base
- 18. Establish Program Goals 23 ORGANIZATIONIMPACTFUL TRAINING DETERMINE METRICS TO MEASURE SUCCESS ALIGN WITH OVERALL STRATEGY
- 19. 24 • Purpose • Deliverymethod • Cadence • Create marketing resources Create Your Plan – 3rd Base
- 20. 25 What marketing strategiesdo you use at your organization? Share your favorite ideas in the group chat!
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- 22. Start With aTheme 27 SEASONS HOLIDAYS TRENDING TRAINING TOPICS
- 23. 28 Use Your Internal Resources Utilizeyour internal resources to create eye-catching flyers, emails, and more!
- 24. 29 Align With ProgramGoals and Core Values
- 25. University All Stars Learning Engine LearningPortal Learning Institute …get creative! 30 Brand Your Program
- 26. 31 Identify a Champion •Word of mouth • Record their own training • Tell their story in the newsletter or company intranet • Give incentives
- 27. 32 Use Gamification andIncentives Use gamification and incentives.
- 28. 33 Ask for Feedback– Home Base Regularly survey your employees about their thoughts on the training program and make necessary adjustments
- 29. 34 Reviewing the Results Didthe marketing work? Did the techniques work? What did we gain from this? Review program utilization
- 30. 35 Key Takeaways Marketing isa necessity •Know your audience •Set program goals •Engage with your learners •Gather feedback and evaluate results •Make necessary adjustments •Keep it fresh!
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- 32. FREE DOWNLOAD! The CompleteTraining Program Checklist In this infographic, you’ll learn: •Tasks necessary for a three-phased program approach •Essential components of an employee training program •When to adjust your program and when to keep going Download automatically from the resource widget!
- 33. Learn How BizLibraryCan Help Your Organization! Let us know through the poll or survey if you'd like a free customized consultation with one of our product specialists. www.bizlibrary.com
- 34. Join us forupcoming webinars! www.bizlibrary.com/resources For Upcoming and On-Demand Webinars Bringing Human Connection Back to Management Thursday, November 12 12:00 pm CT/1:00 pm ET 5 Key Areas to Include in Your 2021 Planning for a Stronger Company Culture Tuesday, November 17 1:00 pm CT/2:00 pm ET
- 35. Thank you forattending! Katie Miller Marketing Events Strategist BizLibrary Rachel Grzeskowiak Client Marketing Specialist BizLibrary