The document provides an evaluation of the student's research and production of a short film. Some key points: - The student felt their primary research and product research were strong areas, as they enjoyed engaging directly with others and analyzing products they genuinely liked. - Secondary research analyzing other films was a weaker area, as the student found it difficult to connect the other films to their own vision. - Planning the shot list and audio aspects went well, but the structural breakdown could have been more detailed. - Filming took longer than expected due to the student's inexperience, which pushed back the schedule. With more time, the student would have researched filming techniques more. - Overall the student

1. EVALUATIO
N
Your name

2. The strengths of my research was my primary research, I really enjoyed doing this
section as I had a lot of questions about this project that I couldn’t answer myself
due to the fact that I don’t think my opinion would do the same as other peoples.
Primary research gave me the opportunity to answer these questions and gather lots
of different answers not just one answer. I was then able to apply these answers to
my pre-production which helped to make my film stronger in the end.
Another part of my research that I believed to be particularly strong was my product
research. I believe that this was due to the fact that I chose three products that I
genuinely really liked so I had a lot to say about them. Making my analysis of them
more interesting as I wasn’t simply trying to fill the gaps.
An area of my research that I thought to be weak was my secondary research. This
was simply because I had to look up films that related to my film and look up
viewing rates etc. However I found it extremely hard to connect to any of the films
that I looked at due to the fact they didn’t talk about the subject how I wanted to it
so I found it rather irrelevant. I ended up moving onto talking about YouTube videos
and their viewing ratings as I found this to be generally more relevant to my product
however I’m not sure if really counted as secondary research. For that reason I
believe my secondary research to be particularly weak.

3.  I think the stronger parts of my planning was definitely with the shot list
and the audio aspects.
I found the shot list very fun to do as I was able to actually visualise what I
was going to be creating which I hadn’t been able to do so vividly before. I
found this to be very exciting as seeing you idea come alive is as said; very
exciting.
The audio aspects of this project I also found to be very strong as I planned
to sit down with two people who I know are very skilled at the piano and
composed a song for my film. This took a lot of planning as I had to get
across the idea that I wanted my film to have, for them to not only
understand but to also be able to create what I wanted, shows a lot of
planning went into this.
 The weakness of my planning was with my structural breakdown, I didn’t
think it was detailed enough but I wasn’t too sure what more I could add
without just adding stuff for no reason. I also didn’t really find it was
useful for me at all, but I’m not sure whether this was due to the fact that
I didn’t do it in enough detail.

4. I think that throughout this whole project apart from the last week, I managed
my time efficiently. I think this because I got all the proformas done in time for
the end date to a standard that I was happy with. I made sure that everything
was kept as up to date as possible to ensure that when it came to handing in I
wasn’t missing any significant pieces of work. The one section of this project
that I didn’t keep to this was in the last week. This was due to the filming, I'm
experienced in handling a camera but only in terms of photography. I have
very limited experience in filming, so trying to film a whole 60 seconds (even
though that isn’t long) and make it look professional, I found very hard but
also exciting as I was learning a new skill. So although filming didn’t take that
long, I spent a long time editing to try and make it look better and more
professional. This cut into my pre planned schedule and pushed everything to
be finished later than expected. This ended up with my video being published
later than I would have liked.
This however was unavoidable as I was learning new things, I had no idea that
I would have found filming as hard as I did and in turn couldn’t have realised
that I would have had to spent that much time on editing.
If I had have had more time to produce this project, I would have spent more
time looking at filming techniques, ways to make your clips look more
professional and less amateur. I would also have looked at more editing styles,
something new to bring to my film that I wouldn’t have thought about before.

5. Although I tried a range of different technical equipment to help me with the
filming process, I do think that my camera work was not the best. I believe
this was due to the fact that I was inexperienced and didn’t have enough time
to get fully used to the camera and how to work it. I was also trying to copy
certain things I had seen from my product research. However these proved to
be too complicated and I wasn’t exactly sure on how to film them.
In one of the short films I looked at for my product research there is quite a lot
of shots that start with them being blurred and then focus on the character or
vice versa. I really liked this as it made the viewer concentrate on what was
going to be revealed to them. I did try to copy this however I found it hard to
get the camera to do what I wanted. So the shots didn’t go exactly as planned.

6. To create the particularly confusing part in my film, I needed to also use audio
to enhance the confusion. To do this I used inspiration from the Could You Tell
video in my product research, this uses overlapping audio clips to help the
audience understand the girls mental struggles. I found this very interesting so
decided to use this in my own film. In doing it for myself I found it to hard
making it sound like something that people could actually listen to without it
sounding absolutely awful. However I then realised that having it like that
would also create the effect I wanted. I wanted people to find it hard to
listen/watch, having the audio be so confusing that they found it hard to listen
to would definitely help this.

