This document outlines hypotheses for a laundry service startup. It includes hypotheses for the startup's channel (using postal service for pick-up and delivery), revenue streams (people paying more for a pick-up service), and cost structure (producing personalized boxes for under 5 euros). Validation methods are proposed like surveys, interviews, and pitching the idea to potential partners. The overall goal appears to be validating assumptions around customer needs, partners, costs, and marketing approach.

1. Hypothesis (v.1.0)
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Anastasiia Pleshkova
Sofia Zubkova
Diogo Cardoso
Steffen Rilling

2. 1.0
Channel
CH03
We are able to operate with an own distribution service and
can still offer a price which is similar to traditional laundry
services
Wizard of Oz (we simulate pick up service and pick it up by
ourselves)
Calculate hour wage and fuel price can’t define a concrete
we
goal yet

3. 1.0
Revenue Streams
RS03
People are willing to pay for a pick-up laundry service a litlle
bit more than the traditional ones
Interviews and Surveys + Landing Page
More than 60% of people interviewed and surveyed said yes +
10 clients in 1 month in the Landing Page

4. 1.0
Cost Structure
CSt01
The production of our personalized box would be low enough
to provide it for 5Euros to our customers
Find costs related to the box (talk to suppliers; cheapest
material between plastic, wood, paper, metal; talk to artists and
print companies) and Create Prototype
Total production cost should be less than 5€ each

6. Thank you for your attention!

7. 1.0
Channel
CH01
Post will be able to provide us the service of pick-up and
delivery of the clothes
Do a presentation pitch to the post about the project
They are interested in it

8. 1.0
Cost Structure
CSt02
The additional business generated by not charging a fee for the
box will outway the costs for the box
Do a LandingPage Test where the box will be provided for free
We should gain more than 50% (more than in the LandingPage
where the Box is provided for free)

9. 1.0
Customer Segments
CS01
Students need a laundry service because they don't want to
worry about those types of chores
Interview 35 non-local students and ask them if they would be
willing to use this service
60% of students have this need and would be willing to use the
service

10. 1.0
Channel
CH07
Customers will appreciate to use our personalized box to put
their clothes inside it for us to pick them up
Survey
70% of people value the idea (rate the idea a 7 out of 10 or
more)

11. 1.0
Key Resources
KR01
Outsourcing our laundry services (that is washing, cleaning,
ironing) is the most economical way for us to provide the
service
We should approach laundries and learn the cost of their
services. Than we should compare their cost to the cost
of having our own laundry service
The higher or lower price

12. 1.0
Value Proposition
VP01
Customers will value a time-saving service (time's cost of
opportunity)
Survey of our customer segments (more than 200)
More than 60% indicate the time saving aspect of our service as
a value added for them

13. 1.0
Customer Segments
CS02
Businessman prefer a time-saving rather than a traditional
laundry service
Interview and survey among businessmen
60% of surveyed supporting our idea

14. 1.0
Revenue Streams
RS01
Perfume companies will be interested to pay us a fee for us
putting in the boxes the perfume testers
Interview with the perfume company’s representative
Either yes or no

15. 1.0
Key Activities
KA01
Social media and word-of-mouth will be enough to marketing
our service
Survey (find out whether people are going to recommend our
service) + Social Media
70% of surveyed people that will give good
Recommendations + Reach more than 200 Facebook likes in
one month