This presentation is from the April 2, 2013 Philadelphia Net Tuesday event presented by Amy Sample Ward. To learn more visit http://socialchangeanytimeeverywhere.com
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
This webinar was part of the 2012 Women Who Tech Telesummit, moderated by Amy Sample Ward, with presentations from Claire Diaz-Ortiz, Michael Silberman, and April Pedersen. Learn more at http://womenwhotech.com
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
These are the slides from Amy Sample Ward's presentation at New York Cares' 2012 Leadership Conference in New York City on March 3, 2012. Learn more at http://amysampleward.org
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
This webinar was part of the 2012 Women Who Tech Telesummit, moderated by Amy Sample Ward, with presentations from Claire Diaz-Ortiz, Michael Silberman, and April Pedersen. Learn more at http://womenwhotech.com
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
These are the slides from Amy Sample Ward's presentation at New York Cares' 2012 Leadership Conference in New York City on March 3, 2012. Learn more at http://amysampleward.org
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
How to Create a Future-Proof Nonprofit Communications StrategyJulia Campbell
The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it.
We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top?
Key takeaways:
How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype
The 2 content pillars of an effective and engaging nonprofit communications strategy
How to build your nonprofit communications plan for the next 3 months
Several free and low-cost digital tools to enhance your nonprofit marketing
Real-world examples from small nonprofits and libraries who are getting it right
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Transforming Data into Engaging Content to Build CommunityDebra Askanase
Knowing what social media data to track is critical to transforming raw data into content your community wants. The presentation focuses on the key data metrics that tell you what you need to know about the content your community wants, how to optimize it, and and how to build an engaged community around your content. Bonus content: Information on how to create personalized data dashboards using Google Analytics and Facebook Insights.
Learn more about this presentation in the related blog post: http://www.communityorganizer20.com/2012/07/19/content-alchemy-building-community-from-content-data/
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Building a PR Campaign for the Digital World:
Several case studies of B2B/ B2C companies that built successful digital public relations campaigns, and an explanation of why others failed.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
Test online stakeholder interest, loyalty and relationships with an online engagement campaign. Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. This presentation is geared for nonprofit organizations, but appropriate for all. It was presented as a workshop at the 2015 Nonprofit Technology Conference in Austin, Texas with Demetrio Cardona-Maguigad of LimeRed Studio.
This presentation breaks down the essential ingredients of preparation, design, execution and measurement of any online engagement campaign. It also includes a DIY checklist and worksheet for crafting your own online campaign.
Takeaways:
1. Tips for understanding when you are organizationally ready to launch an engagement campaign.
2. Organizational resources and assets needed to develop an engagement campaign.
3. Critical elements of successful online engagement campaigns.
4. A roadmap for developing your own engagement campaign.
These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.
Review the case studies at:
http://nten.org/vote-sxswi-panel
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
How to Create a Future-Proof Nonprofit Communications StrategyJulia Campbell
The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it.
We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top?
Key takeaways:
How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype
The 2 content pillars of an effective and engaging nonprofit communications strategy
How to build your nonprofit communications plan for the next 3 months
Several free and low-cost digital tools to enhance your nonprofit marketing
Real-world examples from small nonprofits and libraries who are getting it right
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Transforming Data into Engaging Content to Build CommunityDebra Askanase
Knowing what social media data to track is critical to transforming raw data into content your community wants. The presentation focuses on the key data metrics that tell you what you need to know about the content your community wants, how to optimize it, and and how to build an engaged community around your content. Bonus content: Information on how to create personalized data dashboards using Google Analytics and Facebook Insights.
Learn more about this presentation in the related blog post: http://www.communityorganizer20.com/2012/07/19/content-alchemy-building-community-from-content-data/
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Building a PR Campaign for the Digital World:
Several case studies of B2B/ B2C companies that built successful digital public relations campaigns, and an explanation of why others failed.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
Test online stakeholder interest, loyalty and relationships with an online engagement campaign. Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. This presentation is geared for nonprofit organizations, but appropriate for all. It was presented as a workshop at the 2015 Nonprofit Technology Conference in Austin, Texas with Demetrio Cardona-Maguigad of LimeRed Studio.
