This document summarizes research findings from interviews and surveys about laundry services. It includes: - Competitor value curves - Results highlighting that convenience is the most important factor and customers find laundry boring/a waste of time - Most would consider an on-demand service and are willing to pay extra for express 24-hour delivery

2. • VALUE CURVE AND OUR MAIN COMPETITOR(S) VALUE CURVE(S)
• LANDING PAGE
• RESULTS FROM INTERVIEWS AND SURVEYS
• NEW HYPOTHESIS
• UPDATED HYPOTHESIS DASHBOARD (WITH VALIDATED AND NON-VALIDATED
HYPOTHESIS)
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Convenience Price Reliability Quality Eco Resp. Proximity Variety of
Services
Speed Friendly
Service
Wash Me! 5 a Sec Local Laundry

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7. WANTED REALITY
10 11
Features of Airbnb – search and asking
by e-mail
Lack of opennesss by the owners

8. The majority take
care of the
laundry by their
own.
Biggest reasons to not
have contract:
• High costs (60%)
• Low quality (20%)
• Lack of punctuality
(20%)
Biggest issues in the
laundry service:
• Time needed for
washing (80%)
• Space needed for
drying (20%)

9. Relationships with Laundry
services:
• Easy(45,5%)
• Not very bur. (18,2%)
• Not much formality
(27,3%)
• Turbulent (27,3%)
80% says that the
occupancy rate varies too
much.
High Season – Summer
Low season – Winter
Open all year
100% WOULD CONSIDER WASH
ME
72% says that 48hours of
turnover is okay – the other
prefer 24 hours.
• Clients change everyday.
What price per kilo of
laundry would you pay
(including pick-up &
delivery) ? 1€
How much of a premium would you be
willing to pay for express (on top of the
normal price)? From 0,2 cents
to 5 €

10. “THE WASH ME APP DOES NOT OBLIGATE TO SIGN A
REGULAR CONTRACT. IT IS AN ON-DEMAND SERVICE,
MEANING IT IS AVAILABLE FOR USE WHENEVER NEEDED.”
Channel – Internet
3-2 electronic devises
63% MALE | 36% FEMALE
AGES: 31-46 OR 18-25
54,5% Is the only decision maker
Rest depends on the matter OR
divides responsibilities with others
How many rooms do your
apartments have on average?
• 3
How many beds do your
apartments have on average?
• 5
How many bathrooms do your
apartments have on average?
• 3

11. WANTED REALITY
50 47
Lack of answers by companies
Low connections with
professionals
All the respondents
were working on the
services sector
Channel – Internet
Working full time
91,5%
AGES: 18-25 AND
25-35
• Love what they do – emotional
people
• Do not plan so well their day
• Prefer to stay at home than
parties
• Not morning people

12. How much time, on
average, do you spend
outside home? 11
HOURS
What do you do on your
free time?
Hanging out with
friends and family;
Gym/working out;
Seen
TV/series/movies;
Studying;
Internet.
Does taking care of your laundry
bother you?
62% YES | 34% NO | 4%
MAYBE
What do you associate
with taking care of your
laundry?
Boring /Wast of time /
Work /Obligation

13. 66%
13%
21%
Would you be interested in our
service?
Yes No Maybe
0%
81%6%4%9%
What pick up times and delivery
would be most convenient for
you?
Early Morning
Evening
Specific days/time based on schedule
Late evening
Do you think 48 hours is
sufficient for you to use our
service?
87% Yes | 9% Depends | 4%
NoWould you value an "express"
option, in which we retrieve the
clothes back within 24 hours?
62% Yes | 15% Depends | 23%
No

14. 28%
26%
21%
23%
2%
How much extra would you be willing to pay
for this "express" option?
Nothing Less or equal 1 € From 1 to 2 € More than 2€ Do not know

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Results way
above
expectations
Validate

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