7. For my editing process I drew inspiration from the Second A Day video from my
product research. I really liked the quick paced clips that told a story. I helped me to
realise how I wanted my film to come together. I went through a couple of ideas on
how to get this fast pace into my film. Eventually I came to the conclusion that it
would work best in the middle section of my film where my character is meant to be
panicked and overwhelmed.
Editing this together I actually found to be really hard as I needed the fast pace
movement but also still needed the storyline to make sense and be clear. For this to
happen I did have to make certain clips longer than I would have liked, however in
the end it did end up all coming together and making sense with some parts edited
together to be fast paced.

8. Overall I am happy with how my final piece turned out as I do have limited experience in
handling a camera for filming. So I think I did well in the circumstances. I believe that
my film does look good and captures attention, as it is abstract in that there's not a clear
storyline, watching it for the first time time with no content you might be a little
confused however after watching it a few times the story may become more clear and
start to make sense.
I think my film was very creative I tried to create something that wasn’t just going to be
a generic story that people would watch and immediately forget about. I wanted my story
to stay with at least a few people. In terms of filming technique I tried to come up with
ways I could take certain shots differently. There’s a part in my film where the camera
follows her around and then it looks as if you’re seeing the room through her eyes. I
switched slowly and then quickly between the two points of view. I wanted it to be
confusing for the viewer as you get both perspectives, one where you’re an outsider you
see what she’s gong through but you don’t connect and two where your visually put into
her shoes so you do feel more connected and can almost feel the fear she’s feeling.
To improve my film I would have spent time researching filming techniques instead of
going in ‘blind’ and trying to figure it out for myself I feel like doing it that way would
have ensured a more professional clean cut film.
I think the weaknesses of my film are majorly featured in the middle section of the film,
although some of the shots are filmed with a creative thought in mind they don’t all come
across as that. I think maybe spending more time on trying to get the perfect shot and
not worrying about how I’m not sure on how to use a camera for filming would have
benefited the final outcome.

9. In my research I came to the conclusion that my film would mainly appeal to
females of a younger age, however I did also want to make sure my film appealed to
all genders of all ages, as I felt it was a topic you can’t ignore no matter who you are.
I appealed to my audience as I used a younger actress for the main role, this means
that the younger generation can relate as instead of an adult who they find hard to
relate to, they see someone close to their own age which makes it easier for them to
see through their eyes and put themselves in that situation.
It also appeals to the older generation because they can see themselves as they were
when they were younger, sometimes taking someone back to being a child they find
it easier to see their own life through different eyes helping to see what they can do
differently.
There is also the figure of the parent, this helps people who don’t suffer from mental
illness to relate to someone who is an outsider, it could also help them realise they
could be someone's way out.

10. PEER
FEEDBAC
K

11.  What did you like about the product?
 I thought the film was very poignant with it’s reference to cyber bullying in
today’s society. I liked the clever use of the stark, bare room in helping to
symbolise the feelings of the young girl.
 What improvements could have been made to the product?
 The transition between clips could be smoother.
 On the first viewing I almost missed the mobile phone and clock images and thus
the reason behind the girls distress. Perhaps if they were slightly longer this
might help.

12.  What did you like about the product?
 I thought that the product presented the modern day issues with cyberbullying
very well. The message of the film was clear and it was displayed in such a way
that everything going on was understandable. I also liked how the music
correlated with the moods that were hoping to be established throughout.
 What improvements could have been made to the product?
 Some transitions could have flowed more
 Certain parts could have been explained better – for example, I had to pause the
film to see what the text message had said, so those clips could have flashed up
for longer periods of time

13.  What did you like about the product?
 I like how it shows different views of the same thing and and different interpretations of
how it looks/seems.
 I like how I focuses on one of the most important reasons why children today are
depressed or as the film shows locked in a small room with nobody that you can tell
 What improvements could have been made to the product?
 I think one improvement could be to slow down the clock and the phone because you
cannot read or realise and interpret what they mean or say.
 Another improvement is that the pictures of the phone and the clock could be more clear.
 Also, the pictures of the man coming into the young girl they could be more swift.

14.  What do you agree with from your peer feedback?
 Overall I do agree with the majority of what was said from my peer feedback.
One thing that I wanted to change in my film was the transitions as I thought
they were too slow and a bit boring. It was reassuring to know that I wasn’t just
being pernickety and that other people did also pick up on that fact. Another
thing that I picked up on was that overall people were happy that I talked about
a sensitive issue such as cyber bullying, this too was also reassuring as I wasn’t
too sure how my audience would react to such a sensitive topic.
 What do you disagree with from your peer feedback?
 One part of the peer feedback that I do disagree with is in PF2, when my peer
talks about how the clips of the clock and the text messages could have been
longer. I disagree with this as the whole point is that it was meant to have a
rushed, panicked feel to it. So making them longer would not only make the film
feel very hesitant but also would disrupt the flow that I had been building up.