This presentation breaks down the essential ingredients of preparation, design, execution and measurement of any online engagement campaign. It also includes a DIY checklist and worksheet for crafting your own online campaign.
Takeaways:
1. Tips for understanding when you are organizationally ready to launch an engagement campaign.
2. Organizational resources and assets needed to develop an engagement campaign.
3. Critical elements of successful online engagement campaigns.
4. A roadmap for developing your own engagement campaign.
These slides are part of a collaborative panel session with Beth Kanter, Dave Neff,
Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.
Review the case studies at:
http://nten.org/vote-sxswi-panel
These slides were used in a webinar presentation for the National Center for Media Engagement by Amy Sample Ward in June 2011. For more information, visit: http://amysampleward.org
These are the slides from the 2011 National Conference on Volunteering and Service presentation from Amy Sample Ward and Laura Norvig. For more information, visit http://amysampleward.org or www.nationalservice.gov/resources
These are my slides from the 2010 Blackbaud Conference for Nonprofits, a session focused on Unlocking the True Value of Social Media through engagement and data.
You can find more presentations and notes on my blog at http://amysampleward.org
These slides are from the Rural Health Resource Center's national conference, the closing keynote on Knowledge Sharing Networks by Amy Sample Ward. For more, visit: http://amysampleward.org
Overview of Social Media During Disaster and Crowd Power in Disaster Response
Prepared for Otago University, COMP113 Social Media and Online
Presented by Catherine Graham
January 29, 2013
This is the presentation I gave at the 2011 American College of Preventive Medicine conference in San Antonio, February 19, 2011. For more notes and information, visit http://amysampleward.org
Umanis, una de nuestras mejores ideas de inversióntruevalue1
En este documento vamos a explicar la posición que ha tomado el fondo de inversión True Value en Umanis ( ALUMS). Pensamos que su valor a dia de hoy es de 60€, y cotiza a 24€. Y que además este valor crecerá a 90€-110€ en los próximos años. Es una empresa con un alto crecimiento, baja deuda, se encuentra recomprando acciones y opera en un sector con buenas perspectivas.
Este video no supone una recomendación de compra o ventas y cada inversor debe tomar decisiones por si mismo.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will takeaway:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
NTC 2017 Growth Hack Your Marketing PlanKimbia, Inc
You’re working on a marketing plan for the coming fiscal year and trying to determine where to focus. You may be thinking to yourself, “How can I communicate the critical needs of my mission on such a scrappy marketing budget? How do I prioritize and know that I’m focusing in the right areas?” Join online fundraising and marketing nerd Taylor Shanklin as she walks you through the steps to build out an effective marketing and communications plan. Having worked with nonprofits large and small, Taylor has built online fundraising and marketing plans on a variety of scales and budgets.
Slides presented at the 2013 NTEN Nonprofit Technology Conference by Big Duck, Center for Reproductive Rights, Fight Colorectal Cancer, and Fountain House. Together we discussed how nonprofits are using their brands to get more people to understand their nonprofit's message, take action to advance the cause, sign up programs, and raise money to support the mission. Strong brands tell clear, consistent, and compelling stories about who you are. Rather than talking at audiences, smart nonprofits listen, respond, and engage with their participants, donors, advocates, and other community members through integrated campaigns. This session featured a panel of nonprofiteers who shared how they use campaigns to reinforce or shift their organization's brand positioning and personality across a variety of communications channels.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
As part of the TXCHANGE for Good Educational Series, Unidev and The Net Impact are speaking to local high school students about the latest careers in tech, digital, and online. This month we discussed careers in social media marketing.
Telling stories through online channelsCharityComms
Lyanna Tsakiris, The Jessie May Trust and JBP Public Relations
South West Regional Group: Influencer relations and reputation
www.charitycomms.org.uk/events
Crowdfunding Your Fundraising: Growing Your Donor PipelineMcCabe Callahan
Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors.
Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to:
-Build an integrated fundraising brand
-Create a multi-channel marketing plan
-Curate engaging fundraising initiatives
-Identify donor segments
-Leverage targeted stewardship efforts
From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels.
Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!Let's Goo Social
We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind? This FREE seminar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
As a co-founder and CMO of Classmunity, a fundraising management system for K-12 schools, I am frequently getting asked for some basic insights into crowdfunding. I recently whipped together a presentation for Classmunity and had some intro slides on crowdfunding. Hope this helps you out.
Similar to How to Create a Multichannel Campaign Plan (20)
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Building and Nurturing Global Online CommunitiesAmy Sample Ward
This presentation was given by Amy Sample Ward and Bonnie Koenig at the 2012 ASAE International Conference in Washington DC. Learn more at http://amysampleward.org and http://goinginternational.org
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
Webinar: Strong Connections; Linking your strategy to goals to dataAmy Sample Ward
These slides were used for a Nonprofit Webinars presentation on November 9, 2011 by Amy Sample Ward. For more information visit http://amysampleward.org
Strong Connections: Linking your strategy, to goals, to dataAmy Sample Ward
These slides were delivered as part of the Internet Kick-off at the 2011 Blackbaud Conference for Nonprofits in Washington DC by Amy Sample Ward. Learn more at http://amysampleward.org or http://nten.org
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Community Organizing begins with Community BuildingAmy Sample Ward
These are the slides for Amy Sample Ward and Debra Askanase's presentation at the 2011 National Conference on Volunteering and Service in New Orleans. For more, visit http://amysampleward.org
Technology and Community: Strategic Options for Movement BuildingAmy Sample Ward
This keynote was delivered at the MyCharityConnects Conference as part of Net Change 2011, on June 6, 2011, by Amy Sample Ward. For more information, visit http://amysampleward.org
This presentation was given online as part of the free Nonprofit Webinars series by Amy Sample Ward in May 2011. For more information, please visit http://amysampleward.org
This presentation was given as a guest lecture in Laurel Hart's Spring 2011 Masters progra course for Corporate and Organizational Communications in the NYU school of continuing studies by Amy Sample Ward. Learn more at http://amysampleward.org
This is the presentation used for those attending the "new to the NTC" affinity group session at the 2011 Nonprofit Technology Conference. Learn more at http://netn.org/ntc
These are the slides for Amy Sample Ward's Community-Driven Social Impact session and workshop at the 2011 Nonprofit Technology Conference. Learn more at http://nten.org/ntc and http://amysampleward.org
These slides were used in Farra Trompeter's March 4, 2011, Online Engagement class at The New School, NYC - presentation from Amy Sample Ward. Learn more at http://amysampleward.org
This is the keynote presentation from Amy Sample Ward at the 2011 Electronic Resources & Libraries conference, #erl11. Learn more at http://amysampleward.org
This is the keynote address given by Amy Sample Ward on February 23rd, 2011, in Minneapolis for the Minnesota Council of Nonprofits NPTech conference. Learn more at http://amysampleward.org
This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
This presentation was designed as a webinar for Washington Access Fund, delivered November 15, 2010. For more presentations and information, visit http://amysampleward.org
Social Media in Nonprofit Program & Service DeliveryAmy Sample Ward
These slides were originally created for a webinar with NTEN on October 26, 2010 - The webinar discussed opportunities for using social media to expand and open up programs in nonprofit organizations. Connect and continue the conversation at http://amysampleward.org
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
How to Create a Multichannel Campaign Plan
1. Best
Practices to
Build a
Multichannel
Campaign
Plan
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
2. Why is “multichannel” so
important?
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
3. Mobile Facts to Know
Fact: 5.2 Billion Mobile Accounts Worldwide
Fact: 1 in 2 Mobile U.S. Subscribers Own a Smartphone
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
4. Mobile Facts to Know
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
5. Mobile Facts to Know
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
6. Social Media Facts to Know
Fact: Americans spend 25% of their time online on social networks.
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
7. What to consider before
creating your multichannel
campaign plan?
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
8. Focus on Shared Goals
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
9. Focus on Shared Goals
Identify Hot Topics:
• How did you become aware of
our work?
• Which of our
programs/services/campaigns
are you most interested in?
• Would you like more information
about any of our
programs/services/campaigns
to share with your friends and
family?
• What aspects of our work are
you least interested in?
• What do you think we should
focus on together in the coming
year?
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
10. Design for Distribution
• First occupy camp started in New
York City.
• People posted and re-shared
information about issues, actions,
and personal stories on Twitter and
Tumblr, live-streamed video on
Vimeo, and shared pictures on their
mobile phones.
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
13. 8 Steps to create a
multichannel campaign plan.
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
14. Creating A Multichannel Campaign
1. Identify Short-Term And Long-Term Goals.
Solving World Hunger? Raising $25K to support local soup
kitchen to distribute 300 meals to
NO! homeless people in DC in Dec.?
YES!
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
15. Creating a Multichannel Campaign
Example: What goals will we achieve by raising $25,000 for the local soup
kitchen?”
Goal One: To illustrate that homelessness has risen 25% in our city over the last
year, resulting in a rising demand for our free meals and job training services. We
want donors to understand that every night there are lines of hundreds of hungry
people outside of our door waiting for a hot meal.
Goal Two:For every $50 donated, 25 homeless people will get a nutritious dinner
for one week at our soup kitchen, beginning next week.
Goal Three: For every $25 donated, our soup kitchen will provide computer-
training classes to 10 people homeless people we are serving for one month.
Goal Four: To tell the personal story of a soup kitchen volunteer who has
benefitted from eating regularly at our soup kitchen and participating in our job-
training program.
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
16. Creating a Multichannel Campaign
2. Identify Your Target
Do you have an advocacy target? Who are you supporters? Are they:
• College students
• Parents of toddlers
• Environmentalists
• Insert your supporters here
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
17. Creating a Multichannel Campaign
3. Craft Your Core Message And Define The Messaging Hook
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
18. Creating a Multichannel Campaign
Examples of Core Messages
Example One: Pink is Pretty, Breast Cancer is Not – a campaign by the
National Coalition of Breast Cancer aimed at deconstructing all of the pink
corporatization of breast cancer.
Example Two:The Golden Boob Awards: Exposing The Biggest Boobs Of All
- a campaign aimed at exposing bogus products that claimed they could better
detect changes in breasts or organizations that made false claims about
getting/curing breast cancer.
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
19. Creating a Multichannel Campaign
4. What Actions Do You Want People Take?
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
20. Steps to Creating Multichannel Campaigns
4. What 2 Key Actions Did NWF Want People To take?
1. Re-share NWF’s updated
facts on the oil spill and its
impact on wildlife.
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
21. Steps to Creating Multichannel Campaigns
4. What 2 Key Actions Did NWF Want People To take?
2. Collect donations via
multiple channels – email,
website, text-to-give, checks,
to get resources where they
were needed to help wildlife
impacted by oil spill.
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
22. Steps to Creating Multichannel Campaigns
4. What 2 Key Actions Did NWF Want People To take?
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
23. Creating a Multichannel Campaign
5. Understand How Your Supporters Think
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
24. Creating a Multichannel Campaign
6. How Do Your Target Audiences Prefer To Get Info?
• Direct Mail
• Email
• Texting
• Social Media
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
25. Creating a Multichannel Campaign
7. Setup A Campaign Calendar
• Email appeals and graphics.
• Welcome series for new donors.
• Website donation landing pages, graphical callout boxes,
and homepage hijacks.
• Direct Mail, Telemarketing, Advertising (on and offline) etc.
• Social media strategies and messaging.
• Text-to-give messaging if appropriate.
• Fun interactives that don’t ask donors for money.
• A/B testing which is to analyze two different versions of a
webpage, appeal, or message to see which is more
effective.
• Segmenting for various channels
• Thank you messages and fundraising campaign updates.
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
26. Creating a Multichannel Campaign
8. How Will You Reach People In Online Communities?
• Niche blogs
• Facebook/LinkedIn
Groups
• Online networks like
Care2 or Change.org
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
27. What to consider for
rolling out your multichannel
campaign plan?
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
28. Roll-Out A Multichannel Campaign
Launch Your Email Series
Email 1: Tell the story of the overall campaign, lay out the
campaign goals and the impact donors can expect to see
from their action.
Email 2: Update people on the campaign’s progress. Remind
people of the story you shared in the previous appeal.
Reinforce the message that you still need their help to make
an impact and meet the campaign goals.
Email 3: The final message is another update and one last
ask for help to truly make that tangible impact and meet your
goals.
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
29. Roll-Out a Multichannel Campaign
• Follow Your Campaign Calendar
• Tailor Messaging To Each Channel
• Segment Your List
• Conduct A/B Testing
• Promote Your Campaign
• Measure the Results
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
30. Connect with us:
Allyson Kapin: Rad Campaign, Women Who Tech
Email: Allyson@radcampaign.com
Twitter: @womenwhotech
Rad Website: http://www.radcampaign.com
Women Who Tech: http://www.womenwhotech.com
Amy Sample Ward: NTEN
Email: amy@amysampleward.org
Twitter: @amyrsward
NTEN Website: http://www.nten.org
Blog: http://www.amysampleward.org
@AmyRSWardSocialChangeAnytimeEverywhere.com @RadCampaign
Editor's Notes
For example, Planned Parenthood in Orange County has a texting program where people can text them seven days a week to connect with a certified health educator to learn about sexual and reproductive health, including questions about birth control, pregnancy, sexually transmitted infections, healthy relationships, and more. Sources: Pew, Nielsen, and Knotice
For example, Planned Parenthood in Orange County has a texting program where people can text them seven days a week to connect with a certified health educator to learn about sexual and reproductive health, including questions about birth control, pregnancy, sexually transmitted infections, healthy relationships, and more. Sources: Pew, Nielsen, and Knotice
There was an interesting study conducted by PEW on how text donors to the Haiti disaster relief compare to the national average in terms of tech and social media adoption
While there are many social networks that your organization can have a presence on, you may not have the luxury to spend a lot of time and resources on all of them. Pick two or three networks that you know your target audiences are on. And if you’re just starting out and aren’t quite sure where your target audiences are hanging out, it’s worth noting that Facebook, Twitter and YouTube are three networks that rank in the top five most trafficked sites on the Web, so that would be a good place to start.
Identify the topics, causes, and goals that are of most interest to your community, and the most easily shared with their friends, family, and colleagues.
One of the keys in designing multichannel campaigns is to not only reach our heroes but to get them to spread our message and recruit new heroes to the movement. And that is why designing for distribution is critical.
People all over the world used Meetup.com ’sMeetup Everywhere feature to register a solidarity event in over a 1000 cities. Four months after the launch of #OccupyWallStreet, there were over 2,800 “Occupy” events on the Meetup Everywhere Map.
QR codes can be useful to drive people to take actions and see content, photos, videos online and of course donate money. You can use them in direct mail, at events in print materials and posters, and tickets.Celebrities donated sentimental items and clothes. When a potential buyer scanned a QR code on a sales tag with their smartphone, videos of celebrities popped up which featured a personal story behind that item for sale. For example, “scanning a code on a dress donated by Annie Lennox revealed that she wore it to Nelson Mandela’s 90th birthday party.
Break down long-term goals into small chunks so that people inside and outside the organization feel motivated to join you and help achieve shared goals. Your constituents and even your staff may feel that large-scale goals like ending world hunger are too big for them to really achieve. Instead of inspiring people, it can make them feel powerless and say to themselves “What can I do about it? I’m just one person.” This is especially important because people won’t give you the time of day when they are reading an email appeal or skimming a blog post on your website if they don’t feel empowered to take action or like their action will make a real difference. Frame the campaign around smaller goals with clear targets and ask people to take actions that you know will have tangible results. Finally, connect the smaller goals and actions to the big, long-term objectives so that staff and supporters see how their work today is connected to greater results.
Here is an example of of campaign goals that we answered internally for a neighborhood soup kitchen whose mission is to provide warm meals and job training to people who are experiencing homelessness.
In advocacy work, we’re usually dealing with two audiences. The first audience is the community we seek to mobilize to take action by calling their Members of Parliment, attending an event, donating to support program priorities, or any number of other actions. The second audience, is the advocacy target and includes the people, legislators, or corporations with the power to create policy, dedicate funds to programs we want to see funded, or implement the change we are advocating. It’s easy to focus our attention primarily on the advocacy targets, but it is just as important to think about the ultimate supporters you are trying to reach to take action.
After you identify your objectives, you will need to develop a core message for your campaign. If your audiences were only going to remember one thing about your advocacy campaign, what would it be? This will help you get to the root of your core message. When developing your campaign and messaging, you will also need to share the compelling story behind the issue you are advocating or fundraising for and discuss the immediate need. For example, in a fundraising campaign tell donors how their donation will benefit the organization, program, and those served. Remember, people want to see a tangible impact. You will raise more money if this is clearly highlighted in your fundraising messaging.
Determine what kinds of actions will make an impact on your targets. What will influence them? What will they respond to? For example, do you need constituents to call their Members of Congress and encourage them to support a legislative bill that is coming up for a vote? Do you need people to sign a petition to get something on the ballot in your city? Can the problem you identified be changed and is the solution plausible?
When an explosion on the Deepwater Horizon oil drilling rig ignited a fire that could not be extinguished on April 20, 2010, resulting in the devastating oil spill, National Wildlife Federation launched a rapid response campaign focusing their constituents, ordinary people who just wanted to help, and the media on two key actions – 1. Re-share NWF’s updated facts on the oil spill and it’s impact on wildlife.
Example of email series by NWF.
Once you identify your target audiences, you will want to research how familiar they are with your organization and cause (if you don’t already know or track this). What are they saying about your cause in social communities like Facebook and Twitter? What about on blogs? If your organization is a service provider, what do people say about you on Yelp? Are there pain points around the issue, and if so, what are they? What kinds of actions or discussions motivate or inspire them? What’s not resonating with them?
If your audiences are comprised of 65-year-olds, for example, Direct Mail and email may have more impact than trying to reach them on Twitter or mobile texting. But if your target audience is comprised of Millennials (those born between 1980 and 2000), your plan might include video, texting, or engaging with them on Facebook. Though don’t assume older people are not using social networks. Recent surveying has shown that 53 percent of seniors 65 and older are online and using social media to stay connected
A campaign calendar is one of the most important parts of multichannel fundraising plans. It maps out the timelines for the entire campaign, helps you plan an engagement ladder with your constituents, and outlines staffing and resources. A good calendar outlines a schedule for drafting, editing, and implementing the campaign and considers the goals, audiences, and channels for each component
After you have gone through the steps of creating a plan for your fundraising campaign, the fun part begins: doing it.A email series is often comprised of three appeals, though it can certainly be more, particularly for year-end fundraising campaigns.
Follow Your Campaign Calendar: Launch campaign asks and messaging across different channels – Direct Mail, Email, Social Media, Texting, etc. Tailor Messaging To Each Channel: Adapt messaging according to tone and length of each channel.Segment Your List. Identify your activists or donors by segmenting them to personalize your campaign and make your ask more appropriate to their interests and level of engagement. You can also geo-target depending on the campaign.Conduct A/B Testing. Test different elements of your campaign – subject lines in email, landing page donation forms, graphics, etc.Promote Your Campaign. Market the heck out of it across multiple channels and communities your target audiences are hanging out in.Measure the Results: Bottom line - Did you achieve the change you were seeking?